Community Relations Director

Senior Suites- Central Station; Village of Briarcliff Manor (NY); On-site; USD 110,000; Full time

Job summary

A senior living community is seeking a Community Relations Director to lead sales and marketing efforts. This role involves conducting tours for prospective residents and maintaining relationships with families and care providers. Candidates should have a background in senior housing or hospitality sales and be outgoing, organized, and effective communicators. A valid driver's license and fluency in English are preferred. This position offers a salary of $110,000 plus commission, along with comprehensive benefits.

Benefits

Health benefits

Dental and vision insurance

Retirement benefits

Paid time off

DailyPay access

Qualifications

• Experience in senior housing or hospitality sales is preferred.
• Valid driver’s license is mandatory.
• Fluency in English is preferred.

Responsibilities

• Conduct tours with prospective residents and follow up on inquiries.
• Plan events to attract prospective residents and professionals.
• Maintain strong relationships with residents and families.
• Achieve budgeted move-ins and net gains each month.

Skills

Senior housing sales experience

Outgoing and personable

Organized and self-motivated

Effective communication

Education

High school diploma or equivalent

Tools

CRM systems

Job description

Company Description

Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.

Job Description

Salary: $110,000 plus commission

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow up with all walk-ins, phone-ins, and mail-ins timely and appropriately.
• Create, plan, and implement with the Sales and Marketing Team and Program Director events to bring in prospective residents, current leads, and professionals, such as, but not limited to: seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend days.
• Secure the required number of budgeted move-ins and achieve net gains each month
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in the development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with the current vendor on a timely basis.
• Keep the Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move in Move out board.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Manage the use of the sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• Outgoing, personable competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Does not take “no” as an answer and is not afraid of rejection.
• Professional in speech and dress and has a passion for serving seniors.
• Proficient with CRM systems and metricsli>

Additional Information

Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday. Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs. Government requirements or exclusions may apply.