Communications and Marketing Director

City of Gainesville; Gainesville (FL); On-site; USD 100,000 - 140,000; Full time

Job summary

The City of Gainesville seeks a Communications and Marketing Director to lead planning, research, design, and implementation of communications and marketing strategies. The role reports to the City Manager and oversees communications across Charter Offices and the City Commission.

The Director will develop plans to support city objectives, craft materials for diverse platforms, manage media relations, and guide broadcast and digital teams.

Qualifications

• Bachelor degree in communications, journalism, public relations, advertising, marketing or related field.
• Seven years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing.
• Three years of supervisory experience.

Responsibilities

• Develop communications plans to support both short- and long-range city objectives.
• Develop communications materials for multiple platforms (web, email, newsletters, speeches, media).
• Coordinate media functions and strategies for Charter Offices and the City Commission.
• Develop and maintain the City of Gainesville website and social media platforms.
• Coordinate media relations in emergencies and non-emergency situations.
• Manage broadcast staff and resources across communication platforms.
• Develop and implement plans to market the City and its services.
• Develop, facilitate and deliver presentations and news conferences.
• Monitor progress toward communication and marketing objectives.
• Coordinate across all charters for unified messaging.
• Maintain expense tracking for budgeting purposes.
• Engage in industry organizations and maintain media contacts.

Education

Bachelor degree in communications, journalism, public relations, advertising, marketing or related field

Florida Driver license

Job description

SUMMARY

This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.

The Communications and Marketing Director serve at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.

ESSENTIAL JOB FUNCTIONS

Develop communications plans to support both short- and long-range city objectives.

Develop communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.

Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.

Develops and maintains the City of Gainesville website and social media platforms.

Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.

Manages and directs broadcast staff and resources across all communication platforms.

Develop and implements plans to market the City and its services.

Develops and supports community outreach programs.

Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.

Monitors progress toward communication and marketing objectives.

Coordinates across all charters to ensure a unified communication program and message.

Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes.

Participates in industry organizations.

Maintains accurate media contact database.

Attends work on a regular and continuous basis.

EDUCATION AND EXPERIENCE

Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.

CERTIFICATIONS OR LICENSES

Licenses

Valid Florida Driver license required.

Certifications

None.

Equal Opportunity

The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodation during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.

Veterans' Preference

Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.

If you are unable to apply online due to a disability, contact recruiting at [e-mail] or by calling 352-334-5077.