Collegiate Marketing Lead: Campus Activation & Strategy

Celsius; Boca Raton (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Disability coverage

Life insurance

PTO 10 days

11 company holidays

401(k) with company match

Identity theft & legal services

Job summary

Celsius Holdings, Inc. is seeking a Collegiate Marketing Lead to join our on-site team at the Boca Raton headquarters. You will drive campus-focused marketing strategies, recruit and manage Student Marketing Ambassadors, and coordinate program logistics across the region.

In this role, you’ll oversee campaigns, manage inventory and budgets, and develop experiential concepts for campus events. The ideal candidate combines field marketing passion with strong organizational and collaboration skills.

Qualifications

• Excellent communication and interpersonal skills.
• Passion for field marketing and the collegiate space.
• Experience in operations coordination or similar roles.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook).
• Strong organizational and multitasking abilities.
• Attention to detail and accuracy in data management.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of logistics and inventory management principles.

Responsibilities

• Take ownership of managing a designated geographic area, overseeing Student Marketing Ambassadors’ progress towards predefined objectives and performance benchmarks.
• Coordinate the recruitment, selection, and training of dynamic CELSIUS campus representatives.
• Provide comprehensive support for program logistics, including inventory management, financial administration such as invoice processing and budget monitoring, negotiating vendor contracts, and implementing efficient internal tracking systems.
• Maintain an in-depth understanding of the collegiate consumer landscape, actively engage with campus dynamics, staying on the pulse of emerging trends, and contributing valuable insights to inform marketing strategies.
• Generate innovative experiential concepts aligned with marketing goals and tailored to key collegiate cultural events, ensuring resonance with target audiences.
• Execute premium sampling initiatives effectively within the assigned territory, tracking key performance indicators to drive success.

Skills

Communication skills

Collegiate marketing

Operations coordination

MS Office

Organization

Attention to detail

Independent & collaborative

Logistics & inventory

Job description

Celsius Holdings, Inc. is seeking a Collegiate Marketing Lead to join our on-site team at the Boca Raton headquarters. You will drive campus-focused marketing strategies, recruit and manage Student Marketing Ambassadors, and coordinate program logistics across the region.

In this role, you’ll oversee campaigns, manage inventory and budgets, and develop experiential concepts for campus events. The ideal candidate combines field marketing passion with strong organizational and collaboration skills.