Commercial Counsel, Advertising

Life360; United States; Remote; USD 163,000 - 238,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid parental leave

Mental Wellness Program

Employee Assistance Program (EAP)

Flexible PTO

Job summary

Life360 is seeking a Commercial Counsel Attorney with 5+ years of experience negotiating advertising and ad tech agreements to support the growth of Life360’s advertising business across its consumer software and hardware products, including Tile and Pet GPS.

You will draft and negotiate supply- and demand-side agreements, IOs, platform access, DPAs, and related marketing contracts while aligning with privacy laws and cross-functional teams.

Qualifications

• J.D. from a US law school in good standing.
• 5+ years of relevant legal experience in advertising/ad tech.
• Experience drafting publisher, DSP/SSP, IOs, and licensing agreements.
• Experience with privacy laws such as CCPA and GDPR.

Responsibilities

• Draft, review, and negotiate supply-side agreements, including publisher terms.
• Draft, review, and negotiate demand-side agreements and IOs.
• Draft, review, and negotiate DPAs and privacy terms in advertising transactions.
• Translate legal requirements into practical advice for cross-functional teams.
• Build templates, playbooks, and workflows for contracting.

Skills

Negotiation of ad agreements

Drafting contracts

Cross-functional collaboration

Privacy/compliance knowledge

Strong communication

Education

J.D. from an accredited US law school

Tools

DPAs experience

IAB terms familiarity

Job description

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

This Legal team partners across every function at Life360 to provide client-focused legal services and advice that enable growth and efficiency for the Company’s consumer software and hardware business lines, as well as its new advertising initiatives. We collaborate closely with several teams, including Ads, Finance, Product, Privacy, Engineering, and Devices.

About the Job

We are seeking a business-oriented Commercial Counsel Attorney with 5+ years of experience negotiating advertising and ad tech agreements to join our expanding team. This is an exciting opportunity to work closely with teams across Life360 to support the growth of our advertising business alongside the Life360 family of consumer mobile software applications and hardware devices, including Tile and Pet GPS.

In this position, you will be responsible for commercial legal work enabling the entirety of Life360’s programmatic, direct and self-service advertising platform services. You will draft and negotiate supply side agreements, demand side agreements, advertising insertion orders (IOs) for managed campaigns, ad platform access agreements, data management platform agreements, and related procurement and marketing agreements necessary to enable the ads business. You will work closely with our Privacy and Product attorneys to ensure our commercial commitments comply with relevant laws. You will help build the templates, playbooks, and processes that let us close deals quickly while protecting the company and our members. The position offers the opportunity to work on sophisticated advertising transactions, to shape how a high-growth consumer business approaches ad tech, and to learn alongside a collaborative legal team. You will report to the Deputy General Counsel for Commercial, Litigation & IP, and collaborate closely with cross-functional teams, including Ads, Finance, Product, Privacy, Engineering, and Marketing.

For candidates based in the US, the salary range for this position is $163,000 to $237,500 USD. We take into consideration an individual's background, job-related knowledge, skills, and experience in determining final salary. Base pay may also vary based on geographic location, with US work locations falling into one of three geographic tiers.

Total compensation is inclusive of equity compensation in the form of Restricted Stock Units (RSUs), as well as a comprehensive benefits package, including medical, dental, vision, financial, and other benefits.

What You’ll Do

• Draft, review, and negotiate supply-side agreements, including publisher agreements and related platform and partner terms.
• Draft, review, and negotiate demand-side agreements, including DSP agreements and advertising insertion orders (IOs) with advertisers, agencies, and other ad partners, along with the master terms that govern them.
• Draft, review, and negotiate content licensing agreements that support Life360’s advertising and monetization initiatives.
• Negotiate data processing agreements (DPAs) and privacy and data use terms in advertising transactions, working within frameworks such as CCPA and GDPR.
• Review and negotiate some procurement and marketing agreements.
• Translate legal requirements into practical advice for Ads, Sales, and Ad Ops teams, and find solutions that move deals to close while managing risk.
• Build and maintain templates, playbooks, and fallback positions for advertising agreements, and help improve intake and contracting workflows.
• Partner with Privacy, Product, and Engineering to make sure advertising deal terms match how our products and data practices work.
• Track developments in advertising and privacy law and industry standards (including IAB terms), and apply them to contract strategy and client counseling.
• Collaborate with cross-functional teams to align legal recommendations with business objectives while protecting Life360 and our members.

What We’re Looking For

• J.D. from an accredited US law school and membership in good standing in at least one state bar.
• At least 5 years of relevant legal experience at a law firm and/or in-house at an advertising, ad tech, media, or technology company, with a strong focus on negotiating digital advertising agreements.
• Demonstrated experience drafting and negotiating publisher agreements, DSP and/or SSP agreements, advertising IOs, and content licensing agreements.
• Experience working within privacy frameworks, including CCPA and GDPR, and experience negotiating DPAs.
• Familiarity with the programmatic advertising ecosystem and IAB standard terms is a plus.
• Ability to balance necessary legal protections with practical business needs, and to negotiate positively and close transactions efficiently.
• Demonstrated interest in using AI-powered tools and leveraging technology to improve efficiency.
• Excellent communication and collaboration skills, and ability to work effectively with cross-functional teams.
• Detail-oriented and able to prioritize and manage competing demands in a fast-paced environment.
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers

AI Usage: We use AI to help make our hiring process efficient. That said, every hiring decision is made by real Life360 hiring teams.

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Belonging

Life360 is an equal opportunity employer. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status. We believe diverse perspectives make us better, and we’re building a workplace that reflects the communities we serve. Don’t meet every qualification? Apply anyway.