Communications - Communications Manager, Orlando Pride

Orlando City SC; Orlando (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Orlando Pride, part of Orlando City SC, seeks a Communications Manager to lead media relations, craft strategic messages, and elevate the club’s storytelling. The role partners with internal teams to create compelling narratives, manage matchday media, and oversee communications for events and campaigns.

A strong background in sports media, AP style, and bilingual ability is a plus as you help grow women’s soccer prominence.

Qualifications

• It’s essential to have 4+ years of experience in sports communications or related fields.
• Strong understanding of the women’s soccer landscape, especially NWSL.
• Self-starter with a track record of excellence and reliability.
• Excellent written and verbal communication; AP style proficiency.

Responsibilities

• Serve as the primary communications lead for Orlando Pride, managing day-to-day media relations and matchday media operations.
• Develop strategic communications plans aligning with club objectives to drive coverage and brand visibility.
• Lead story development with internal teams, translating club knowledge into compelling narratives.
• Coordinate proactive media outreach, brand alignment, and integrated campaigns with leadership.
• Oversee media operations, credentialing, press box logistics, and post-match media availability.
• Publish press releases, advisories, game notes and bios with clarity and timeliness.
• Monitor Pride media coverage and advise leadership on messaging and crisis response.
• Plan and execute Pride media events, press conferences, media days, and announcements.
• Represent Communications at events and maintain relationships with media and broadcast partners.
• Travel as needed to support media relations for away games and events.
• Support club-wide marketing, brand partnerships, and sales initiatives through aligned communications.

Skills

Media relations

Content strategy

Storytelling

AP style

Digital tools

Spanish/Portuguese

Tools

Adobe Creative Suite

Job description

TITLE: Communications Manager – Orlando Pride

DEPARTMENT: Communications

REPORTS TO: Sr. Director of Communications

FLSA: Full-time; Salaried, Exempt

What Sets You Apart

You are a strategic, collaborative, and self-driven communications professional with a passion for soccer and storytelling. You bring expertise in media relations and content strategy, while thriving in fast-paced, high-performance environments. In this role, you will help elevate the Orlando Pride’s brand, drive meaningful engagement with key audiences and contribute to the continued growth of the club and the women’s game on both the local and global stage.

Essential Duties And Responsibilities

• Serve as the primary communications lead for the Orlando Pride, overseeing all day-to-day media relations, including matchday media operations, media availability at training sessions, interview coordination and internal documentation.
• Develop and execute strategic communications plans that align with Club objectives, driving media coverage and brand visibility across local, national and international outlets.
• Lead the development of storylines in collaboration with internal content teams, marketing and external media partners, translating Club knowledge into compelling narratives that amplify team identity, milestones, and key moments.
• Partner with the Sr. Director of Communications to shape and execute proactive media outreach, brand alignment and integrated communications campaigns.
• Oversee day-to-day media operations, including media at trainings, matchday credentialing, press box logistics and post-match media availability, while supervising and mentoring department associates and interns.
• Produce key written materials, including press releases, advisories, game notes and Club bios, with particular emphasis on clarity, brand voice and timeliness.
• Spearhead the monitoring and reporting of Pride-specific media coverage, collaborating with senior leadership to evaluate messaging impact and refine outreach and crisis response tactics.
• Lead planning and execution of Pride-specific media events such as press conferences, media days and Club announcements.
• Represent the Communications department at Club and venue events, providing strategic guidance and on-site support as needed.
• Foster and strengthen relationships with media personnel, league communications teams, and broadcast partners across the domestic and international soccer landscape.
• Travel as needed to support media relations for away matches and events.
• Support Club-wide marketing efforts, as well as brand alliances and sales initiatives, by aligning communications strategies with overarching goals
• Other duties as assigned

Qualifications

It’s never just a job at Orlando Pride. It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

• 4+ years of experience in sports communications, media relations, or related fields
• Deep understanding of the women’s soccer landscape, especially NWSL
• Self-starter who takes pride in their duties and is consistently looking to raise the standard of excellence
• Strong interpersonal skills, including a network of media contacts and/or the ability to foster relationships with Club media targets
• Highly organized, detail-oriented, and capable of managing multiple projects under tight deadlines
• Excellent written and verbal communication skills, with proficiency in AP style
• Bilingual in Spanish and/or Portuguese is a plus, but not required
• Proficiency in digital tools and platforms; knowledge of Adobe Creative Suite is a plus
• Ability to work non-traditional hours, including nights, weekends, and holidays, in non-traditional settings within a fast-paced team environment
• The ability to pass a background screening
• The ability to attain and maintain Safesport certification

About Orlando City SC & Orlando Pride

In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league's 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club's MLS debut.

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league's championship in both the 2011 and 2013 seasons.

In October 2015, the Orlando Pride was announced as the 10th team in the National Women's Soccer League (NWSL), bringing professional women's soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club's first win.

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team's head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.

In 2017, both teams moved into its privately-owned, soccer-specific venue - Inter&Co Stadium - located in the heart of downtown Orlando.

In July 2021, the Club - which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium - was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.

For more information on Orlando City SC and Orlando, visit OrlandoCitySC.com or Orlando-Pride.com.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Orlando City and Orlando Pride will ensure that individuals with disabilities are provided with reasonable accommodation(s) to participate in the job application or interview process and perform critical job functions. Please contact the People and Culture department at [email protected] to let us know the nature of your request and your contact information.