Communications Design Lead — Data-Driven Media Strategy

Adelphi Group; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Initiative, part of Omnicom, is seeking a dynamic Manager, Communications Design to lead a high-performing team in New York. You will craft context-rich analyses to inform decisions and drive impact across multiple Lines of Business.

You will lead workstreams delivering innovative media strategies, coordinate with strategy, planning, partnerships, and external vendors, and develop compelling narratives for executive audiences.

Qualifications

• Experience in Media Planning, Audience Insights, Analytics, Strategy or Communications disciplines.
• Media planning skills must be sufficient and able to be taught to junior team members.
• Ability to delegate, develop and oversee direct reports.
• Excellent written, verbal communication and presentation skills.
• Strong working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).
• Effortlessly detail-oriented.
• Proactively takes action to support the team with limited guidance when deadlines do not allow for tasks to be specifically broken down.
• Initiative does not require candidates to have a college degree.

Responsibilities

• Lead a dedicated media team in the development, execution, and optimization of multi-channel media strategies.
• Use data and analytics to drive strategic media planning and decision-making, ensuring connectivity across business goals, media choices and measurable KPIs.
• Collaborate across craft teams (strategy, planning, partnerships, business leadership) and external partners (media vendors, agencies, etc.) to build insightful, data-rich artifacts/presentations that inform big and small business decisions.
• Oversees centralized Budget Management efforts ensuring timely, accurate and consistent delivery on a recurring cadence.
• Deliver clear and concise performance reports and competitive analysis that connect context with results in a compelling narrative.
• Stay up to date with industry trends, emerging technologies, and best practices to ensure campaigns remain innovative and effective.
• Foster a collaborative, high-performance team culture focused on delivering excellence, growth, and development for team members.

Skills

Media Planning

Audience Insights

Analytics

Strategy

Communications

MS Office

Tools

MS Office

Job description

Initiative, part of Omnicom, is seeking a dynamic Manager, Communications Design to lead a high-performing team in New York. You will craft context-rich analyses to inform decisions and drive impact across multiple Lines of Business.

You will lead workstreams delivering innovative media strategies, coordinate with strategy, planning, partnerships, and external vendors, and develop compelling narratives for executive audiences.