Commercial Lifecycle Marketing

PagerDuty, Inc.; San Francisco (CA); Hybrid; USD 110,000 - 166,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Flexible work arrangements

Company equity

ESPP (Employee Stock Purchase Program)

Job summary

PagerDuty, Inc. is seeking a data-driven program manager to design and run digital lifecycle programs for 14k+ Commercial customers.

You will build automated journeys across email, in-app, and Slack, working with Sales, Customer Success, Product, and Marketing to drive awareness, adoption, expansion, and retention. You will use AI tools like Claude to prototype and accelerate design, and you will analyze engagement data to inform what to build next while collaborating with remote teams across

Qualifications

• 5+ years of experience in program management, marketing automation, or a related field.
• Hands-on experience building automated lifecycle email journeys in tools like Marketo and/or Gong Engage.
• A genuinely data-heavy skill set: proven ability to dig into engagement/usage data, infer next steps, and know when to pivot or kill a program — SQL proficiency required.
• Experience building or deploying messaging in Slack (or a comparable workplace tool) to drive adoption.
• Working fluency with AI tools (e.g., Claude or similar) to prototype and accelerate program design and build.
• Proven track record designing and implementing successful, end-to-end customer lifecycle programs.
• Comfortable operating in a fast-moving, ambiguous environment — able to build a first version without a fully specified brief, test it, and iterate.
• Ability to work with remote teams and across time zones to develop strategies and foster a cohesive and creative work environment.
• Advanced reporting and analytical skills; proficient in Excel, Gainsight, and Salesforce.
• Experience with A/B testing methodologies and reporting tools.

Responsibilities

• Design, develop, and manage digital lifecycle programs for 14k+ Commercial customers across email, in-app, and Slack.
• Collaborate with Sales, Customer Success, Product, and Marketing to align programs with the customer journey.
• Prototype using AI tools to speed up design and build, and deploy AI agents where it adds value.
• Analyze engagement data to infer next-best actions and inform what to build next.
• Communicate results and data-backed recommendations to senior leadership.
• Champion automation and AI tool usage (Marketo, Gong Engage, Slack, Claude) for execution and data collection.

Skills

SQL proficiency

AI tools (Claude) usage

Data-driven decisions

Process design

Cross-functional collaboration

Tools

Marketo

Gong Engage

Slack

Salesforce

Excel

Gainsight

Job description

PagerDuty, Inc. (NYSE: PD) is the global leader in AI-first digital operations. By automatically detecting, diagnosing, and remediating issues, the PagerDuty Platform orchestrates AI agents and automated workflows with context from over 750 integrations. Trusted by approximately two-thirds of the Fortune 100 and nearly half of the Fortune 500, PagerDuty is the industry standard for organizations scaling resilient, autonomous operations. Notable customers include Chipotle, Cloudflare, Docusign, Fox, Nvidia, Salesforce, Spotify, Zoom and more. We are growing rapidly and hiring top talent with leading AI skills across engineering, sales, product, marketing, and beyond as we build the leading digital operations platform.

In this role, you'll be responsible for designing, developing, and managing digital lifecycle programs for our 14k+ Commercial customers. You'll work cross-functionally with Sales, Customer Success, Product, and Marketing to build automated journeys across email, in-app, and Slack that drive awareness, adoption, expansion, and retention. This is a data-heavy role: you'll be expected to read the data, infer the next best step, and know when to pivot or proactively stop a program successfully communicating your recommendations with stakeholders. You're comfortable using AI tools like Claude to prototype and build faster.

Responsibilities

Program Design & Execution

• Build and manage automated email lifecycle journeys in both Marketo and Gong Engage, targeted at specific sales and customer success stages.
• Partner with Product to adjust and evolve the in-app experience with messaging, prompts, flows etc in order to drive specific customer outcomes.
• Build messaging that deploys in Slack to drive product adoption.
• Use AI tools (e.g., Claude) to prototype and speed up program design and build; design or leverage AI agents to support SDR, Sales, and/or CSM workflows where they add real leverage.
• Collaborate with Sales, Customer Success, Product, Marketing, and other internal teams to ensure program alignment with the overall customer journey.
• Test small before you scale: validate results, then automate the journeys that work.

Data-Driven Decisions & Reporting

• Continuously analyze customer engagement and usage data across the Commercial segment to infer next-best actions to decide what to build next, what to adjust, and what to pivot away from.
• Work independently, and with the data analytics team, to gather and interpret customer engagement data.
• Implement A/B testing methodologies to continuously validate and improve program effectiveness.
• Translate data into concrete, actionable recommendations
• Communicate program results and data-backed recommendations to senior leadership.

Automation & Optimization

• Champion the use of automation and AI tools/platforms including Marketo, Gong Engage, Slack, and Claude — to streamline program execution and data collection.
• Analyze performance metrics across email, in-app, and Slack channels to optimize campaign and program strategy.

Qualifications

• 5+ years of experience in program management, marketing automation, or a related field.
• Hands-on experience building automated lifecycle email journeys in tools like Marketo and/or Gong Engage.
• A genuinely data-heavy skill set: proven ability to dig into engagement/usage data, infer next steps, and know when to pivot or kill a program — not just report on outcomes after the fact. SQL proficiency required.
• Experience building or deploying messaging in Slack (or a comparable workplace tool) to drive adoption.
• Working fluency with AI tools (e.g., Claude or similar) to prototype and accelerate program design and build.
• Proven track record designing and implementing successful, end-to-end customer lifecycle programs.
• Comfortable operating in a fast-moving, ambiguous environment — able to build a first version without a fully specified brief, test it, and iterate.
• Ability to work with remote teams and across time zones to develop strategies and foster a cohesive and creative work environment.
• Advanced reporting and analytical skills; proficient in Excel, Gainsight, and Salesforce.
• Experience with A/B testing methodologies and reporting tools.

Nice to Have

• Experience designing or leveraging AI agents for SDR, Sales, and/or CSM use cases.
• Experience building or configuring AI agents/workflows beyond a single tool (e.g., connecting AI agents to CRM or sales engagement platforms).

The base salary range for this position is $110,000.00 - $166,100.00USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.

This role is expected to come into our San Francisco office two times per week, so you can thrive in your new role and fully embrace being a Dutonian!

Where we work

PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:

Location restrictions: Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
Candidates must reside in an eligible location, which vary by role.

How we work

Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.

People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.

What we offer

As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Your package may include:

• Competitive salary
• Comprehensive benefits package
• Flexible work arrangements
• Company equity*
• ESPP (Employee Stock Purchase Program)*
• Retirement or pension plan*
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs

*Eligibility may vary by role, region, and tenure

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always‑on digital experiences to modern businesses

PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.

Go behind-the-scenes on our careers site and @pagerduty on Instagram.

Additional Information

PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [e-mail] and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.