Commerce Media Senior Strategist, Amazon Search

Tinuiti UK; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Tinuiti is seeking a Commerce Media Senior Strategist to lead the execution and optimization of sophisticated omnichannel campaigns. You will leverage your expertise to drive strategic insights and recommendations, ensuring exceptional client outcomes and advancing agency best practices.

In this client-facing role, you will integrate Tinuiti's product suite, analyze complex data, and manage cross-channel initiatives to achieve growth, retention, and profitability targets.

Qualifications

• Experience in omnichannel marketing and client-facing roles.
• Strong communication and presentation skills.
• Ability to translate data into strategic recommendations.

Responsibilities

• Build, drive, and optimize omnichannel commerce campaigns across DSP, search, and retail channels.
• Foster relationships with premier clients through clear communication via phone, email, and in-person meetings.
• Develop sophisticated omnichannel strategies aligned with each client's goals and challenges.
• Tailor client-facing communications and presentations for executive audiences.
• Integrate Tinuiti product and technology stack into client strategies for scalable growth.
• Demonstrate fluency with Tinuiti tools and provide strategic feedback for product improvement.
• Analyze cross-channel data to identify trends and optimize performance toward KPIs.
• Lead account teams to drive cross-channel synergy and efficient execution.
• Proactively identify opportunities for growth, prioritize deliverables, and own day-to-day account management.

Job description

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all, and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Overview:

As a Commerce Media Senior Strategist, you will lead the execution and optimization of sophisticated omnichannel marketing campaigns within the commerce media ecosystem. Leveraging your deep expertise, you will drive strategic insights and recommendations, ensuring exceptional client outcomes and advancing agency best practices.

Key Responsibilities

Client-Centric:

Build, drive, and optimize successful omnichannel marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.Foster strong working relationships with premier clients through effective communication across phone, email, and in-person interactions, aiming for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.Develop sophisticated omnichannel commerce media strategies tailored to each client's unique goals and challenges, ensuring sustainable achievement of growth, retention, and profitability targets.Tailor client-facing communication and presentations based on audience, client personality, and executive-level attendance, ensuring alignment with client's holistic business objectives.

Product-Led:

Integrate Tinuiti's product and technology suite into omnichannel strategies, focusing on scalability, growth, and efficiency, and measuring success through achievement of key client metrics and channel-specific success.Demonstrate expert fluency in Tinuiti's product app suite by utilizing the tool suite in day-to-day work, answering complex questions using the app, providing strategic feedback and improvement recommendations, and leveraging the app as a primary method of client communications.

Data & Measurement Data-Driven:

Analyze complex cross-channel data and insights to interpret trends and make strategic recommendations, ensuring alignment with clients' KPIs and the broader commerce media landscape.Achieve Same Store Growth targets for clients you manage, using data analytics to drive decision-making and optimize campaign performance.

Channel Specific Expertise & The Tinuiti Way:

Maintain expert-level knowledge of a variety of commerce media platforms, proactively educating clients and account team members on program updates and benefits, and ensuring annual certifications are up to date.Spearhead innovative thought leadership across the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally.Act as a holistic business account leader for your book of business, leading account team peers to drive accountability, cross-channel synergy, and streamlined execution in your areas of expertise.Delegate effectively to more junior commerce team members to execute strategies.

Owner Mindset:

Proactively assess and diagnose omnichannel opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets, tracked by performance metrics and client outcomes.Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of strategic objectives.Take ownership of assigned accounts by proactively managing day-to-day operations, ensuring all deliverables are quality-checked, and consistently monitoring performance to confirm the account is running as intended.

Tinuiti Caliber

Beyond skills and experience, this is what we look for in every Tinuitian - the qualities that help people grow here, and help our clients and company grow with them.

Greatness Attracts Greatness: Craft is never finished here. Sharpen your read on what drives performance across DSP, Search, and retail media platforms, and put new tools and AI to work in how you plan and optimize.

Clie