Community Relations Director

Watercrest Senior Living; Sebastian (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

Watercrest Senior Living in Sebastian, FL is seeking a Community Relations Director to lead sales and occupancy development for a senior living community. You will serve as a trusted advisor to potential residents, families, and the surrounding community, guiding experiences and coordinating move-ins.

The role emphasizes strong communication, customer service, and sales leadership, with responsibilities spanning plan execution, events, and referrals to sustain budgeted occupancy.

Qualifications

• Two years in the senior living environment preferred.
• Proven senior living sales and referral track record.
• Ability to communicate effectively with management, residents, families and external contacts.

Responsibilities

• Directs and plans an active 12-month occupancy development and sales/marketing plan.
• Serves as a trusted advisor to potential residents, families, and the community.
• Conducts quarterly competitive analysis and stays informed on market promotions and discounts.
• Keeps knowledge of community services, programs, and team members to share with prospects.
• Manages inbound inquiry calls, leads experiences, and follow-up steps with prospects and families.

Skills

Communication

Customer service

Sales experience

Team coordination

Budget management

Education

High School Diploma or equivalent

Bachelor Degree preferred

Tools

Yardi

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Community Relations Director

Full Time Sales Sebastian, FL, US

A GREAT CAREER starts with a GREAT COMPANY!

We’ve achieved GREAT PLACE TO WORK status NINE YEARS IN A ROW .

• THE DIFFERENCE IS OUR PEOPLE . Our associates answer a calling to serve seniors and their families every day. We believe in continually investing in these servant hearts; we envision them to be our future servant-centered leaders.
• CAREER DEVELOPMENT . We reward our associates’ outstanding work and assist with career development to help fulfill their dreams!
• Faith Driven andMission-Centered. Our mission “To Welcome, To Care, To Serve” derives from four primary points of view (Purpose, Passion, Platform, and Potential) which inspire our associates to recognize and celebrate one another’s God-given gifts through service.
• Full Benefits Package & On-Demand Pay available!: This opportunity includes a full benefits package (including medical, dental, and vision insurance, 401(k) with matching, tuition reimbursement, etc, as well as on-demand pay in between paychecks!

Pelican Landing is looking for a Community Relations/Sales Director to join their team! As a key member of the team, you will be equipped with the top sales training in the senior living industry, SalesCenterED Sales Training. With this, you will become a trusted advisor, having the privilege of joining Watercrest’s unique sales culture to sell the most beautiful AL/MC community in the market. Bring your passion for seniors to the table as you introduce, welcome, and guide prospective residents and family members into making Watercrest their forever home!

ESSENTIAL JOB FUNCTIONS:

• Servant Leadership directs all aspects of decision making, and respects and adheres to sales call, reporting, information submittal, and other potential required deadlines as set forth by the company
• Plans, develops, and executes an active 12-month occupancy development and sales/marketing plan
• Serves as a trusted advisor to potential residents, their families, and the surrounding community
• Conducts a quarterly competitive analysis and maintains a strong knowledge of the competitive market, understanding their services and programs, their unique selling points, and current promotional discounts
• Possesses and maintains a strong knowledge of the community’s services, programs, team member’s backgrounds, talents, and offerings to be able and share with the outside community and with potential residents and families
• Responsible for handling incoming inquiry calls, leading community Experiences, and establishing detailed follow up steps with prospects and families, including creative follow up and home visits as required to achieve and maintain budgeted occupancy
• Responsible for conducting weekly outside sales calls to referral sources, including medical and business professionals, as required to support a sufficient stream of referred prospects
• Responsible for assisting with planning and hosting events for prospects and occasional referral source events as required to support a sufficient stream of new prospects, and to create opportunity for prospect advancement
• Responsible for clear and frequent communication with team members on upcoming appointments, presentations, Experiences, and events
• Lead the Daily Strategy Meeting utilizing the 10-3-1 / Hot Board
• Responsible for detailed and accurate entry of all prospect, family and referral source communications into Yardi
• Responsible for remaining current on open inventory, pending move-ins and potential move-outs
• Conduct training refreshers and orientation programs for all associates regarding sales. Examples: Greeting Guests / Handling an Inquiry Call / How to Conduct an Experience / How to Establish the Next Step
• Respond in a timely manner to requests of residents, families and guests, when operations team is unavailable
• Responsible for the move-in process via established move in protocol, including assisting the resident with apartment selection, communicating requests for nursing assessment from Resident Wellness Director, communicating agreement signing with Executive Director, communicating apartment readiness with Environmental Services Director, and collecting and distributing the move-in paperwork to ensuring their move into the community is a successful, positive experience
• Communicates move-in date with appropriate all leadership team members for new resident welcome and orientation to the community

KNOWLEDGE, SKILLS AND ABILITIES:

• Able to communicate effectively with all levels of management, team members, residents, family members, guests, vendors, referral sources, and outside contacts
• Basic computer skills, including but not limited to entering complete and detailed data into Yardi, and maintaining occupancy development and sales/marketing plan and competitive analysis spreadsheets
• Able to manage a revenue and expense budget
• Knowledge of current Federal and State laws pertaining to IL, AL, MC communities
• Knowledge of customer service principles and practices

EDUCATION REQUIREMENTS:

• High School Diploma or equivalent
• Bachelor Degree preferred

EXPERIENCE REQUIREMENTS:

• Two (2) years in the senior living environment preferred
• Proven senior living sales and referral track record