Communications & Marketing Assistant

Oakland County, MI; Pontiac (MI); Hybrid; USD 57,000 - 77,000; Full time

Job summary

Oakland County’s Health and Human Services seeks a Communications and Marketing Assistant to plan, draft, coordinate, and publish social media content that connects residents with public health and housing information, programs, and services.

You will maintain calendars, collaborate with Health Division and NHD staff, ensure consistent branding, track performance, and develop procedures to streamline content planning and publication.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or related field.
• At least 1 year of full-time work experience in journalism, PR, advertising, marketing, or related area OR an Associate’s degree with 3 years of related experience.

Responsibilities

• Plan, draft, coordinate, and publish social media content.
• Maintain content calendars and manage project timelines.
• Collaborate with Health Division and NHD staff to create engaging content.
• Maintain consistent messaging across channels.
• Track content performance and analyze data to improve outreach.
• Develop and maintain procedures for content planning, review, publication.
• Use Countywide and department software to complete assignments.

Skills

Public relations

Marketing

AP style

Content creation

Education

Bachelor’s degree in Marketing/Communications/PR

Associate’s degree + 3 years in marketing/PR

Tools

Microsoft Office

Content management systems

Job description

Overview & BenefitsOakland County is more than just a workplace. It is a place where you can make a real difference. As one of Michigan’s leading public service organizations, we are committed to strengthening communities, delivering essential services, and improving the quality of life for nearly 1.3 million residents.When you join our team, you become part of a mission-driven workforce guided by integrity, innovation, and a passion for public service. We offer competitive pay, comprehensive benefits, and the opportunity to do meaningful work that matters. Apply today and help shape the future of Oakland County, where we are All Ways Moving Forward.For more information about Oakland County benefits and employee perks, please visit:https://www.oakgov.com/government/human-resources/benefits/new-hireGeneral Summary$57,394 - $76,897This is a hybrid positionAre you ready to use your creativity and communication skills to promote public health? Join Oakland County’s Health and Human Services team as a Communications and Marketing Assistant, supporting social media content from initial planning through publication for the Health Division and Neighborhood & Housing Development (NHD) Division.What You’ll Do- Help plan, draft, coordinate, and publish social media content that connects residents with public health and housing information, programs, and services- Maintain content calendars and manage project timelines to keep communications timely and organized- Collaborate with Health Division and NHD staff to turn topics into clear, engaging content- Maintain consistent messaging and branding across social media and other marketing channels- Track content performance and analyze data to help improve future outreach- Assist in developing and maintaining procedures that streamline content planning, review, and publication- Use Countywide and department-specific software to complete assignments and support communication projectsWhy You’ll Love It Here- Support the public health mission of promoting and protecting the health and well-being of our community- See your creative ideas come to life through social media content that informs and engages residents- Use your writing, marketing, and organizational skills across a variety of meaningful public health topics- Collaborate with dedicated professionals to make health information accessible and easy to understand- Be part of the Health & Human Service Department’s Culture of CareMinimum QualificationsEXPERIENCE, TRAINING, KNOWLEDGE, SKILLS & ABILITIESREQUIRED MINIMUM QUALIFICATIONS1. a. Possess a Bachelor’s degree from an accredited college or university with a preferred major in Marketing, Communications, Public Relations, Business Administration, or a closely related field of study.b. Have had at least one (1) year of full-time work experience in journalism, public relations programs and activities, advertising, marketing, or a closely related area;OR2. a. Possess an Associate’s degree or equivalent from an accredited college or university with a preferred major in Marketing, Communications, Public Relations, Business Administration or a closely related field of study.b. Have had at least three (3) years of full-time work experience in journalism, public relations programs and activities, advertising, marketing, or a closely related area.ADDITIONAL DESIRABLE QUALIFICATIONSConsiderable experience in long and short form writing, including knowledge of AP style standards. Reasonable experience in the management of public relations and/or marketing programs, preferably in connection with governmental activities.Reasonable knowledge of public relations and/or marketing techniques and principles.Reasonable knowledge of equipment, methods and procedures related to marketing and media communication, including but not limited to journalism, graphics, printing, photography, and audiovisual methods.Reasonable ability to establish and maintain effective working relationships with administrators, other employees and both officials and staff of news media, educational institutions and local governmental organizations, and the general public.Reasonable ability to work cooperatively with other professionals, including the ability to effectively respond to creative differences of opinion, the ability to handle frequent feedback including frequent conflicting revisions and the ability to respond effectively to working in a fast-paced environment. Reasonable ability to maintain proficient knowledge of current web technologies and design practices, staying abreast of new technologies and trends in the online design community.Demonstrated attention to detail and proficiency in proofreading work submitted by others for consistency in the application of standards.Reasonable ability to manage multiple priorities and tasks while maintaining meaningful progress.Reasonable ability to cope with difficult and/or emergency situations requiring immediate decisions in accordance with departmental policies and objectives.Reasonable ability to interpret departmental programs and procedures to officials, community agencies, civic groups, and the general public.Considerable ability to exercise judgement, analyze problems and recommend alternatives and solutions.Proficiency in Microsoft Office Suite programs and other common digital tools.Experience with professional/brand social media platforms, website design and content management systems.Ability to work independently and as a part of a collaborative in a fast-paced environment.SUPERVISION EXERCISEDMay provide guidance to college interns or lower-level department staff.ESSENTIAL JOB FUNCTIONSAssists in the development and maintenance of standardized operating procedures for marketing and communications processes. Documents workflows, best practices, and guidelines to streamline operations and ensure consistency in project execution.Collaborates with the Public Communications team to plan, execute, and monitor marketing projects from start to finish. Ensures projects are delivered on time and within scope.Assists in gathering and analyzing data related to marketing initiatives to evaluate performance and identify areas for improvement.Performs various administrative tasks such as scheduling meetings, maintaining project documentation, and managing marketing databases.Conducts thorough quality checks on marketing materials to ensure accuracy, consistency, and adherence to brand guidelines.Assists the Digital Marketing and Communications Coordinators and/or DPC leadership with developing project timelines, milestones, and deadlines, and to proactively monitor progress and address any deviations or delays to keep projects on track.Assist the Digital Marketing and Communications Coordinators and/or DPC leadership in working with internal teams such as graphic design, content creation, and digital marketing to coordinate efforts to ensure alignment with project goals and objectives.Coordinates with approved vendor(s) to obtain quotes and manage production process for print and other materials.Assists with the research, development, writing and editing of content for new and existing newsletters and programs or services, including flyers, press releases, website content, social media content, and other related materials.Assists with the development of social media content such as blog and web posts.Supports the development, planning and execution of department events.Proofreads content provided by other staff to ensure consistent, accurate and quality public communications.Assists with the development of marketing plans for programs, services, special projects, and events, including researching target markets/communities.Utilizes current Countywide and/or department specific software to complete assignments.ESSENTIAL MENTAL & PHYSICAL REQUIREMENTSAbility to communicate to accurately convey information.Ability to operate a motor vehicle and/or be a passenger.WORKING CONDITIONSWork is performed in a typical office environment.May be required to travel to other locations during the course of work.IMPORTANT NOTE: The primary purpose of this job description is to set a fair and equitable salary range for this job classification. Generally, only those key duties necessary for proper job evaluation and/or labor market analysis have been included. Other duties and responsibilities will be assigned by the supervisor.Additional Minimum QualificationsUnion*BU87 - United Auto Workers (UAW) Local 889: Health & Human Services Non-Supv (UAW)*If applicableEEO StatementWe are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender identity, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.Inclusion StatementOakland County is committed to welcoming applicants from all backgrounds, including those with prior convictions, as we believe in providing equal opportunities for all. We value the unique perspectives and experiences each individual brings to our team and are dedicated to fostering an inclusive, supportive workplace. If you have the skills and qualifications for the position, we encourage you to apply. All candidates are evaluated based on their ability to meet the job requirements, legal obligations and thrive in our organization. All ways, MOVING FORWARD.