Commercial Spend & Media Analytics Associate Manager

General Mills, Inc; Minneapolis (MN); On-site; USD 93,000 - 157,000; Full time

Job summary

A major food company in Minneapolis seeks a Commercial Spend & Media Analytics Associate Manager to drive brand building through analytics. The ideal candidate has a strong background in marketing measurement, data analysis, and a Bachelor's degree in a related field. Responsibilities include optimizing commercial investments and collaborating with various teams. The annual salary ranges from $93,700 to $156,300, with a comprehensive benefits package.

Benefits

Health benefits

Retirement and financial wellbeing

Wellbeing support

Qualifications

• 2+ years of experience in marketing measurement analytics.
• 3+ years of experience in Analytics, preferably in Sales or Marketing.
• Strong understanding of modern programmatic marketing dynamics.

Responsibilities

• Deliver commercial marketing mix results.
• Partner with brand, finance, and sales teams.
• Influence business leaders with consumer spend measurement insights.

Skills

Marketing measurement analytics

Data analysis

Business acumen

Nielsen/IRI data

Strong communication

Education

Bachelor's degree in Marketing or related field

MBA or Master's Degree (preferred)

Job description

OVERVIEW

Come join the General Mills Snacks operating unit as a Commercial Spend & Media Analytics Associate Manager. In this role, you will be responsible for delivering measurement and analytics insights to guide commercial investment decisions across the Bars, Fruit Snacks & Pizza Rolls businesses. You will partner closely with internal and external measurement partners on all aspects from data collection to results delivery, as well as with marketing and brand teams and external media agencies in the application of insights to generate demand.

This role is central to driving the continued brand building of iconic food brands such as Nature Valley, Totino's, and Gushers - unlocking growth through differential decisions & analytics. We are looking for a solution-oriented Associate Manger with strong business acumen in translating marketing analytics/modeled results into insight for decision making and advancing the application of measurement capabilities at General Mills.

KEY ACCOUNTABILITIES

• Deliver commercial marketing mix results - with holistic understanding of today's evolving media landscape and business impact
• Partner with brand, finance, sales, and strategic revenue management teams to optimize total commercial investment
• Partner with internal data & technology teams and measurement vendors to ensure data is model ready and results are delivered in a timely manner
• Influence business leaders with consumer spend measurement insights and optimizations at key apertures- deeply understanding their business problems to deliver synthesized recommendations

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Market Research, Statistics, Data Analytics, Data Science or related field
• 2+ years of experience in marketing measurement analytics
• 3+ years of experience in Analytics, preferably with Nielsen/IRI data in Sales or Marketing
• Strong understanding of modern programmatic marketing dynamics and buy-side ecosystem
• Strong background in syndicated market data, analyzing business performance to tell a consumer story with credibility
• Ability to synthesize data and insights across a portfolio of brands, build a clear and compelling story, and bring forward a point of view to key stakeholders

PREFERRED QUALIFICATIONS

• MBA or Master\'s Degree in related field

ADDITIONAL CONSIDERATIONS

• International relocation or international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what\'s next.

SALARY RANGE

The salary range for this position is $93,700.00 - $156,300.00 / Annually. At General Mills we strive for each employee\'s pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

REASONABLE ACCOMMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.