Community Outreach Representative

Curaleaf; Sarasota (FL); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Competitive Pay and Benefits

Generous PTO and Parental Leave

Life/ Disability Insurance

Community Involvement

Referral Bonuses and Product Discounts

Job summary

Curaleaf is seeking a Community Outreach Representative in Sarasota, FL. You’ll travel the Southwest Florida region to educate patients and providers about medical cannabis, host community events, and drive patient acquisition. This field-based role requires travel across the region and evenings/weekends as needed.

You’ll build trust with physicians, coordinate with store leadership, and create local promotional content while ensuring compliance and effective outreach strategies across teams.

Qualifications

• Bachelor’s degree in marketing or equivalent healthcare/field experience.
• At least 3 years in community outreach, field sales, or brand ambassadorship with measurable results.
• 3+ years public speaking, hosting events, and creating visually appealing product displays.
• Proven ability to build relationships with physicians, office staff, community leaders, and corporate partners.

Responsibilities

• Drive patient acquisition by educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings.
• Build relationships with physicians and office staff to encourage referrals and support.
• Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
• Plan and host events like medical card drives, health fairs, and senior center talks—bringing our brand to life in the community.
• Collaborate with store managers on local promotions and activations.
• Keep things organized with clear communication, outreach logs, and timely follow-ups.
• Work with marketing to create local content and event materials.
• Track your impact through KPIs like leads captured, physician engagements, and event ROI.
• Stay sharp by monitoring competitors and suggesting ways to stay ahead.
• Follow compliance guidelines and elevate any legal questions as needed.
• Share insights to improve outreach strategies and amplify results across teams.
• Communicate clearly and professionally with patients, caregivers, and providers.

Skills

Public speaking

Relationship building

Territory planning

Sales & lead generation

Communications

Time management

Education

Bachelor's degree in marketing

Tools

CRM

Job description

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Community Outreach Representative

Location: Sarasota, FL

Territory: Southwest Florida –St. Petersburg, South Tampa, Sarasota, Bradenton, Venice & Arcadia

Open availability is required on mornings, evenings, weekends, and holidays.

This is a field-based role; the candidate in this position will be required to travel 100% of the time throughout the region.

About the Role:

Are you a natural connector who loves being out in the community, building relationships, and making a real impact? As a Community Outreach Representative at Curaleaf, you’ll be the face of our brand across local markets - bringing our mission to life through education, engagement, and outreach.

This isn’t your typical desk job. You’ll be out in the field, visiting doctors’ offices, hosting community events, and helping people learn about medical cannabis and how Curaleaf can support their wellness journey. You’ll turn conversations into action - driving patient acquisition, building trust with providers, and creating buzz around our dispensaries and products.

If you’re a storyteller, a doer, and someone who thrives on meaningful connections, this role is for you.

What You’ll Do:

• Drive patient acquisition by educating communities and healthcare providers about medical cannabis and Curaleaf’s offerings.
• Build relationships with physicians and office staff to encourage referrals and support.
• Partner with retail leadership to align outreach efforts with store goals and drive foot traffic.
• Plan and host events like medical card drives, health fairs, and senior center talks—bringing our brand to life in the community.
• Collaborate with store managers on local promotions and activations.
• Keep things organized with clear communication, outreach logs, and timely follow-ups.
• Work with marketing to create local content and event materials.
• Track your impact through KPIs like leads captured, physician engagements, and event ROI.
• Stay sharp by monitoring competitors and suggesting ways to stay ahead.
• Follow compliance guidelines and elevate any legal questions as needed.
• Share insights to improve outreach strategies and amplify results across teams.
• Communicate clearly and professionally with patients, caregivers, and providers.

What You’ll Bring:

• Bachelor’s degree in marketing or equivalent experience in healthcare, sales, community outreach, or field marketing will also be considered.
• Minimum of 3 years of experience in community outreach, field sales, or brand ambassadorship with demonstrated results.
• At least 3 years of experience with public speaking, product education, hosting and attending networking events, visual merchandising, and creating visually appealing product displays.
• Proven ability to build and manage relationships with physicians, office staff, community leaders, and corporate partners.
• Exceptional verbal and written communication skills, with the ability to clearly articulate Curaleaf’s value proposition.
• Strong organizational and time-management capabilities, including the ability to independently plan territory schedules and prioritize outreach activities.
• Sales-oriented mindset with experience in objection handling, negotiation, and driving conversion.
• Demonstrated ability to track and report key performance indicators such as visits, leads, CRM conversions, and transactions.
• Collaborative team player with a positive attitude and flexibility to work evenings and weekends as needed.
• Valid driver’s license and reliable transportation required for frequent field-based responsibilities.
• Comfortable working within a regulated industry and adhering to compliance standards.
• Ability to travel 100% of the time throughout the region.

Even Better If You Have:

• Prior cannabis industry experience or demonstrable passion for the sector.
• Experience working with senior living communities, assisted living facilities, or healthcare systems.
• Experience in Retail and driving customer experiences.
• Bilingual skills (Spanish or other languages relevant to the region).

Physical Requirements:

While performing the duties of this job, the employee is required to stand for extended periods, regularly stand, walk, talk, or hear, stoop, kneel, crouch, or crawl, use hands and fingers to feel, reach with hands and arms, and lift up to 25 pounds. The employee is occasionally required to climb, balance, and lift up to 50 pounds. This position requires close vision (clear vision at 20 inches or less).

This position has allergen warnings, including potential exposure to dust, pollen, and plant pathogens, and requires the ability to work in confined spaces, possess high stress tolerance, adaptability, and flexibility to work in an ever-changing environment.

$60,000 - $60,000 USD

What We Offer:

• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision:

To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Curaleaf ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.