Communications & Marketing Manager

Asheville Art Museum; Asheville (NC); On-site; USD 52,000 - 64,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Retirement benefits

Job summary

The Asheville Art Museum seeks a Communications & Marketing Manager to lead strategy, execution, and evaluation of marketing and communications across print, digital, social media, email, website, and PR. This hands-on role supports exhibitions, programs, events, fundraising, and membership initiatives while upholding brand voice and visual identity.

Responsibilities include developing campaigns, managing content calendars, and analyzing performance data to boost audience engagement and

Qualifications

• Undergraduate degree in marketing, communications, PR, digital media, graphic design, or related field.
• 5+ years of relevant professional experience.
• Strong writing, editing, storytelling, and project management skills.

Responsibilities

• Develop, implement, and evaluate the Museum’s marketing and communications strategy and campaigns.
• Manage communications across print, digital, social media, email, website, radio, advertising, PR, and calendars.
• Create, edit, design, schedule, and publish social media, email, website, blog, advertising, signage, and collateral.

Skills

Marketing strategy

Communications

Social media management

Content creation

Education

Undergraduate degree in marketing/communications/related field

Tools

Adobe Creative Suite

Canva

WordPress

CMS platforms

Social media management tools

Email marketing

Digital analytics

Job description

The Asheville Art Museum, established in 1948 by artists, engages, enlightens, and inspires individuals through exhibitions and programs developed for all ages that interpret its Collection of American art of the 20th and 21st centuries. Anchoring the center of lively downtown Asheville in the Blue Ridge Mountains, the Museum serves residents of the Southeast and Western North Carolina, as well as visitors from around the country and the world.

Position Description

The Communications & Marketing Manager is responsible for the strategy, execution, and evaluation of the Asheville Art Museum’s marketing and communications efforts across print, digital, social media, email, website, radio, advertising, public relations, and other promotional channels. This hands-on position develops and implements integrated campaigns supporting exhibitions, programs, events, fundraising and membership initiatives, and other institutional priorities; maintains the Museum’s brand, voice, and visual identity; and uses performance data to strengthen audience engagement, visitation, and participation. The Communications & Marketing Manager reports to the Executive Director.

Primary Responsibilities/Essential Functions

• Develop, implement, and evaluate the Museum’s marketing and communications strategy and integrated campaigns supporting exhibitions, programs, events, fundraising and membership initiatives, and other institutional priorities.
• Manage communications across print, digital, social media, email, website, radio, advertising, public relations, and other channels, including the Museum’s content calendar, production schedule, and community calendars.
• Create, edit, design, schedule, and publish social media, email, website, blog, advertising, signage, exhibition collateral, and other print and digital communications.
• Maintain the Museum’s website, digital platforms, brand standards, visual identity, editorial style, institutional voice, and shared communications assets.
• Develop and execute advertising strategies and manage media relations, including press releases, media inquiries, interviews, press visits, earned-media opportunities, and crisis communications.
• Collaborate with Museum departments to identify marketing needs, establish priorities and timelines, gather content and assets, and execute effective campaigns.
• Build and maintain relationships with tourism and hospitality organizations, arts and community partners, media outlets, and other organizations to expand awareness and cross-promotional opportunities.
• Establish and monitor key performance indicators; analyze campaign, social media, website, email, advertising, audience, and engagement data; and prepare regular performance reports.
• Manage the marketing and communications budget, external vendors, project-request processes, communications workflows, and digital assets; support Museum leadership with institutional messaging and other communications needs.
• Coordinate and support communications committee comprised of trustees and volunteers.
• Develop and manage the annual marketing and communications budget, including grant-funded expenditures

Special Requirements

This year-round, full-time position with benefits may require a flexible schedule, including occasional evening and weekend work. Annual compensation starts at $58,000 depending on experience, plus paid time off, health insurance, and retirement benefits after the required eligibility period. The incumbent should have a valid driver’s license, be able to traverse the Museum, handle tools or controls, and travel periodically for Museum business

Education/Experience

The ideal candidate will have an undergraduate degree, academic training, or equivalent professional experience in marketing, communications, public relations, digital media, graphic design, or a related field, along with 5+ years of relevant professional experience.

Candidates should have excellent writing, editing, storytelling, project management, and organizational skills; demonstrated experience developing integrated marketing campaigns; and strong social media, digital content, graphic design, and audience engagement skills. Proficiency with Adobe Creative Suite and/or Canva, WordPress or similar CMS platforms, social media management tools, email marketing, and digital analytics is highly desirable. Experience with photography, videography, media relations, advertising placement, and nonprofit, arts, museum, or tourism marketing is preferred.

The Asheville Art Museum provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.