Communications & Social Influence Architect

bakerhughes; Town of Texas (WI); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Health & welfare benefits

401k plan

Job summary

Baker Hughes is seeking a Communications Advisor to shape how the company uses social media as a strategic lever. You will drive enterprise-scale programs, elevate engineers and researchers, and partner with leadership to integrate social into business goals.

The role focuses on governance, audience development, and performance measurement, with a strong emphasis on thought leadership and industry influence across energy sectors.

Qualifications

• 10+ years in social media, digital strategy, communications, brand or content leadership.
• Experience building enterprise-scale social media programs.
• Strong understanding of audience development and influence-building.
• Experience leading cross-functional transformation initiatives.
• Expertise in executive communications and thought leadership.
• Experience managing agencies, technology platforms and analytics programs.
• Demonstrated success driving innovation and organizational change.

Responsibilities

• Reinvent the social media strategy: develop multi-year vision, identify emerging behaviors, redefine content, audience-first models, measure business impact.
• Build industry influence: partner with leadership, elevate engineers/researchers, expand partnerships, create formats to explain complex tech.
• Lead social innovation: pilot AI-assisted content workflows, test new formats, enable rapid experimentation and learning.
• Embed social across the business: governance, champions, enable leaders, scalable content planning, enterprise training, employee advocacy.
• Create world-class content systems: content engines around priorities, transform expertise into storytelling, platform-native experiences, distinctive visuals.
• Own community and conversation: social listening, community engagement strategies, risk identification, escalation playbooks, derive business insights.
• Deliver business intelligence and measurement: move beyond impressions and engagement to share of voice, influence, leadership, reputation, and contribution.

Tools

Analytics platforms

Social listening

Job description

Baker Hughes is seeking a Communications Advisor to shape how the company uses social media as a strategic lever. You will drive enterprise-scale programs, elevate engineers and researchers, and partner with leadership to integrate social into business goals.

The role focuses on governance, audience development, and performance measurement, with a strong emphasis on thought leadership and industry influence across energy sectors.