Communications Manager

UST Logistical Systems; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary based on experience

Paid holidays and PTO

Professional development opportunities

Flexible work environment

Meaningful community impact

Collaborative and mission-driven team

Job summary

Smile Trust Inc. in Miami seeks a Communications Manager to lead the organization's communications strategy, increase public awareness, and strengthen donor relationships.

You will oversee content creation, digital marketing, branding, and event communications to ensure a consistent voice. You will build media relationships, manage social media, newsletters, reports, and campaigns; develop promotional materials for community events; and collaborate with leadership to advance the mission of

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field (or equivalent experience).
• Three or more years of experience in communications, marketing, or public relations.
• Exceptional written and verbal communication skills.
• Strong storytelling and copywriting abilities.
• Experience managing social media platforms and digital campaigns.
• Knowledge of nonprofit communications and community engagement.
• Excellent organizational and project management skills.
• Ability to work independently while managing multiple priorities.
• Preferred nonprofit experience, photography/videography, Canva/Adobe Suite skills, Mailchimp, SEO, and bilingual ability.

Responsibilities

• Develop and implement an annual communications and marketing strategy.
• Maintain and strengthen Smile Trust's brand identity across all channels.
• Create messaging that reflects the organization's mission, vision, and values.
• Collaborate with leadership to communicate organizational priorities and initiatives.
• Write compelling stories highlighting community impact.
• Develop newsletters, annual reports, fact sheets, brochures, and donor communications.
• Create press releases.
• Produce engaging content for email campaigns, and social media.
• Manage all organizational social media platforms.
• Develop monthly content calendars.
• Increase engagement through videos, graphics, photography, and storytelling.
• Monitor analytics and optimize content performance.
• Coordinate digital fundraising and awareness campaigns.
• Build relationships with local, regional, and national media.
• Coordinate interviews and press conferences.
• Respond to media inquiries.
• Secure earned media opportunities to increase organizational visibility.
• Develop promotional materials for community events and campaigns.
• Coordinate event branding, signage, photography, and videography.
• Manage communications before, during, and after organizational events.
• Support volunteer recruitment and event promotion.
• Promote volunteer opportunities.
• Highlight community partnerships and collaborations.
• Strengthen relationships with stakeholders, sponsors, and community organizations.
• Support outreach campaigns across Miami-Dade County and beyond.
• Maintain brand standards across all materials.
• Ensure consistent messaging and visual identity.
• Oversee design and production of marketing materials.
• Track key communications metrics including: Email performance, Social media engagement, Media coverage, Campaign performance.
• Prepare monthly communications reports with recommendations for improvement.

Skills

Written communication

Verbal communication

Storytelling

Copywriting

Social media management

Digital campaigns

Nonprofit communications

Organization

Project management

Public speaking

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism

Equivalent experience

Tools

Mailchimp

Canva

Adobe Creative Suite

Google Analytics

SEO

Job description

About Smile Trust Inc.

Smile Trust Inc. is a nonprofit organization dedicated to strengthening communities through food security, disaster preparedness and response, climate resilience, and community engagement. We believe communication is a powerful tool for inspiring action, building partnerships, and creating lasting impact.

Position Summary

The Communications Manager is responsible for developing and executing Smile Trust's communications strategy to increase public awareness, strengthen community relationships, attract donors and volunteers, and highlight the organization's impact. This role oversees content creation, media relations, digital marketing, branding, storytelling, and event communications while ensuring a consistent voice across all platforms.

Key Responsibilities

• Strategic Communications
  • Develop and implement an annual communications and marketing strategy.
  • Maintain and strengthen Smile Trust's brand identity across all channels.
  • Create messaging that reflects the organization's mission, vision, and values.
  • Collaborate with leadership to communicate organizational priorities and initiatives.
• Content Creation
  • Write compelling stories highlighting community impact.
  • Develop newsletters, annual reports, fact sheets, brochures, and donor communications.
  • Create press releases
  • Produce engaging content for email campaigns, and social media.
• Social Media & Digital Marketing
  • Manage all organizational social media platforms.
  • Develop monthly content calendars.
  • Increase engagement through videos, graphics, photography, and storytelling.
  • Monitor analytics and optimize content performance.
  • Coordinate digital fundraising and awareness campaigns.
• Media & Public Relations
  • Build relationships with local, regional, and national media.
  • Coordinate interviews and press conferences.
  • Respond to media inquiries.
  • Secure earned media opportunities to increase organizational visibility.
• Event Communications
  • Develop promotional materials for community events and campaigns.
  • Coordinate event branding, signage, photography, and videography.
  • Manage communications before, during, and after organizational events.
  • Support volunteer recruitment and event promotion.
• Community Engagement
  • Promote volunteer opportunities.
  • Highlight community partnerships and collaborations.
  • Strengthen relationships with stakeholders, sponsors, and community organizations.
  • Support outreach campaigns across Miami-Dade County and beyond.
• Brand Management
  • Maintain brand standards across all materials.
  • Ensure consistent messaging and visual identity.
  • Oversee design and production of marketing materials.
• Analytics & Reporting
  • Track key communications metrics including:
    • Email performance
    • Social media engagement
    • Media coverage
    • Campaign performance
  • Prepare monthly communications reports with recommendations for improvement.

Qualifications

Required

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field (or equivalent experience).
• Three or more years of experience in communications, marketing, or public relations.
• Exceptional written and verbal communication skills.
• Strong storytelling and copywriting abilities.
• Experience managing social media platforms and digital campaigns.
• Knowledge of nonprofit communications and community engagement.
• Excellent organizational and project management skills.
• Ability to work independently while managing multiple priorities.

Preferred

• Experience in nonprofit organizations.
• Photography and videography skills.
• Graphic design experience using Canva or Adobe Creative Suite.
• Email marketing experience (Mailchimp).
• Knowledge of SEO and Google Analytics.
• Bilingual (English/Spanish or English/Haitian Creole) is a plus.

Core Competencies

• Strategic Thinking
• Creative Storytelling
• Relationship Building
• Leadership
• Project Management
• Attention to Detail
• Public Speaking
• Adaptability
• Collaboration
• Cultural Competence

Success Metrics

The Communications Manager will be evaluated on:

• Growth in social media engagement and reach
• Increase in media coverage and earned press
• Email open and engagement rates
• Volunteer and donor engagement
• Brand consistency across all communications
• Successful promotion of organizational programs and events
• Timely production of high-quality communications materials

Benefits

• Competitive salary based on experience
• Paid holidays and PTO
• Professional development opportunities
• Flexible work environment
• Opportunity to make a meaningful impact in the community
• Collaborative and mission-driven team