Commercial Strategy Lead, GMP Channel, Global Product Solutions

Google; New York (NY); On-site; USD 152,000 - 221,000; Full time

Job summary

Google is seeking a Commercial Strategy Lead for Google Marketing Platform to incubate next-generation platform incentives, partnering with product, finance, engineering, and sales to drive ROI-positive programs across YouTube GTM. The role emphasizes translating complex product nuances into clear goals while prioritizing resources on top opportunities.

The position sits within the Global Incentives team, with a focus on scaling incentives, coordinating with GMP leadership, and ensuring

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Responsibilities

• Dissect market dynamics and agency trading arm feedback to identify programmatic commercial incentive white-space opportunities.
• Establish standardized commercial frameworks for programmatic incentive pilots, bridging product gaps and testing customer elasticity without immediate engineering resources.
• Architect and define the operational blueprints and margin parameters to evaluate, graduate, and scale mature, validated programmatic pilots into core, repeatable incentive programs.
• Partner across GMP leadership, Product GTM, Ads Finance, Business Accounting, and regional sales teams to deploy sustainable platform incentive models aligned with YouTube GTM goals.

Skills

Cross-functional acumen

People management

Storytelling

Influencing stakeholders

Analytical thinking

Education

Bachelor's degree or equivalent practical experience

Job description

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following:

New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Francisco, CA, USA

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications

• Experience designing commercial strategies in retail media, CTV, or first-party data activation.
• Experience bringing measurement frameworks and operational discipline to unmeasured, bespoke agreement pilots.
• Strong cross-functional acumen with the ability to influence cross-product area partners across product, sales, and commercial finance.
• Exceptional people management and storytelling skills, with the ability to proactively build trust and influence stakeholders across varied seniority levels.

About the job

The Global Incentives team drives our commercial strategy by designing and incubating programs (e.g., Video Incentive Program, Media Trials Program, Media Readiness Program) that yield business results for our partners and customers. Within YouTube Ads GTM, our mission is to build global incentives—along with the tools, systems, workflows, and communications—that allow our commercial plays to scale with speed and precision.

As the Commercial Strategy Lead for Google Marketing Platform (GMP), you will sit at the intersection of product, finance, engineering, and sales, acting as the primary incubator for the next generation of platform incentives. You will possess the rare ability to translate complex product or regional nuances into a clear goal, ensuring our global initiatives are as precise as they are ambitious, while making the tough calls necessary to keep resources focused on the highest-priority opportunities.

Your core role is to grow Display and Video 360 business through compliant, long-term-oriented, Return on Investment (ROI)-positive structures that counter pressures and capitalize on white spaces.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Dissect market dynamics and agency trading arm feedback to identify programmatic commercial incentive white-space opportunities.
• Establish standardized commercial frameworks for programmatic incentive pilots, bridging product gaps and testing customer elasticity without immediate engineering resources.
• Architect and define the operational blueprints and margin parameters to evaluate, graduate, and scale mature, validated programmatic pilots into core, repeatable incentive programs.
• Partner across GMP leadership, Product GTM, Ads Finance, Business Accounting, and regional sales teams to deploy sustainable platform incentive models aligned with YouTube GTM goals.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also God's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .