Community Manager

lululemon; Santa Monica (CA); Hybrid; USD 112,000 - 147,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Savings and retirement plan matching

Employee discount

Fitness & yoga classes

Parenthood top-up

Development courses

Mentorship programs

Job summary

lululemon Athletica Inc. seeks a City Strategy & Community Leader to own city programs, ambassador activations, and cross-functional partnerships across North America. You will drive local brand presence, manage events, and optimize community investments to deliver measurable outcomes.

The role emphasizes collaboration with Retail, Sports Marketing, and Brand teams, with a hybrid work arrangement in the US. A strong track record in community or brand activation is essential.

Qualifications

• Bachelor's degree preferred with 5+ years in community, marketing, partnerships, or related field.
• Experience developing and executing community, marketing, or partnership strategies within a city or market.
• Proven success leading large-scale events, activations, partnerships, or brand programs.
• Ability to manage budgets and make investment recommendations.
• Experience influencing cross-functional teams and aligning diverse groups.
• Strong analytical and strategic thinking to inform decisions.
• Leadership experience coaching or mentoring peers or store teams.
• Commitment to inclusion, diversity, equity, and action.

Responsibilities

• Serve as the community lead for a designated city, advancing brand, guest, and business objectives.
• Develop and execute city community strategy and localized programs with cross-functional partners.
• Act as primary steward of the city community ecosystem and opportunities for relevance and visibility.
• Monitor investments and campaigns, using data to optimize future programming.
• Lead Ambassador pipeline planning and relationship management with Sports Marketing, Retail, and Community leadership.
• Execute city Ambassador activation strategies to boost awareness and impact.
• Build strategic relationships with community leaders and partners to support priorities.
• Localize and execute NA campaigns and city programs connecting priorities to audiences.
• Plan and deliver large-scale community events and brand activations.
• Manage budgets and investments for Brand Moments and local activations.
• Collaborate with cross-functional teams to integrate programming and messaging.

Skills

City strategy

Event management

Budget management

Cross-functional influence

Analytics

Leadership mentoring

Inclusion & DEI

Education

Bachelor's degree in a related field

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The North America Community team is responsible for the creation and execution of our community strategy, inclusive of relationship management, product seeding, activations and campaign activity across the entire NA store fleet, campuses, and key cities. The broader team is comprised of the NA Events, NA Community and NA Sports marketing organizations who work in partnership with myriad cross‑functional partners to build meaningful local relationships, to engage our ambassadors and talent through relevant activations and to further lululemon’s commitments within diversity and inclusion.

A day in the life. What you’ll do:

City Strategy & Market Leadership

• Serve as the community lead for a designated influential city, ensuring community, Ambassador, partnership, and activation strategies collectively advance local brand, guest, and business objectives.
• Accountable for the development and execution of a city community strategy and localized community and marketing programs within a designated influential city, in partnership with key cross‑functional stakeholders.
• Act as the primary steward of the community ecosystem within the designated city, identifying opportunities to strengthen lululemon's relevance, visibility, and influence across key audiences and communities.
• Monitor, evaluate, and communicate the effectiveness of community investments, campaigns, events, and partnerships, leveraging insights and performance data to optimize future programming, resource allocation, and city strategy.

Community & Ambassador Strategy

• Lead influential city Ambassador pipeline planning and relationship management, partnering with Sports Marketing, Retail, and Community leadership to ensure Ambassador representation aligns with strategic community and business priorities.
• Develop and execute city Ambassador activation strategies that leverage Ambassador partnerships to increase brand awareness, community engagement, and local market impact.
• Build and manage strategic relationships with influential community leaders, organizations, partners, and emerging voices within the designated city to support business priorities and community impact.

Campaigns, Events & Investment

• Lead the localization and execution of North America campaigns and city community programs, connecting brand priorities to city‑specific audiences, opportunities, and cultural moments while ensuring exceptional guest, brand, and business outcomes.
• Lead the planning and execution of large‑scale community events, brand activations, and experiences that elevate lululemon's presence and impact within the city.
• Accountable for budget management and investment decisions related to North America Brand Moments, local activations, and city community programming, ensuring resources are utilized effectively to deliver business and community outcomes.
• Partner with the Senior Manager, North America Community, Retail leaders, Strategic Sales, Sports Marketing, and other North America channel partners to integrate cross‑functional programming, campaigns, and activations that support local business priorities.
• Serve as the Community lead for an assigned North America activity area, partnering with Brand Marketing activity leads to co‑develop strategies, inform campaign briefs, translate activity priorities into community programming, and leverage community, Ambassador, and partnership insights to maximize brand, guest, and business impact.

Qualifications:

• Bachelor's degree in a related field preferred and/or 5+ years of experience in community, marketing, partnerships, retail, or a related field. Experience developing and executing community, marketing, or partnership strategies within a city or market.
• Proven success leading large‑scale events, activations, partnerships, or brand programs that drive measurable business and community outcomes.
• Demonstrated ability to manage budgets and make investment recommendations aligned to strategic priorities.
• Experience influencing cross‑functional stakeholders and aligning diverse teams around shared goals.
• Strong analytical and strategic thinking skills, with the ability to leverage insights to inform decision‑making.
• Experience coaching, mentoring, or providing leadership to peers, store teams, or project teams.
• Demonstrated commitment to inclusion, diversity, equity, and action.

Must haves:

• Acknowledge the presence of choice in every moment and take personal responsibility for your life, decisions, and impact.
• Possess an entrepreneurial spirit and continuously seek opportunities to innovate, improve, and drive meaningful results.
• Communicate with honesty and kindness, creating space for diverse perspectives, open dialogue, and authentic connection.
• Lead with courage, embracing challenges and possibilities while remaining grounded in humility and learning.
• Foster connection by putting people first and building trusting relationships across teams, communities, and partnerships.
• Demonstrate accountability, self‑awareness, and integrity in how you work and engage with others.
• Bring positive energy, curiosity, and a collaborative mindset to strengthen team culture and community impact.
• Integrate fun and joy as a way of being and working, and do not take yourself too seriously.

Authorization to work in USis required for this role.

workplace arrangement

Hybrid

In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from$ $112,000 - $147,000annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top‑up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.

Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail]. In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI‑assisted software, is strictly prohibited during the interview process. This includes, AI‑generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.

At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.