Community Relations Coordinator

Pinnacle Treatment Centers, Inc.; Boone (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

18 days PTO

401k match

Tuition discounts Capella University

Job summary

Pinnacle Treatment Centers, Inc. is seeking a Community Relations & Business Development Representative to lead growth within North Carolina.

The role requires building professional referral networks, managing territory accounts, and expanding the organization's public presence across treatment centers in the state. The position emphasizes compliance with EKRA and HIPAA, strong CRM usage, and cross-functional collaboration to drive admissions growth and brand awareness in behavioral health and

Qualifications

• Bachelor's degree in business, marketing, healthcare administration, or related field.
• 3–5 years in business development, sales, account management, or community outreach.
• Experience managing a defined territory with growth/retention results.
• Experience with professional referral networks preferred.

Responsibilities

• Territory management and strategic ownership.
• Professional referral source development.
• Account management and retention.
• Consumer-facing and community outreach.
• Facility partnership and internal collaboration.
• Reporting, CRM, and data discipline.

Skills

Territory management

Referral development

Account management

CRM proficiency

Communication skills

Education

Bachelor's degree

Tools

Salesforce CRM

Microsoft Office

Job description

Community Relations & Business Development Representative

Behavioral Health Or SUD Outreach Experience Strongly Preferred

Territory is North Carolina

The Community Relations & Business Development Representative ("Representative") is the primary growth driver and market owner for an assigned state or multi-county territory within Pinnacle Treatment Centers' Opioid Treatment Program (OTP) / Medication-Assisted Treatment (MAT) service line. The Representative operates as the "CEO of the territory": fully accountable for professional referral development, account management, admissions growth, brand presence, and market intelligence across every treatment center in the assigned geography.

The "CEO of the Territory" Model

Key Responsibilities

• Territory Management and Strategic Ownership
• Professional Referral Source Development
• Account Management and Retention
• Consumer-Facing and Community Outreach
• Facility Partnership and Internal Collaboration
• Reporting, CRM, and Data Discipline

Performance Expectations

• Consistent face-to-face professional referral source contact activity at a level appropriate to territory size and account density, as defined by the Regional Director of Business Development.
• Growth in qualified referrals and in the conversion rate from referral to admission across the territory.
• Retention and expansion of the existing professional referral account base, with minimal unexplained decline in previously active accounts.
• Timely, complete, and accurate CRM documentation of all field activity.
• Positive referral source satisfaction feedback and constructive resolution of any service concerns raised.
• Demonstrated territory planning discipline, including documented account prioritization and call planning rather than reactive, unplanned outreach.

Compliance And Regulatory Responsibilities

• Understand and comply with the federal Eliminating Kickbacks in Recovery Act (EKRA), the federal Anti-Kickback Statute, and applicable state patient brokering and referral fee statutes; never offer, provide, solicit, or accept any form of remuneration in exchange for patient referrals.
• Never condition, promise, or imply preferential treatment, gifts, payments, or other benefits to a referral source in connection with the volume or value of referrals.
• Complete all required compliance, EKRA, HIPAA (Health Insurance Portability and Accountability Act), and 42 CFR Part 2 (federal confidentiality of substance use disorder patient records) training on schedule and apply it in daily activity.
• Protect patient confidentiality at all times, including in public-facing and consumer outreach settings; never disclose or imply patient identity or treatment status without proper authorization.
• Maintain accurate, truthful representations of Pinnacle's services, outcomes, and credentials in all referral source and public-facing communications; avoid any deceptive or unsubstantiated marketing claims.
• Immediately report any suspected compliance concern, conflict of interest, or improper referral arrangement encountered in the field to the Compliance and Growth leadership teams.
• Adhere to all applicable licensing board and professional conduct standards if the Representative holds a clinical or peer recovery credential.

Required Qualifications

Education and Experience

• Bachelor's degree in business, marketing, healthcare administration, or a related field, or equivalent combination of education and relevant experience.
• Minimum three to five years of business development, sales, account management, or community outreach experience, preferably in behavioral health, substance use disorder treatment, healthcare, or a related human services field.
• Demonstrated experience managing a defined territory or account portfolio with measurable growth or retention results.
• Experience working with professional referral networks (healthcare, legal/judicial, social services, or managed care) strongly preferred.

Licensure and Certifications

• Valid state driver's license and an acceptable driving record; reliable personal vehicle required.
• Peer recovery specialist certification, Certified Alcohol and Drug Counselor (CADC) credential, or comparable SUD-related certification is a plus but not required for this business development track.

Knowledge, Skills, And Abilities

• Working knowledge of the OTP and MAT clinical and regulatory landscape, including methadone and buprenorphine treatment models, sufficient to speak credibly with clinical and judicial referral sources.
• Strong consultative sales and relationship-management skills; ability to build trust with clinical, judicial, and community stakeholders.
• Territory planning and account prioritization discipline; ability to manage a large, geographically dispersed book of accounts independently.
• Proficiency with CRM systems (Salesforce or comparable), Microsoft Office, and standard business communication tools.

Physical Demands and Work Environment

• Primarily a field role requiring daily local travel by personal vehicle throughout the assigned territory.
• Occasional overnight and multi-day travel for state conferences, trainings, and coalition meetings.
• Work is conducted across a mix of clinical facilities, community organizations, courthouses, and public event settings; some environments may involve exposure to individuals in active crisis or justice-involved settings.

Compensation And Benefits

• Base salary, commensurate with experience and territory scope.
• Performance-based incentive component tied to territory growth and account retention metrics [structure to be defined].
• Mileage reimbursement or vehicle allowance for territory travel.
• Exceptional comprehensive benefits package including18 days PTO (Paid Time Off), 401k with company match, and discounted tuition/scholarships through Capella University

Join our Team & Start Saving Lives Today

Pinnacle Treatment Centers is an equal employment opportunity employer and makes employment decisions based on merit and other legitimate business considerations. We want to have the best available persons in every job. Company policy prohibits unlawful discrimination based on race, traits historically associated with race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), parental leave, national origin, gender, gender identity, gender expression, age, ancestry, physical or mental disability, military and veteran status, marital status, sexual orientation, genetic characteristics or information, political affiliation, non-merit based factors or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.