Commercial Marketing Manager (B2B)

Aescape Inc.; Northern, New York (KY, NY); Hybrid; USD 115,000 - 150,000; Full time

Benefits offered by this job

100% employer-paid healthcare

Flexible time off

Wellness days

Equity grant

OneMedical membership

Job summary

Aescape is redefining adaptive body therapy from its New York base, hiring a Commercial Marketing Manager (B2B) to drive pipeline and revenue. The role connects marketing to sales, owning content, outbound campaigns, and event marketing to feed a high-velocity B2B funnel.

You’ll build scalable materials, align with revenue leadership, and optimize campaigns using data-driven feedback. This is a performance-focused, hands-on marketer role in a fast-growing robotics/AI company.

Qualifications

• 3–5 years of experience in growth, demand generation, sales enablement, or integrated campaign execution.
• Sales-embedded mindset: treat the sales team as primary partner and client, measuring success by leads generated and nurtured.
• Strategic event support: equip sales for on-site events with pre-event and post-event materials.
• Hands-on email and automation skills: writing copy, building email workflows, and executing sends in marketing platforms (Salesforce, Pardot, or similar).
• AI-forward: curious about new tools and willing to experiment to support content creation and outbound messaging.
• Analytical and metric-driven: comfortable reviewing campaign performance and communicating what works.
• Bonus: experience in hardware, wellness, hospitality, or channel/reseller sales motions.

Responsibilities

• Content creation: leverage brand assets and AI tools to create content for web, email and social channels.
• Hands-on campaign execution: write, build, and deploy outbound email campaigns, nurture sequences, and sales enablement content.
• Strategic event marketing: own pre-event outreach, on-site lead capture, and post-event nurture sequences.
• Performance tracking and data ownership: oversee CRM, build lead lists, and report on campaign performance and event ROI.
• Tight alignment with sales: join daily/weekly sales syncs to review lead quality and adjust campaigns.

Skills

Growth marketing

Demand generation

Sales enablement

Integrated campaigns

Sales alignment

Email marketing

Automation workflows

AI tools

Analytics

Event support

Tools

Salesforce

Pardot

Job description

Aescape is a New York-based company redefining human recovery through intelligent, precision bodywork, elevating it into a consistent, outcomes-driven practice. Powered by real-time body mapping, advanced robotics, and proprietary software, Aescape delivers deeply personalized bodywork that continuously adapts to the individual.

Aescape is building a new category called Adaptive Body Therapy. The system reads tension, works it, tracks what changed, and carries that into the next session. The company is transforming recovery across elite fitness, hospitality, and wellness destinations such as Equinox, Life Time, Marriott, Hilton, Pause Studios, and Remedy Place, with 100+ locations coast-to-coast. The company is supported by Valor Equity Partners, BroadLight Capital, and Mecha Ventures.

The Role

Aescape is hiring a Commercial Marketing Manager (B2B) to sit directly on the Revenue team. You will be the engine connecting marketing activity to pipeline generation and closed revenue.

***Please note: this is not a traditional marketing role. We are not looking for a brand manager or corporate marketer. We are looking for a performance-minded marketer who builds pipeline

You will support the B2B pipeline and conversion funnel by owning content and channel distribution: building high-volume sales enablement materials including email sequences, tactical content, customized microsites, and case studies. You will also own the feedback loop between marketing and sales. If you love rolling up your sleeves to build campaigns and working side-by-side with revenue leaders, this role is for you.

Your Goal

Drive lead generation and nurture leads. Own top- and mid-funnel programs designed to produce sales-ready opportunities, not superficial impressions. Continuously generate new leads and warm existing ones.

What You’ll Do

• Content creation: Leverage existing brand assets and AI tools to create and customize content for web, email and social channels.

• Hands-on campaign execution: Write, build, and deploy outbound email campaigns, nurture sequences, and sales enablement content (one-pagers, case studies, follow-up templates).

• Strategic event marketing: Own pre-event outreach, on-site lead capture strategy, and post-event nurture sequences to turn attendees into pipeline.

• Performance tracking and data ownership: Oversee the CRM, build and maintain lead lists, and report on campaign performance and event ROI.

• Tight alignment with sales: Sit in daily and weekly sales syncs to review lead quality, gather feedback, refine follow-up cadences, and make real-time campaign adjustments based on field feedback.

What You’ll Bring

• 3–5 years of experience in growth, demand generation, sales enablement, or integrated campaign execution (rather than broad brand strategy).

• Sales-embedded mindset: You treat the sales team as your primary partner and client, and measure your success by the leads you generate and nurture for them.

• Strategic event support: Ability to equip sales for on-site events with pre-event and post-event materials.

• Hands-on email and automation skills: Real experience writing copy, building email workflows, and executing sends directly in marketing automation platforms (Salesforce, Pardot, or similar).

• AI-forward: Curious about new tools and willing to experiment with what’s available to support content creation, partner enablement, and outbound messaging.

• Analytical and metric-driven: Comfortable preparing, reviewing, and sharing campaign performance, and clear about what works and what doesn’t.

• Bonus: Experience in hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions.

Key Performance Indicators (First 12 Months)

• Lead volume: Consistent delivery of qualified leads.

• Lead nurturing: Multi-touch engagement across the lead base.

• Pipeline contribution: Measurable pipeline sourced and influenced by integrated campaigns.

What’s In It For You

• Join a trailblazing robotics and AI company building the future of recovery

• The chance to make a difference with a product that empowers healthier and happier living

• Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!

• 100% employer-paid healthcare coverage for employees with generous coverage for eligible dependents

• Flexible time off

• Quarterly Wellness Days - everyone fully unplugs

• Generous parental leave

• Complimentary OneMedical membership

• 401(k) with employer matching

• Home office budget

• Annual stipend for professional development

• Working late? Dinner is on us

• Complimentary Aescape recovery sessions for yourself, friends & family

• Compensation: Base salary range of $115,000 - $150,000 annually, plus discretionary annual bonus, plus equity grant commensurate with the role and company stage.

Equal Opportunity Employer

Aescape is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. The salary range listed above is a good-faith estimate provided in accordance with New York City's pay transparency law.

Begin Your Aescape Career Journey

At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.

YOUR JOURNEY. YOUR AESCAPE.