Community Sales Manager

Atria Senior Living, Inc.; Napa (CA); Hybrid; USD 95,000 - 120,000; Full time

Job summary

Atria Senior Living, Inc. in Napa, CA seeks a Sales Manager to drive revenue through lead generation, referral partnerships, and strong local market knowledge.

You will partner with General Managers and the community team to implement a coordinated sales and marketing plan, manage tours, and train staff to convert inquiries into move-ins. This role requires 2+ years in direct sales, relationship-building skills, and proficiency with CRM and MS Office.

Qualifications

• Bachelor’s degree in related field or equivalent experience.
• 2 years of direct sales experience with proven results.
• Skilled at developing relationships via phone, in person, events.
• Strong problem-solving and persuasive abilities.
• Willingness to travel within the local market.
• Proficient with CRM and MS Office.

Responsibilities

• Achieve revenue goals through lead generation and conversion.
• Develop and maintain relationships with GMs/Executive Directors and community team.
• Cultivate knowledge of customer and local market.
• Lead generation, cultivation, and external relationships with local influencers.
• Partner with GM/Executive Director to implement sales and marketing plan.
• Review sales data to set goals and action plans.
• Meet targets for lead and lease conversion.
• Work with referral partners to convert leads to move-ins.
• Respond to leads with timely follow-up; keep CRM up to date.
• Conduct tours with prospective residents.
• Train staff to field inquiries and tours.
• Make outbound calls to schedule community visits.
• Promote on/off-site events to drive leads and tours.
• Manage marketing budget and promotional materials.
• Maintain internal referral program with residents.
• Ensure model apartments and community are marketable.
• Negotiate incentives and rental terms.
• Visit competitors and maintain market knowledge.
• May perform other duties.

Skills

Lead generation

Relationship building

CRM

Sales strategy

Communication

Travel locally

Education

Bachelor’s degree or equivalent experience

Tools

CRM tracking systems

Microsoft Office Suite

Job description

Responsibilities

In the role of Sales Manager, you are responsible to achieve revenue goals through lead generation and conversion activities that include developing and maintaining relationships, partnering with General Managers/Executive Directors and the community team, and cultivating a deep knowledge of the customer and the local market.

• Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers to increase awareness, reputation, and knowledge of the community with key decision makers resulting in commitments to refer prospective residents.
• Partner with the General Manager/Executive Director and Divisional sales team to develop and implement a sales and marketing plan.
• Review and analyze available sales data for the community and the market and use this data to create goals and action plans to achieve sales metrics.
• Meet established targets for lead and lease conversion as defined in the sales and marketing business plan for the community.
• Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins.
• Respond to all potential leads with timely follow-up and ensure the CRM system is up to date.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with General Manager/Executive Director to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour, engaging the community team.
• Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward.
• Promote and facilitate on and off-site events that drive lead generation and community tours.
• Manage the community marketing budget and maintain promotional branded material inventory for the community.
• Collaborate with the General Manager/Executive Director to develop and maintain an effective internal referral program with residents.
• Support the General Manager/Executive Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Company standards.
• Manage and update CRM system to ensure detailed information is entered from all lead sources.
• Negotiate incentives and terms of rental agreement with prospective residents and/or family members within the Company standard.
• Visit competitors on a regular cadence and maintain information as directed by the Company.
• May perform other duties as needed and/or assigned.

Qualifications

• Bachelor’s degree in related field or equivalent experience preferred.
• Two (2) years of direct sales experience with a proven track record of setting goals and achieving results.
• Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events.
• Exceptional persuasive problem-solving skills.
• Demonstrated ability to work under pressure with high demand for results.
• Ability to travel within the local market to attend various events for the purpose of developing lead generation.
• Proficient with CRM tracking systems and Microsoft Office Suite.
• Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
• Must possess valid driver’s license.
• Must satisfactorily meet and be in compliance with Company motor vehicle policy