Communications Media Coordinator

Palmyra Area School District; Palmyra (Lebanon County); On-site; USD 66,000 - 86,000; Full time

Job summary

Palmyra Area School District is seeking a Communications Media Coordinator to act as the district’s liaison with internal and external communities. The role manages media relations, public information, and emergency communications, advising the Superintendent on issues affecting district messaging and image.

Key duties include developing district-wide communications programs, coordinating district publications and events, maintaining the online presence, and building partnerships with local

Qualifications

• Bachelor's degree or equivalent experience in communications or public relations.
• Public relations strategies knowledge; experience in a public-school setting preferred.
• Strong verbal, written, and interpersonal communication skills.
• Ability to manage multiple tasks with professionalism and confidentiality.
• Valid driver's license.

Responsibilities

• Develop and implement a comprehensive district-wide communications program.
• Monitor and manage the district's online presence and media relations.
• Oversee district electronic communication tools and publications.
• Stay informed about district activities to ensure accurate reporting.
• Advise the Superintendent on community attitudes and PR risks.
• Coordinate district publications and district events.
• Represent the district at community functions and build partnerships.
• Coordinate emergency communications and serve as media spokesperson.
• Attend Board of School Directors meetings and assist with inquiries.
• Participate in professional PR activities and stay current with best practices.

Skills

Verbal communication

Written communication

Interpersonal skills

Public relations

Multitasking

Confidentiality

Driver's license

Education

Bachelor's degree or equivalent in communications/PR

Job description

Communications Media Coordinator JobID: 1026

• Position Type: Administration
• Date Posted: 8/20/2026
• Date Available: 09/21/2026
• Closing Date: 08/26/2026

This is a 260-Day Administrative (Act 93) position which is anticipated to begin on or after September 21, 2026.

Job Overview:

The Communications Media Coordinator serves as a key liaison between the Palmyra Area School District (PASD) and its internal and external communities. This position is responsible for developing and maintaining positive relationships with district stakeholders, overseeing strategic communication efforts, and serving as the Public Information Officer (PIO) during emergencies. The coordinator advises the Superintendent and administrators on communication issues, manages media relations, and enhances the district's public image. The role involves overseeing district communications, planning events, and ensuring proactive engagement with the community and media.

The salary range for this position will be $66,000 - $86,000 based upon experience.

Responsibilities:

• Develop and implement a comprehensive, district-wide communications program that promotes a positive image of the district, including programs, students, and staff, through both internal and external communication channels.
• Monitor and manage the district's online presence, including the website and social media accounts, to ensure consistent and effective communication with the community and ensuring alignment with district communication goals and established policies and procedures.
• Oversee the development and use of district electronic communication tools, such as the staff portal, social media, and messaging systems, ensuring effective communication across all channels.
• Maintain up-to-date knowledge of district activities to ensure accurate reporting and communication with stakeholders.
• Collaborate with district administration to ensure that all communication efforts enhance the district's image with staff, students, stakeholders, and the general public; advise and support the team on communications, media relations, and marketing strategies.
• Coordinate the creation and distribution of district publications (e.g., newsletters, flyers, handouts) and assess ongoing needs for new materials or resources.
• Develop and maintain community contacts and represent the district at community functions and build partnerships with local organizations such as the Palmyra Area Education Foundation, PTOs, Chamber of Commerce, and Rotary.
• Provide assistance with the coordination of special district programs (e.g., CUB, miniTHON, Title I Nights, etc.) and seek opportunities to support district mission goals.
• Assist with the district's Emergency Operations Plans, serving as the primary contact for media and coordinating crisis communication during emergencies.
• Serve as the spokesperson for media relations, responding to public inquiries and managing local, regional, and national media interactions.
• Attend all regular meetings of the Board of School Directors and assist with media inquiries as needed.
• Participate in professional public relations organizations and stay current on best practices in public relations and communications.
• Advise the Superintendent on community attitudes, trends, and potential public relations consequences related to changes in programs or policies.
• Manage media relations, preparing and distributing school news, and serving as the official spokesperson for the district when designated.
• Attend school events and perform additional duties, including evening and summer activities, as requested by district administration.
• Perform additional duties as assigned by the Superintendent.

Required Qualifications:

• Bachelor's degree in a related field or equivalent professional experience in communications or public relations.
• Working knowledge of public relations and communication strategies, with previous experience in a public-school setting preferred.
• Proven strong verbal, written, and interpersonal communication skills.
• Must have the ability to manage multiple tasks and projects simultaneously while maintaining a high level of professionalism.
• Must demonstrate a commitment to maintaining confidentiality and adhering to ethical communication practices.
• Valid driver's license.

Preferred Qualifications:

• Proficiency in current technology and communication tools.
• Strong analytical, critical thinking, and judgment skills.
• Experience with crisis communications.
• Knowledge of communication best practices and the ability to apply them effectively.

Questions? Contact HR.

Mrs. Angela Hepner, Director of Human Resources

Palmyra Area School District, District Office

1125 Park Drive, Palmyra, PA 17078

[e-mail] (preferred)

[phone], Option 9