Communication Specialist

California State Polytechnic University-Pomona; Pomona (CA); On-site; USD 66,000 - 68,000; Full time

Job summary

California State Polytechnic University-Pomona's Office of Student Success seeks a Marketing Communications Professional III to lead an integrated communication strategy across advising, career, and engagement portfolios.

You will direct messaging for signature events, mentor staff, and oversee Billy Chat campaigns, using analytics to improve reach and impact across campuses.

Qualifications

• Bachelor's degree in a related field.
• Valid driver's license.
• Four years of relevant experience.
• Thorough and advanced knowledge of marketing, branding, communications, and public relations.
• Strong story development, journalistic writing, and advanced editorial skills.
• Advanced skill in mentoring or overseeing the work of others.

Responsibilities

• Develops, implements, and evaluates an integrated communication strategy across Advising, Career, and Academic Engagement & Success portfolios.
• Advises the Associate Provost for Student Success on communication priorities, messaging, and emerging needs.
• Develops coordinated communication approaches connecting students with advising, academic support, and career development throughout the student lifecycle.
• Leads communication and marketing strategy for Student Success signature events, career fairs, and employer engagement activities.
• Provides lead work direction and mentoring to the Communications Specialist and Career Center marketing professional.
• Provides strategic oversight of Billy Chat, including campaign strategy, audience segmentation, and platform effectiveness.
• Leads assessment of communication strategies and channels, gathering data from Billy Chat, Tableau, websites, social media, and email platforms.
• Analyzes student engagement with advising, academic support, and career services to identify communication gaps and opportunities.
• Evaluates emerging communication technologies, including AI-powered platforms, text messaging, and social media.
• Leads communications for special projects and institutional initiatives spanning multiple Student Success portfolios.

Skills

Marketing

Branding

Communications

Public relations

Editorial skills

Mentoring

Education

Bachelor's degree

Job description

THE DEPARTMENT:

The Office of Student Success (OSS) at Cal Poly Pomona provides institutional leadership for advancing student success by developing and implementing strategies that promote academic achievement, persistence, graduation, and post-graduate success. OSS leads a coordinated and holistic approach to student success by aligning academic advising, learning support, career development, student engagement, and data-informed decision-making across programs including the Bronco Advising Center, Career Center, First Year Experience, PolyTransfer Program, and University Advising.

DUTIES AND RESPONSIBILITIES:

• Develops, implements, and evaluates an integrated communication strategy across Advising, Career, and Academic Engagement & Success portfolios
• Advises the Associate Provost for Student Success on communication priorities, messaging, and emerging needs
• Develops coordinated communication approaches connecting students with advising, academic support, and career development throughout the student lifecycle
• Leads communication and marketing strategy for Student Success signature events, career fairs, and employer engagement activities
• Provides lead work direction and mentoring to the Communications Specialist and Career Center marketing professional
• Provides strategic oversight of Billy Chat, including campaign strategy, audience segmentation, and platform effectiveness
• Leads assessment of communication strategies and channels, gathering data from Billy Chat, Tableau, websites, social media, and email platforms
• Analyzes student engagement with advising, academic support, and career services to identify communication gaps and opportunities
• Evaluates emerging communication technologies, including AI-powered platforms, text messaging, and social media
• Leads communications for special projects and institutional initiatives spanning multiple Student Success portfolios

QUALIFICATIONS:

• Bachelor's degree in a related field
• Valid driver's license
• Four years of relevant experience
• Thorough and advanced knowledge of marketing, branding, communications, and public relations
• Strong story development, journalistic writing, and advanced editorial skills
• Advanced skill in mentoring or overseeing the work of others

PREFERRED QUALIFICATIONS:

• Experience developing integrated communication and marketing plans for diverse audiences, preferably in higher education
• Experience leading complex communication projects and providing lead work direction
• Experience developing multi-channel campaigns and using analytics to improve communication strategies
• Familiarity with emerging communication technologies, including AI-enabled and digital engagement tools

Compensation

Job Classification: Marketing Communications Professional III. Anticipated Hiring Range: $5,877-$6,114 monthly. CSU Classification Salary Range: $5,877-$8,561 monthly. Full-Time, Probationary.