Community Relations Specialist

Northshore Health Centers; Hammond (IN); On-site; USD 52,000 - 70,000; Full time

Job summary

Northshore Health Centers seeks a Community Relations Specialist to serve as the principal ambassador, promoting the organization’s vision within the community and helping to increase patient visits through targeted outreach, events, and partnerships.

This role involves leading community marketing efforts, coordinating with physicians and staff, attending events, and building relationships with organizations to expand awareness of services offered and strengthen the organization’s public image.

Qualifications

• High School Diploma or equivalent required.
• Bachelor's degree preferred in communications, marketing, business, or healthcare.
• Two years of healthcare setting experience preferred.

Responsibilities

• Lead community marketing efforts to improve market presence.
• Plan and execute special events.
• Develop public relations strategies to influence public opinion.
• Provide outreach through education, social media, press releases.
• Maintain ongoing communication with community, media, and stakeholders.

Job description

Summary / Objective

The Community Relations Specialists will serve as the principle ambassador for NorthShore with respect for delivering the organization’s vision within the community. The Community Relations Specialists will be responsible for cultivating community contacts to increase awareness and collaborative opportunity, as well as manage the organization’s public image. This will be achieved through attending established community events as well as any company events, networking, and working closely with several teams within NorthShore Health Centers to increase community knowledge of services offered in a targeted and effective manner with a goal of increasing patient visits daily.

All in-house and community activities must support Northshore’s mission, core values, goal achievements, organizational quality and patient-centered medical home philosophy; and incorporate values of professionalism, respect, integrity, partnership, team work and compassion.

Essential Functions

• Lead community marketing efforts, ensuring execution of strategies to improve market presence.
• Respond to requests for information or designate another appropriate spokesperson or information source.
• Assist in planning and executing special events.
• Develop public relations strategies that will influence public opinion or promote ideas, products and services.
• Provides targeted outreach in the form of education, social media, press releases, and participation in respective community activities and events.
• Facilitates ongoing communication with the community, media, clinical and administrative programs and multiple stakeholders.
• On a daily basis supports NorthShore Health Centers by seeking, creating, and maintaining connections with organizations and businesses within the surrounding communities to partner with the organization in ways that promote our mission and grow our patient base and community reach.
• Support and contribute to safety and risk management efforts within NorthShore, by adhering to established policies and procedures, maintaining a safe environment, promoting accident prevention, and identifying and reporting potential liabilities to Communications Manager and/or the appropriate member of the management team immediately.

*These essential functions are a summary of the primary duties and responsibilities of the position and are not intended to be a comprehensive listing of all duties and responsibilities. The position will include other duties as assigned and duties are subject to change at management's discretion.

Competencies

• Planning and strategic foresight
• Responsible Decision Making
• Integrity and accountability
• Innovation and creativity
• Adaptive and flexible
• Leadership, teamwork, and conflict resolution
• Professionalism and work ethic
• Empathy

Work Environment

Work is performed in an office environment. Involves frequent personal and telephone contact with patients, physicians, and other healthcare personnel. Work may be stressful at times. Interaction with others is constant and interruptive.

Travel

Travel within Northshore locations will be frequent for this position. Travel outside of Northshore locations will be frequent for this position.

Required Role Qualifications

• High School Diploma, Transcripts, or Equivalent

Preferred Role Qualifications

• Bachelor’s Degree in Communications, Marketing, Business, or Healthcare related studies
• Two years of experience working within a healthcare setting.

Required Skills

• Ability to analyze situations and solve problems at strategic and tactical levels
• Excellent interpersonal and customer service skills
• Ability to comprehend, interpret, and apply the appropriate sections of applicable laws, guidelines, regulations, ordinances, and policies
• Ability to acquire a thorough understanding of the organization’s hierarchy, jobs, qualifications, compensation practices, and the administrative practices related to those factors
• Practiced at organization and planning
• Employ Critical thinking and problem solving
• Maintains composure and operates with emotional intelligence
• Ethical reasoning and decision-making
• Strong attention to detail
• Receptive and responsive to feedback
• Excellent verbal and written communication skills
• Time management, prioritization, and sense of urgency
• Proficient with Microsoft Office Suite or related software