Community Lead - VA Region

JETSET Pilates®; Tysons (VA); On-site; USD 60,000 - 85,000; Full time

Job summary

JETSET Pilates is seeking a Community Lead to launch new markets and cultivate relationships that convert interest into memberships.

You will drive partnerships with local businesses, wellness partners, and corporate organizations, plus create memorable guest experiences and engaging social content with the marketing team.

Qualifications

• Experience in hospitality, fitness, retail, events, marketing, or community engagement.

Responsibilities

• Pre-Opening | Launch the Market: Build relationships with local businesses, wellness partners, run clubs, apartment communities, and corporate organizations.
• Pre-Opening | Launch the Market: Plan and execute community activations, pop-ups, and tabling events.
• Pre-Opening | Launch the Market: Support JETSET On The Mat community classes and create memorable guest experiences.
• Pre-Opening | Launch the Market: Capture leads and help build a founding member community.
• Pre-Opening | Launch the Market: Create engaging local social media content alongside the marketing team.
• Pre-Opening | Launch the Market: Generate excitement and awareness leading into opening day.
• Post-Opening | Grow the Community: Build partnerships that drive referrals and new memberships.
• Post-Opening | Grow the Community: Support local events and ongoing community engagement.
• Post-Opening | Grow the Community: Partner with the General Manager to drive membership growth and studio goals.
• Post-Opening | Grow the Community: Follow up with prospective members and support lead conversion.
• Post-Opening | Grow the Community: Deliver an exceptional member experience during in-studio shifts.
• Post-Opening | Grow the Community: Support front desk operations while helping create a welcoming, elevated studio environment.

Skills

Hospitality

Fitness

Marketing

Community Engagement

Communication

Organizational Skills

Flexible Scheduling

Job description

Build Community. Create Connection. Grow the Brand. At JETSET Pilates, we believe community starts long before someone walks through our doors. The Community Lead is responsible for introducing JETSET to new markets, building meaningful local relationships, and creating experiences that inspire people to become part of our community.

What You'll Do

Pre-Opening | Launch the Market

Before the studio opens, you'll serve as JETSET's ambassador throughout the community by:

• Building relationships with local businesses, wellness partners, run clubs, apartment communities, and corporate organizations.
• Planning and executing community activations, pop-ups, and tabling events.
• Supporting JETSET On The Mat community classes and creating memorable guest experiences.
• Capturing leads and helping build a strong founding member community.
• Creating engaging local social media content alongside the marketing team.
• Generating excitement and awareness leading into opening day.

Post-Opening | Grow the Community

Once the studio opens, your focus shifts toward converting community into membership by:

• Continuing to build partnerships that drive referrals and new memberships.
• Supporting local events and ongoing community engagement.
• Partnering with the General Manager to drive membership growth and studio goals.
• Following up with prospective members and supporting lead conversion.
• Delivering an exceptional member experience during in-studio shifts.
• Supporting front desk operations while helping create a welcoming, elevated studio environment.

Who You Are

You are someone who naturally connects with people and enjoys building relationships. You're energized by being out in the community, creating memorable experiences, and representing a brand you believe in.

You bring:

• Experience in hospitality, fitness, retail, events, marketing, or community engagement.
• Exceptional communication and relationship-building skills.
• A passion for health, wellness, and boutique fitness.
• Strong organizational skills with the ability to manage multiple priorities.
• An entrepreneurial mindset and a proactive approach to problem-solving.
• Flexibility to work mornings, evenings, weekends, and community events as needed.

Why This Role Matters

The General Manager is responsible for leading the studio. The Community Lead is responsible for growing the community around it.

Together, these roles create the culture, energy, and member experience that define JETSET Pilates.

If you're excited by the opportunity to launch new markets, build meaningful relationships, and help shape the future of one of the fastest-growing boutique fitness brands, we'd love to meet you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.