Communications Manager

ASG; Massachusetts Gore (ME); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid Workplace

Health, Dental, and Vision Plans

401K + Match

Vacation and Wellbeing Days

Company Holidays

Professional Development

Job summary

Archipelago Strategies Group (ASG) seeks a Communications Manager to execute traditional media buys, develop multilingual campaigns, and manage press relations for Massachusetts clients. The role requires 4+ years in media buying across TV, radio, print, and out-of-home, plus strong media relationships and writing skills.

You will collaborate with marketing and client teams in a hybrid Greater Boston setting, attend events, and help amplify messages across communities.

Qualifications

• Bachelor's degree in communications, Marketing, English, Journalism, or a related field.
• 4+ years of experience in media buying across TV, radio, print, and out-of-home.
• Bilingual preferred, fluent in English and Spanish/Portuguese; English-only will override.
• Strong writing, editing, and verbal communication, including press materials.
• Knowledge of Microsoft Office and media platforms like Cision.

Responsibilities

• Handle media buys across TV, radio, print, and out-of-home, ensuring alignment with campaign strategy.
• Develop multilingual campaigns across languages and channels.
• Write and distribute press releases, advisories, and op-eds; coordinate media events.
• Support community outreach and relationships with local media.
• Attend on-site events or interviews as needed; engage with clients.
• Build and maintain local media relationships to maximize impact.
• Collaborate with departments to align messaging and strategies.
• Perform additional duties as assigned.

Skills

Media Buying

Multilingual Campaigns

Press & PR

Community Engagement

Event Support

Media Relationships

Collaboration

Data Focused

Local MA Media

Education

Bachelor's degree in communications, Marketing, English, Journalism, or a related field

Tools

Microsoft Office Suite

Cision

Job description

Job Details

Job Location: NA, MA 00000

Position Type: Full Time

CLASSIFICATION/STATUS: Full Time, 40 hours, Exempt, Permanent

WORK LOCATION: Hybrid – Greater Boston / Massachusetts

DEPARTMENT: Marketing

REPORTS TO: Director of Marketing

JOB LEVEL: 3 - Professional

AREAS OF OVERSIGHT: Client Media Strategy & Public Relations

SUPERVISORY RESPONSIBILITIES: No direct reports

WHO YOU ARE:

YOUR ROLE & IMPACT AT ASG

As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), a full-service marketing agency that specializes in impactful social marketing, the Communications Manager plays a key role in executing complex communication projects for our clients, coordinating and executing marketing campaigns across traditional communication channels, such as radio, television, and newspapers. The ideal candidate will have 4+ years of experience managing traditional media buys across TV, radio, print, and out-of-home, with strong relationship-building skills with local media and press and a passion for delivering high-impact campaigns.

YOUR RESPONSIBILITIES

• Media Buying: Handle media buys across traditional channels—TV, radio, print, and out-of-home—ensuring that the strategy aligns with each campaign.
• Multilingual Campaigns: Work on campaigns in multiple languages and channels, ensuring that messaging resonates across diverse communities.
• Press and Public Relations: Write and distribute press releases, media advisories, and op-eds, while also managing media events like press conferences or roundtables.
• Community Engagement: Support community outreach efforts through interviews and press, fostering relationships with local media and helping amplify important messages.
• Event Support: Attend on-site events or interviews when needed, bringing your expertise to the front lines of client engagement.
• Media Relationships: Build and maintain strong connections with local media contacts to maximize campaign impact.
• Collaboration: Work with different departments to make sure messaging and strategies align across all channels and meet client objectives.
• Additional Responsibilities: Performs additional duties as assigned, demonstrating flexibility and adaptability to contribute effectively to the overall success of the organization

QUALIFICATIONS

• Education: Bachelor's degree in communications, Marketing, English, Journalism, or a related field
• Experience: 4+ years of experience in media buying, particularly traditional channels like radio, TV, print, and out-of-home, with a bonus for familiarity in Massachusetts government, education, or healthcare. 4+ years of experience in communications, public relations, or a related field preferably within an agency setting, with expertise in developing and executing strategies for social change.
• Language Skills: Bilingual highly preferred, fluent in English and Spanish/Portuguese - but English only/ mainstream media will override
• Public Relations and Communications: Strong expertise in marketing, communication, and crisis communication strategies, with demonstrated excellence in writing, editing, and verbal communication—including public speaking. Skilled in crafting press releases, media advisories, and op-eds, while also supporting media events and community engagement efforts
• Technical Proficiency: Knowledge of Microsoft Office Suite, and media platforms like Cision, with the ability to learn other database management applications or similar programs; access to the internet is required
• Organized & Data Focused Media Buyer: Strategic skills to place media buy in proper channels and strong organizational skills to track campaigns, analyze results, and report back to clients.
• Local Connections: Proven experience building and managing relationships with media outlets in Massachusetts.
• Commitment to Marketing with Purpose: A strong commitment to creating marketing strategies that are purpose-driven, aligning with client values and goals while delivering measurable results.

YOUR COMPETENCIES AND TRAITS

• Communication: must communicate complex information clearly and concisely, actively listens and engages in feedback loops to ensure understanding, and adapts communication style to diverse audiences to foster collaboration and alignment across teams
• Reliability: must consistently deliver high-quality results by managing tasks effectively, meeting deadlines, and proactively solving obstacles to ensure team objectives are met
• Quality Work: must consistently produce high-quality work with meticulous attention to detail, actively incorporating feedback to maintain alignment with quality standards
• Problem Solving & Decision Making: must demonstrate analytical and creative thinking to efficiently resolve issues, using data-driven and innovative approaches to develop solutions and make informed decisions by evaluating information and weighing risks and benefits
• Time Management: must efficiently prioritize and organize tasks to meet deadlines, balances multiple responsibilities, and uses tools and strategies to optimize productivity while managing stress professionally
• Cross-Functional Collaboration: must effectively collaborates with diverse teams to achieve shared objectives, integrate different perspectives, adapt to consensus, build productive relationships, and seek feedback to enhance outcomes and drive success
• Operational Excellence: must optimize operational processes and workflows for efficiency and quality, implement best practices and continuously improve, and uses performance metrics and data-driven insights to achieve superior outcomes and support organizational goals

WHO WE ARE & WHAT WE DO

Archipelago Strategies Group (ASG), established in 2013, specializes in impactful social marketing to change behaviors. Our comprehensive services encompass in-house communications, marketing, creative, community outreach, and contact center teams. Our mission is to deliver “marketing with purpose” and we pride ourselves on our people‑centric, multilingual, and bold strategies. We aim to provide trusted information and resources to those who need it most. Our campaigns are not only effective but also culturally resonate, creating a personal connection with our audience. With our clients, we have increased access to health care, education, and economic opportunities in Massachusetts, New England, and across the nation.

ASG is a certified minority, woman and LGBTQ-owned business enterprise. Our team is also culturally diverse, and a majority of our staff are multilingual, enabling ASG to connect with key stakeholders in their native languages. ASG’s approach has proven successful for a wide range of over 200 clients with projects implemented in more than 15 languages. ASG has received accolades such as the U.S. SBA’s Minority‑Owned Small Business of the Year and recognition as one of Massachusetts’s “Fast 50” growing private companies in the Boston Business Journal. With ambitious growth goals, we aim to expand our offerings both operationally and geographically, so that we can continue to purposefully impact diverse communities through our social marketing.

OUR PROMISE

If you are passionate about working for a growing organization that values authenticity, passion, helping others, diversity, and inquisitiveness, you will find your career rewarding and impactful at ASG. As Communications Manager, you will be part of a dynamic team and will find a partner in your career path goals and trajectory!

OUR BENEFITS & PERKS

• Base Salary: Salary range for this position is commensurate with experience.
• Vacation AND Wellbeing Days: Receive generous vacation time that increases throughout your tenure and frontloaded Wellbeing time – no waiting period to take paid time off!
• Company Holidays: 12 Company Holidays and 1 Floating Holiday.
• Health, Dental, and Vision Plans: Choose from an array of high-quality plans for you and your family.
• Employer Paid Life and Long-Term Disability Insurance
• 401K + Match: 401K plan with an employer match after 90 days of employment and financial literacy services provided through our retirement provider.
• Professional Development: In-house training, annual organizational retreats, and more!
• Hybrid Workplace: Enjoy a remote first workplace, with in person duties required as needed for client meetings, events, activations, other project work, and internal meetings

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this position. Duties, responsibilities, and activities may change at any time with or without notice.

ASG is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, ASG will better serve our clients and communities through its services. ASG is an employment at-will organization and an equal opportunity employer committed to maintaining a work environment free from discrimination on the basis of age, amnesty, ancestry, color, creed, disability, gender, gender identity, gender expression, genetic information, marital status, national origin, pregnancy, race, religion, sex, sexual orientation, covered veteran status, national guard or reserve unit duty obligations, or any other category protected by law (“protected class status”) and in accordance with applicable federal, state, and local laws. ASG complies with applicable federal, state, and local laws governing non‑discrimination in employment.

ASG participates in the E‑Verify program and upholds candidates and employee rights. Additionally, ASG complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions and/or to receive other benefits and privileges of employment, or any additional information on the content above, please contact People Operations by email at [e-mail].