Communications Director

chapelpointe; Hudsonville (MI); On-site; USD 60,000 - 80,000; Full time

Job summary

Chapel Pointe in Hudsonville is seeking a Director of Communication to develop and execute communication strategies across various platforms. The role involves managing digital channels, ensuring brand consistency, and leading a team to support church ministries.

Ideal candidates should have 3-4 years of experience in communications, proficiency in Creative Suite, and a strong commitment to the mission of the church. Strong leadership and project management skills are essential for this position.

Qualifications

• 3-4 years of experience in communications and social media is required.
• Project management experience is essential.
• Proficient in Creative Suite programs.

Responsibilities

• Develop and lead communication strategies aligned with Chapel Pointe vision.
• Manage digital communication channels including website and social media.
• Partner with ministry leaders to translate goals into actionable plans.

Skills

Communication skills

Project management

Digital marketing

Social media strategy

Creative Suite proficiency

Education

Degree in communications or related field

Tools

Photoshop

InDesign

Illustrator

Job description

Vision

Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples

Purpose

Translate vision, ministry and programmatic strategies into communication and marketing plans, messages, and materials to inform and engage with church audiences across multiple media and digital platforms.

Job Responsibilities

Strategic Leadership

• Develop and lead a comprehensive communication and marketing strategy aligned with Chapel Pointe vision, guided by core values with the outcome being to help people engage in next steps in discipleship
• Define and track key communication metrics (engagement, reach, next steps, attendance impact) and use insights to refine strategy
• Build and implement scalable systems, workflows, and tools that support communication across ministries
• Oversee project management systems and processes to ensure to keep multiple initiatives on track simultaneously
• Serve as the primary steward of the Chapel Pointe brand, ensuring consistency across all ministries, platforms, and campaigns
• Lead creative direction for all design and promotional materials related to church‑wide activities ensuring creativity, excellence and effectiveness
• Develop and multiply leaders (both staff and volunteer) within the communication department
• Develop policy and procedures related to media relations and crisis communication

Digital Communication & Social Media

• Lead all efforts related to the creation, strategy, and execution of Chapel Pointe digital communication channels including the website, app, social media, and other platforms
• Oversee the user experience, content strategy and functionality across all digital channels
• Oversee execution of the weekly livestream experience in partnership with production
• Develop platform specific strategies to increase engagement on various social media (e.g., Facebook, X, Instagram)
• Lead messaging and strategy for social media advertising campaigns
• Ensure digital platforms (e.g., website) remain up to date and current in its functionality

Ministry Support

• Execute all deliverables needed for Sunday Services
• Project manage all ministry campaigns to ensure execution of deliverables on time, on budget and on brand
• Partner with ministry leaders to translate their goals into clear, actionable communication plans
• Execute inside marketing campaigns for ministry events

Director Responsibilities

• Execute team performance reviews, set performance goals, and provide feedback for salary increases
• Support the hiring, performance management, discipleship and promotion processes for the digital ministries team
• Monitor and manage departmental budgets to ensure fiscal health and alignment
• Implement long‑term strategies to ensure operational success and sustainability

Personal Qualifications

• An authentic and passionate Christian walk
• Consistent personal habits of prayer, Bible study, and giving
• Understands and embraces the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values
• A heart for the local church, a growing relationship with Jesus Christ and a passion to use communications to reach others
• Relates well to all kinds of people, builds effective relationships, communicates effectively both interpersonally and corporately
• Committed to improvement, seeks constructive criticism, understands strengths and weaknesses
• Action‑oriented and displays focus, passion and initiative
• Organized, creative thinker and highly productive, working in a fast‑paced environment
• Excellent written and oral communication skills

Professional Qualifications

• Degree or relevant experience in communications, media, or related field
• 3‑4 years experience in communications and social media required, (ministry related a plus)
• Project management experience required
• Proficient in Creative Suite programs, such as Photoshop, InDesign, and Illustrator