Community Liaison

Hospice Acquisition Company LLC; Grand Rapids (MI); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health, Dental, Vision, Disability & 1

401(k) Retirement Plan

Tuition Reimbursement

Professional Licensing & Certification

Paid Time Off + Holidays

Mileage Reimbursement

Mission-driven leadership

Opportunities to grow

Meaningful work

Job summary

Crossbridge Hospice in Grand Rapids, MI seeks a Community Liaison to drive business development and serve as the local market leader for outreach to referral partners, patients, and caregivers. This role connects hospice services with the community, expanding census across service lines while upholding our mission-driven culture.

Ideal candidates have healthcare marketing, sales, or outreach experience, strong relationship-building skills, and knowledge of payer sources; a valid driver’s license

Qualifications

• Experience in healthcare marketing, sales, or community outreach.
• Track record of meeting KPIs and growth goals.
• Knowledge of Medicare/Medicaid is a plus.

Responsibilities

• Drive business development and manage inbound/outbound communications.
• Build relationships with referral sources such as hospitals and senior living communities.
• Represent organization at community events and health fairs.
• Educate patients and families on hospice services.
• Coordinate with medical staff offices to provide hospice information.
• Monitor referrals and ensure timely follow-up.

Skills

Healthcare marketing

Sales

Community outreach

Relationship building

Marketing analytics

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Community Liaison

Grand Rapids, MI, US

18 days ago Requisition ID: 2056

Salary Range: $75,000.00 To $90,000.00 Annually

At Crossbridge Hospice, we believe a role is truly fulfilling when it aligns with your personal values, reflects your interests, leverages your strengths, and supports your professional growth. Our mission—people caring for people—guides everything we do. We are committed to cultivating a workplace where individuals feel empowered to thrive, both personally and professionally.

By thoughtfully matching people with roles that resonate with their purpose and aspirations, we foster a culture rooted in authenticity, innovation, and shared growth. When individuals bring their whole selves to work, remarkable things happen—for our teams, our patients and their families, and the communities we serve.

Our Mission

To provide compassionate, patient-centered hospice care that honors the dignity of every individual; people caring for people.

Culture & Values

Our people are the heartbeat of our mission. At Crossbridge Hospice, we recognize your unique talents, nurture your growth, and celebrate your compassion. Together, we’re building a community that leads with integrity and serves with heart.

• Clinician-led teams built on compassion and respect
• A supportive environment where every voice matters
• Commitment to dignity for patients, families, and staff
• Integrity and empathy at the core of all we do

Why You’ll Love Working With Us:

• Competitive compensation + Bonus Incentive Plan
• Health, Dental, Vision, Disability & Life Insurance
• 401(k) Retirement Plan
• Tuition Reimbursement
• Professional Licensing & Certification Renewal Reimbursement
• Paid Time Off + Paid Holidays + Floating Holidays
• Mileage Reimbursement
• Mission-driven leadership that values your voice and expertise
• Opportunities to grow
• Do meaningful work that impacts patients and families every day

How you will contribute:

The Community Liaison serves as a vital connector between our healthcare services and the community. This role is responsible for driving business development and managing both inbound and outbound communications. The Community Liaison acts as the local market leader for B2B (business-to-business), B2C (business-to-consumer), and DTC (direct-to-consumer) engagement, representing our organization to referral partners, patients, and caregivers.

How you will make an impact:

• Identify opportunities for in-services in the health care community and coordinate their implementation with appropriate persons
• Build and maintain strong relationships with referral sources such as hospitals, physician offices, senior living communities, and other healthcare providers.
• Identify and pursue new business opportunities to grow patient census across service lines.
• Represent the organization at community events, health fairs, and professional networking functions.

Patient & Family Engagement:

• Educate patients, families, caregivers, and legal representatives (POAs, guardians) on the benefits and services offered through Hospice.
• Serve as a compassionate and knowledgeable resource to guide families through the enrollment process.

Communication & Coordination:

• Develop relationships with medical staff offices, hospitals and nursing homes; act as a consultant to medical staff and hospital committees, as required to provide hospice and end-of-life information
• Facilitate seamless communication between referral sources and internal clinical teams.
• Ensure timely follow-up on referrals and maintain accurate documentation of outreach activities.

Market Leadership:

• Provide formal and informal education opportunities with physicians, physician office staff, hospital social workers/discharge planners/patient unit staff, nursing home staff and staff in community agencies.
• Collect and analyze data of referral patterns from all referral sources, to include physicians, social workers, discharge planners, hospital vs community physicians and SNFs.
• Maintain a thorough knowledge of the community’s health care market, competition, consumer demands and governmental policies which influence the agency’s outreach goals and access for patients/families
• Act as the face of the organization in the local market, promoting brand awareness and trust.
• Monitor market trends and competitor activity to inform strategic planning.

The Experience and Skills You’ll Bring

• Proven experience in healthcare marketing, sales, or community outreach—preferably in home health, hospice, or a related field.
• Demonstrated ability to meet or exceed performance goals and key performance indicators (KPIs). This includes:
• Patient admission and conversion rates
• Timely follow-up and documentation standards
• Relationship development with referral sources
• Strong interpersonal and communication skills, with the ability to engage diverse audiences.
• Knowledge of Medicare/Medicaid and other payer sources is a plus.
• Knowledge of Hospice eligibility and levels of care is preferred
• Knowledge of customer referral source [CRM] management systems for activity tracking
• Ability to work independently and collaboratively in a fast-paced environment.
• Valid driver’s license and reliable transportation required.

Preferred Knowledge, Skills and Experience:

• Preferred candidates will have a track record of using data to drive decisions, improve outreach strategies, and contribute to overall business development goals.