Commerce - Digital Manager

SmartRecruiters, Inc.; Philadelphia (Philadelphia County); On-site; USD 60,000 - 70,000; Full time

Job summary

The Digital Manager, Communications & Marketing, will report to the Digital Director and collaborate with Deputy Commerce Directors to advance Philadelphia's business outreach. You will execute social media, online and phila.gov content strategy for assigned units and help grow engagement with local businesses.

You will spearhead graphic design efforts, develop guides and presentations, and coordinate with teams to ensure content is multilingual, accessible, and aligned with Commerce priorities.

Qualifications

• Experience in digital communications and social media management.

Responsibilities

• Execute social media, online and phila.gov content strategy for assigned units.
• Spearhead graphic design strategies and the creation of documents for assigned units.
• Expand outreach, events and information accessibility for the business community.
• Prepare monthly performance reports for digital communications with the team.

Job description

• Compensation: USD 60,000 - USD 70,000 - yearly

Company Description

A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.

As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.

What we offer

• Impact- The work you do here matters to millions.
• Growth- Philadelphia is growing, why not grow with it?
• Diversity & Inclusion- Find a career in a place where everyone belongs.
• Benefits- We care about your well-being.

Agency Description

The Department of Commerce is the economic catalyst for the City of Philadelphia helping all businesses thrive. Commerce creates equitable wealth-building opportunities through strategic investments and ecosystem partnerships to grow quality jobs, build capacity in under-resourced communities, and make it easier to operate a successful business in Philadelphia.

Job Description

The Digital Manager, Communications & Marketing, will report to the Digital Director, Communications and Marketing, and will work closely with assigned Deputy Commerce Directors and their units.

The Digital Manager will be responsible for the following:

• Execute social media, online and phila.gov content strategy for assigned units
• Spearhead graphic design strategies and the creation of documents for assigned units
• Expand outreach, events, and information accessibility for the business community

Essential Functions

Execute social media, online and phila.gov content strategy for assigned units

• Collaborate with the communications team on a social media calendar that keeps all Commerce accounts active consistently while optimizing audience growth, reach, and engagement.
• Compose educational content for businesses while highlighting assigned units’ programs and citywide resources on phila.gov blog webpage and social media platforms.
• Monitor partner accounts and share relevant content to amplify resources for businesses.
• Collaborate with the communications team on creative strategies and campaigns to showcase the stories of diverse businesses and community-serving nonprofits through Commerce’s blog, social media channels and presentations, and other available channels.
• Update the Commerce public events calendar with business webinars and events as shared by partner organizations and Commerce staff within designated units.
• Maintain Commerce Flickr account with quality photos of Philadelphia businesses, commercial corridors and events as captured by Commerce staff and contracted photographers.
• Attend events to capture content such as reels and photos, as needed.
• Respond to business-related questions by businesses and residents on social media platforms.
• Track phila.gov assigned units webpages for recurring updates needed.
• Manage social media campaigns in partnership with the communications team.
• Plan with the communications team on multilingual, accessible, and plain language content strategy.
• Communicate timely information for the public and highlight new Commerce announcements.
• Prepare monthly performance reports for digital communications with communications team

Spearhead graphic design and the creation of documents for assigned units

• Support the collaborative development of documents and annual reports, including the creation of outlines, writing, editing, and proofreading in alignment with specific goals of assigned units
• Maintain assigned units’ presentations and pitch decks.
• Develop unit-based work plans to support relevant projects and events meeting the needs of businesses
• Create well-designed guides, brochures, flyers and infographics for businesses, as needed.
• Create online and printed visuals that are easy to understand for businesses and residents.
• Coordinate with Digital Director to ensure daily content, design and outreach strategy align with Commerce messaging and priorities to help businesses and residents thrive in Philadelphia
• Coordinate collaboratively with communications team

Expand outreach, events and information accessibility for the business community

• Collaborate with the communications team on the development of events (example: Small Business Summit and Expo) in support of Philadelphia’s businesses across