Community Sales Director

PACS Group (United Kingdom); United States; On-site; USD 65,000 - 75,000; Full time

Job summary

The Community Sales Director at PACS Group drives sales performance within the community to achieve targeted occupancy and revenue goals. By guiding local teams and promoting excellent service and hospitality, the role leads a culture focused on results and resident satisfaction.

The position requires strategic planning, performance monitoring, and collaboration with the Executive Director to coach ambassadors, analyze market trends, and align sales efforts with overall growth objectives.

Qualifications

• Bachelor's degree in business administration, marketing, or related field.
• Proven experience as a director of sales or in a similar role.
• Experience in senior living or related industries preferred.

Responsibilities

• Lead sales strategy to drive occupancy and revenue growth.
• Develop and implement sales tactics with the Executive Director.
• Monitor sales performance metrics and forecast results.
• Provide coaching and support to sales and frontline teams.
• Collaborate with internal departments to ensure customer satisfaction.
• Build relationships with residents, families, and partners.

Skills

Sales closing

Leadership

Customer service

Communication

Analytical skills

Market knowledge

Relationship building

Education

Bachelor's degree in business administration/marketing

Job description

Community Sales Director

General Purpose

The Community Sales Director is a key leadership role responsible for overseeing and managing the sales performance within a community. The primary objective of the role is to achieve targeted sales occupancy and revenue goals. The Community Sales Director plays a crucial role in driving sales success within the community. By providing guidance, support, and inspiration to the local teams, they contribute to achieving targeted sales goals and ensuring long-term business growth.

Pay range for this position is $65,000-$75,000 plus commissions/incentives.

Essential Duties

BUILD SALES CULTURE

• - Community Sales Culture - Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals.
• - Work to "lead through influence"

KNOW YOUR NUMBERS

• - Sales Strategy - Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the community.
• - Goal Setting - Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
• - Performance Monitoring - Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions.
• - Sales Forecasting - Develop accurate sales forecasts and collaborate with the Executive Director in the development of the annual sales budget.

SYNERGIZE

• - Sales Support - Collaborate with internal departments to provide necessary support and resources to the team, ensuring smooth operations and customer satisfaction.

EQUIP AND EMPOWER COMMUNITY TEAMS

• - Ambassador Training - Work with ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, "walk in" and back up tour support.

MARKET INTELLIGENCE

• - Market Analysis - Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the leadership team to drive strategic decision-making and effective sales approaches.
• - Communicate identified trends and market changes with Executive Director.

SKILLS

• - Demonstrated sales closing skills with a consistent record of high occupancy results.
• - Collaborative team player able to establish effective working relationships with team members.
• - Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.
• - Self-motivated to accomplish goals with a strong sense of accountability for results. - Possess an appreciation of seniors and an understanding of the aging process.
• - Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living.
• - Strong leadership and coaching skills with a record of successfully managing and motivating others.
• - Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• - Results-oriented mindset with a focus on achieving sales targets and driving revenue growth.
• - Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.
• - Proven ability to build and maintain relationships with clients, partners, and stakeholders.

Supervisory Requirements

This position may have supervisory responsibilities that will be given at the discretion of the Executive Director.

Qualification

Education and/or Experience

Bachelor's degree in business administration, marketing, or a related field or combination of education and experience preferred. Proven experience as a director of sales or in a similar role, preferably in the same industry or related field. Demonstrated sales closing skills with a consistent record of high occupancy results.

Language Skills

Ability to read technical procedures. Ability to read and comprehend policy and procedure manuals. Ability to effectively present information and respond to questions from managers, coworkers, and families. Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors. Demonstrated communication excellence, verbally and in writing, comfortable presenting to large groups.

Mathematical Skills

Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Familiarity with sales performance metrics.

Reasoning Ability

Ability to solve practical problems. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Certificates, Licenses, Registrations

Not Required.

Physical Demands

To excel in this role, it is crucial for the employee to be pr