Community Relations Coordinator/Sales Coordinator

Cogir Senior Living; Potomac (MD); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Base salary plus commissions

Early access to paycheck

Health, Dental, Vision, Life Insurance

Paid Vacation, Holidays, Sick Leave

401K with company match

Free meals at work

Employee Assistance Program

Employee Referral Program

Job summary

Cogir Senior Living is seeking a Community Relations Coordinator in Potomac, MD to guide new residents from inquiry to move-in. You will represent the community to referrals and families, cultivate relationships, and drive census growth with a compassionate, sales‑oriented approach.

The ideal candidate brings 2+ years in retirement housing or related sales, strong CRM and software skills, and a passion for serving seniors within a fast-paced team environment.

Qualifications

• Minimum 2 years in retirement housing, hospitality, or healthcare sales/marketing.
• Proven sales success and meeting quotas.
• Strong teamwork and empathy for seniors.
• Willingness to work evenings/weekends if needed.
• Proficient in Excel/Outlook/Word; experience with CRM software such as Yardi.

Responsibilities

• Assist with lead acquisition and census growth.
• Qualify prospects, convert tours to deposits using the sales process.
• Handle inquiries via phone, walk-in, and mail; record in CRM.
• Give tours and provide marketing information to prospects and families.
• Prepare sales reports and activity boards; support move-in process.

Skills

Sales experience

Customer service

CRM software

Computer skills

Team player

Flexibility

Education

High school diploma

Bachelor's degree preferred

Tools

Yardi

Microsoft Excel

Word

Outlook

Job description

Description

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

• Compensation includes a base salary and commissions.
• Early access to paycheck.
• Health, Dental, Vision, and Life Insurance.
• Paid Vacation, Holidays, and Sick Leave.
• 401K with company match.
• Free meals at work.
• Employee Assistance Program.
• Generous Employee Referral Program and more.

POSITION SUMMARY

The Community Relations Coordinator (Sales Coordinator) is responsible for the smooth transition of a new resident into the community. They have in-depth knowledge of the property's products and services, enabling them to represent the community effectively and accurately to referral sources and potential clients. They foster relationships with residents, families, community partners, and local organizations to promote the senior living community and ensure a thriving, supportive environment. The ideal candidate is a dynamic, empathetic, and detail-oriented professional passionate about improving the lives of seniors. We welcome candidates from the retirement living, hotel, and real estate industries.

KEY RESPONSIBILITIES

• Assist the Community Relations Director in implementing plans to acquire and manage leads and increase census.
• Qualify prospects, convert qualified prospects to tours, and convert tours to deposits utilizing the sales process.
• As directed, handle all inbound telephone, walk-in, and mail inquiries, including completing the inquiry information form, entering inquiry information into the sales and marketing database, and following up with correspondence.
• Give community tours and provide marketing information to prospective residents and families.
• As requested, assist the Community Relations Director in preparing routine and special sales and marketing reports.
• Follow up with all potential residents, referral sources, or interested parties.
• Assist with preparing all required sales reports and sales activity boards.
• Assist with preparing and processing all required information for a successful move-in.
• Aid residents and their family members with the adjustment to the facility during and after move-in.
• Maintain the community's Customer Relationship Management software (CRM) Yardi accurately and timely.
• Establish relationships between residents, department heads, and staff who provide services daily to maintain high resident satisfaction.
• Understand the community's care regulations to ensure proper placement and education to prospects.
• Assist with the setting up and tearing down of special events.

Requirements

CANDIDATE QUALIFICATIONS

Education:

• A High School diploma is required.
• A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Experience, Competencies, and Skills:

• At least 2 years of experience in retirement housing, hospitality, or healthcare sales and marketing is preferred.
• Proven success in achieving sales goals and quotas.
• A positive team player mentality and passion for serving seniors.
• Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
• Knowledge of various computer systems, particularly Excel, Word, and Outlook.
• Experience with Yardi or similar CRM software preferred.
• A valid driver’s license.