Community Relations Manager Home Healthcare

Granite Peak Home Health; Butte (MT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off and holidays

Mileage reimbursement

Job summary

Granite Peak Home Health is seeking a Community Relations Manager to lead marketing strategies for our home health services in Montana. You will drive brand awareness, lead generation, and partnerships with patients, families, and healthcare providers.

Ideal candidates have 3+ years in healthcare marketing, strong digital skills, and a passion for patient-centered care. This full-time role focuses on community engagement, ROI-driven campaigns, and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field preferred.
• 3+ years in healthcare marketing, preferably home health or related.
• Strong digital marketing, SEO, contentCreation, and social media management.
• Excellent written and verbal communication, persuasive content creation.
• Proven ability to build and maintain relationships with healthcare professionals, patients, and families.
• Ability to analyze marketing data and campaign results to inform decisions.
• Highly organized with ability to manage multiple projects and deadlines.
• Passion for healthcare and helping the community.

Responsibilities

• Develop and implement marketing strategies to drive growth and awareness of Granite Peak Home Health services.
• Collaborate with executive and clinical teams to understand target markets and campaigns.
• Create marketing materials including brochures, digital content, emails, social posts, ads.
• Manage online presence across website, social platforms, and online reviews.
• Build relationships with physicians, hospitals, nursing homes to generate referrals.
• Monitor campaign performance and optimize ROI based on data insights.
• Organize community outreach events and health fairs to promote services.
• Track industry trends to identify new marketing opportunities.
• Manage marketing budget and ensure cost-effective usage.

Skills

Marketing strategy

Healthcare marketing

Digital marketing

SEO

Content creation

Social media management

Communication

Relationship building

Data analysis

Budget management

Education

Bachelor's degree in Marketing/Communications/Healthcare Administration

Project management

Tools

CRM software

Google Analytics

Email marketing platforms

MS Office

Job description

Join Our Growing Team at Granite Peak Home Health!

We’re thrilled that you’re considering Granite Peak Home Health! Your interest means a lot to us, and we’re excited about the possibility of welcoming talented individuals like you to our team. Let’s grow together and make a difference! Exciting perks and competitive pay await you!

Community Relations Manager – Home Healthcare

Location: Butte, Bozeman, Helena Montana

Job Type: Full-Time

Job Overview: We are looking for an experienced and dynamic Marketing Specialist to join our team and lead the development and execution of marketing strategies to promote our home healthcare services. The ideal candidate will have a strong background in healthcare marketing, excellent communication skills, and a passion for promoting patient-centered care. You will be responsible for increasing brand awareness, driving lead generation, and building relationships with key stakeholders, including patients, families, healthcare professionals, and referral sources.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and increase awareness of Granite Peak Home Health's services in the community.

• Collaborate with the executive and clinical teams to understand target markets and create campaigns that resonate with prospective patients, families, and healthcare providers.

• Create compelling marketing materials, including brochures, digital content, email campaigns, social media posts, and advertisements.

• Manage Granite Peak Home Health's digital presence, including the website, social media platforms, and online reviews, ensuring they reflect the brand’s values and engage the target audience.

• Build relationships with physicians, hospitals, nursing homes, and other healthcare professionals to generate referrals and enhance patient acquisition.

• Monitor marketing campaign performance and make data-driven decisions to improve strategies and optimize ROI.

• Organize and participate in community outreach events, health fairs, and other initiatives to promote Granite Peak Home Health's services.

• Track industry trends and competitor activities to identify new marketing opportunities and stay ahead of market demands.

• Manage the marketing budget, ensuring cost-effective use of resources and adherence to financial goals.

• Provide regular reports on marketing performance, insights, and key metrics to senior management.

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field. (preferred)

• 3+ years of experience in healthcare marketing, preferably in home healthcare or related sectors.

• Strong understanding of digital marketing strategies, SEO, content creation, and social media management.

• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.

• Proven ability to build and maintain relationships with healthcare professionals, patients, and families.

• Ability to analyze marketing data and campaign results to make informed decisions.

• Highly organized with the ability to manage multiple projects and meet deadlines.

• A passion for healthcare and helping others in the community.

Preferred Qualifications

• Experience working in a home healthcare environment.

• Familiarity with healthcare regulations, HIPAA compliance, and patient privacy requirements.

• Knowledge of the local healthcare market and community outreach strategies.

Benefits

• Health, dental, and vision insurance.

• Paid time off and holiday pay.

• Mileage reimbursement.

Schedule

• Monday to Friday

• Weekends as needed

Work Location: Butte/Bozeman/Helena Montana

GRANITE PEAK HOME HEALTHprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.