Commercial Director

TFC Poultry; Winchester (VA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health Insurance

3?0 7? 401k Matching

Job summary

TFC Poultry is hiring a Commercial Director to lead the commercial team, own revenue generation and sourcing, and align customer demand with supply for profitable growth. You will own pricing strategy, go-to-market plans, and cross-functional collaboration across sales, procurement, and customer service.

Expect to drive S&OP planning, performance dashboards, and key account management while traveling up to 50% to engage customers and suppliers.

Qualifications

• 7+ years in protein, poultry, meat, or food ingredient industries.
• Experience leading sales teams and/or procurement functions.
• Strong understanding of commodity dynamics + value-added selling.
• Proven ability to build teams and drive accountability.
• Willing to travel a minimum of 50%.

Responsibilities

• Lead & develop a high-performance commercial team.
• Build, lead, and coach a scalable Sales, Procurement, and Customer Service Team.
• Establish clear roles, expectations, and accountability across team members.
• Implement training, coaching, and development plans to elevate performance.
• Lead weekly cadence (pipeline reviews, forecasting, procurement planning).
• Thinks like an Acts on opportunity. Delivers growth.
• Develop and execute the go-to-market strategy across products segments.
• Sustain and develop key account relationships with suppliers and customers.
• Own pricing strategy in alignment with margin targets and market conditions.
• Expand market share through both new customer acquisition and existing account growth.
• Lead sourcing strategy for poultry raw materials and input products.
• Develop key supplier relationships and negotiate pricing, volume, and terms.
• Align procurement with plant capacity, yields, and customer commitments.
• Manage supply risk, availability, and cost fluctuations in dynamic markets.
• Ensure procurement decisions support both margin and operational efficiency.
• Partner closely with operations, production, and finance.
• Align sales commitments with plant throughput, yields, and labor efficiency.
• Lead S&OP-style planning to balance supply, demand, and profitability.
• Build disciplined CRM and reporting structure (pipeline, forecast, margins).
• Develop KPIs and dashboards for both sales and procurement performance.
• Bring structure to pricing, contracting, and customer profitability analysis.

Skills

Team leadership

Pricing strategy

Go-to-market

Forecasting

Strategy & planning

Job description

TFC Poultry is a family-owned business with the purpose to build a family culture for all those we influence to lead a healthy, balanced life. TFC Poultry recently expanded and opened our second poultry production plant in Winchester, Virginia, as such we're currently hiring for our Commercial Director.

The Commercial Director will report to the Chief Executive Officer and will lead and develop the commercial team while owning both revenue generation and raw material sourcing by creating structured accountability and aligning customer demand with supply to drive profitable growth.

Key Responsibilities and Accountabilities

• Lead & Develop a High-Performance Team
• Build, lead, and coach a scalable Sales, Procurement, and Customer Service Team
• Establish clear roles, expectations, and accountability across team members
• Implement training, coaching, and development plans to elevate performance
• Lead weekly cadence (pipeline reviews, forecasting, procurement planning)
• Thinks like an Acts on opportunity. Delivers growth.
• Develop and execute the go-to-market strategy across products segments
• Sustain and develop key account relationships suppliers and customers
• Own pricing strategy in alignment with margin targets and market conditions
• Expand market share through both new customer acquisition and existing account growth

3. Procurement & Supply Optimization

• Lead sourcing strategy for poultry raw materials and input products
• Develop key supplier relationships and negotiate pricing, volume, and terms
• Align procurement with plant capacity, yields, and customer commitments
• Manage supply risk, availability, and cost fluctuations in dynamic markets
• Ensure procurement decisions support both margin and operational efficiency

4. Sales-Operations Alignment

• Partner closely with operations, production, and finance
• Align sales commitments with plant throughput, yields, and labor efficiency
• Lead S&OP-style planning to balance supply, demand, and profitability
• Build disciplined CRM and reporting structure (pipeline, forecast, margins)
• Develop KPIs and dashboards for both sales and procurement performance
• Bring structure to pricing, contracting, and customer profitability analysis

Education and Experience

• 7+ years in protein, poultry, meat, or food ingredient industries
• Experience leading sales teams and/or procurement functions
• Strong understanding of commodity dynamics + value-added selling
• Proven ability to build teams and drive accountability
• Experience working closely with manufacturing/operations environments
• Hands-on leader with a "roll-up-your-sleeves" mindset
• Willing to travel a minimum of 50%
• 75% Paid Employee and Dependent Health Insurance
• 3% Matched 401k Retirement
• Paid Time Off
• Paid Holidays
• Frequent Company Lunches
• Long Term Disability
• $25,000 Term Life Insurance
• Work boot Reimbursement