Community Marketing Associate

TMAC Communications; Gaithersburg (MD); On-site; USD 55,000 - 75,000; Full time

Job summary

TMAC Communications is hiring a Community Marketing Associate to manage projects that attract and retain top talent for workforce development in Gaithersburg, Maryland. This role involves creating a marketing strategy to engage the community, design work products, and develop educational resources.

Ideal candidates will have 5-7 years of experience in community marketing, excellent communication skills, and a customer-centric approach. The position term is estimated at nine months, starting in November.

Qualifications

• 5 – 7 years of related experience in community marketing.
• Proven ability to conceptualize and develop community strategies.

Responsibilities

• Conceptualizing creative ideas with clients.
• Creating a community marketing strategy.
• Designing work products to drive growth.
• Onboarding new residents effectively.
• Developing educational resources.
• Creating community-driven content.
• Identifying community leaders.
• Establishing feedback frameworks.
• Developing metrics tools for community KPIs.

Skills

Community building

Community strategy development

Customer centricity

Written communication

Presentation skills

Leadership engagement

Job description

Job Description

TMAC Communications is seeking a Community Marketing Associate for two projects (website and campaign work products) with an economic development organization to administrate the development of a campaign to attract new and professionally talented residents to assist with workforce development efforts and enrich our community. It will also help retain current residents by engaging them in a way that makes them value and be proud of all the County has to offer (Work, Live, Visit). There is also the creation of a new website or websites for the three economic development organizations in the State of New York. These organizations are authorized and empowered to promote the strengths and competitive advantages of a specific county in New York, as well as the resources provided by these organizations.

Responsibilities

• Conceptualizing creative ideas with client to ensure alignment with goals.
• Create a community marketing strategy that will help build an engaged community of developers and be responsible for bringing it to life.
• Design and develop work products (print and digital) to drive growth and encourage the Work, Live, and Visit concept.
• Create a tools to onboard new residents so they get the most out of the community and are more likely to stick around.
• Build educational resources to help the community of developers build their knowledge in a creative and engaging way.
• Develop community driven content and help surface great user driven stories to the wider community.
• Assist in identifying community leaders to add more value to the community and create toolkits.
• Establish a framework for getting feedback from the community, using these insights to improve the community.
• Develop a metrics tool to monitor and report on community KPI's

Skills

• Experience in creating and growing a community for municipalities.
• Experience in creating a community strategy from the ground up.
• Customer centric approach.
• Excellent written skills and ability to communicate at all levels.
• Excellent presentation skills.
• 5 – 7 years of related experience

Contract Term

Nine Months (Estimated to Start in November)

Additional Information

All your information will be kept confidential according to EEO guidelines.