Commercial Content Writer

bettercollective; United States; Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

401(k) Retirement Plan

Flexible Work Environment

Generous Paid Time Off

Continuous Professional Development

Job summary

bettercollective is seeking a passionate Commercial Content Writer to create engaging articles for our sports betting platforms. This role involves producing daily content, optimizing for SEO, and utilizing AI tools for effective delivery.

Ideal candidates should have a strong background in sports betting, excellent writing skills, and a desire to achieve team goals. We offer comprehensive health coverage, a 401(k) plan, and a flexible work environment.

If you are looking for a role where you can grow in a supportive culture, this is the position for you.

Qualifications

• Passion for sports and familiarity with sports betting and prediction markets.
• Baseline understanding of SEO and a proven track record of effective content.
• Ability to write clean copy and self-edit.

Responsibilities

• Create daily news articles about sports betting.
• Use AI tools for content creation and editing.
• Update commercial pages and ensure content compliance.
• Collaborate with the SEO team for optimization.
• Meet dedicated KPIs and metrics.

Skills

SEO content creation

Sports betting knowledge

Content optimization

AI content editing

Goal-oriented teamwork

Job description

Who we are

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup.

About the role

We’re looking for a creative, motivated, and passionate Commercial Content Writer focused on commercial and evergreen content for our portfolio of sites to join our growing NA affiliate team. In this role, you will create articles designed to convert new users to sportsbooks, prediction markets, DFS, and casinos and help maintain many of our pages related to those topics using your expert acumen and knowledge as well as AI tools.

We believe that great SEO content isn’t content that features the most keywords but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors. This might include crafting stories and providing statistical commentary on popular betting markets. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.

Vacancies & Schedule Availability

We are currently hiring for two (2) open positions requiring availability to work some nights and weekends based on the U.S. sports calendar. Please indicate your preference during the application process:

• Vacancy 1: Thursday to Monday

• Vacancy 2: Monday to Friday

What you’ll do

• Create daily news articles about sign-up offers around the sports betting industry.

• Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise.

• Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant.

• Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions.

• Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

What we’re looking for

• A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail.

• Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search.

• Expert opinions and hands‑on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading.

• Ability to write clean copy, self-edit pieces, and stay goal‑oriented and proactive about reaching business objectives.

• Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar.

Nice to have:

• Experience in news SEO and ranking in the Google News carousel and AI overviews.

• You confidently call yourself a sports betting and prediction market expert.

• Hands‑on experience creating and sub‑editing content using prompts with LLMs.

What we offer

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Financial Security: 401(k) retirement plan with company matching.

• Work‑Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.

• Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.