College Recruiter

San Mateo County Community College District; San Mateo (CA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid holidays

Vacation and sick leave

Medical plan premium support

Dental and vision premiums covered

Job summary

San Mateo County Community College District is seeking a College Recruiter to plan, implement, and evaluate student recruitment programs at Skyline College. You will analyze enrollment trends, coordinate outreach activities, and collaborate with staff, schools, and community partners to improve admissions and retention.

The role requires strong public speaking, written and oral communication, and the ability to manage multiple projects under deadline pressure.

Qualifications

• Bachelor's degree in marketing, communications, or closely related field.
• Demonstrated cultural competence and sensitivity to diverse student populations.
• Possession of a valid California Driver's License and ability to travel to off-site locations.

Responsibilities

• Exchanges information with management, staff, outside institutions, and community partners about outreach and enrollment services.
• Plans informational campaigns, publicity materials, and recruitment objectives with College staff.
• Makes presentations to groups about College and District programs and services.
• Drives to off-site locations for meetings, events, or research.
• Designs campus tours and coordinates recruitment activities.
• Researches enrollment and retention trends to inform outreach materials.

Skills

Research methodologies

Oral communication

Public speaking

Written communication

Education

Bachelor's degree in marketing, communications, or related field

Job description

General Description

This is professional work at the action level involved in planning, implementing, and evaluating a student recruitment program for a community college. Under direction, the position analyzes marketing, enrollment, and retention trends to strategically plan a variety of recruitment programs, services, and outreach activities related to enhancing college admissions, retention, and community partnerships. Public contact is extensive and includes staff, students, outside educational institutions, community organizations, businesses, and the general public for the purpose of exchanging enrollment services information. A high degree of independent judgment and creativity is required, within the scope of the classification, to develop original and collaborative plans for recruitment and related services, marketing campaigns, programs, and activities, and to establish and maintain effective working relationships. Consequences of errors in judgment could be costly in public relations and in employee time. A College Recruiter can direct the work of other staff and student assistants as assigned.

Campus: Skyline College

Duties And Responsibilities

• Exchanges information with management and other staff, outside educational institutions, community and business representatives, media representatives, and others regarding outreach, enrollment, retention, and related services
• Confers with College staff to strategically plan informational campaigns, publicity materials, outreach activities, and recruitment objectives
• Makes presentations to small and large groups to provide information about College and District programs, courses, student support services, activities, short- and long-range plans
• Meets with faculty and management staff to present and discuss recruitment and retention issues
• Drives a motor vehicle to off-site locations to attend meetings, special events, workshops, and other activities to obtain current information
• Designs, coordinates, and conducts campus tours for potential students
• Plans, develops, implements, and evaluates student recruitment programs, activities, and services, in conjunction with other staff, students, other educational institutions, and business/community representatives
• Research student enrollment and retention history and trends for use in developing correspondence, surveys, and other materials for outreach to potential and current students
• Organizes and conducts focus groups and other research group meetings of community and business representatives to survey, compile, and assess local input on college climate, potential student concerns and goals, courses offered, services provided, labor market resources, and other recruitment and retention issues
• Uses a variety of computer software to set up and maintain demographic, statistical, and other data related to student enrollment, retention, and follow-up
• Researches, compiles data for, formats, and prepares special and regular reports and presentations
• Selects, trains, and directs the work of student assistants in recruitment and outreach services
• Collaborates with enrollment services, instructional, and other college staff to develop recruitment and retention campaigns that target specific college courses, majors, and programs
• Meets with high school and other educational institution representatives to compile data related to potential student interests, scholastic goals, demographics, and other topics

Knowledge Of

Employment Standards (acquired through education, training, and/or experience)

• College, District, and feeder school goals and objectives relative to student enrollment and retention
• Community, current and potential student demographics, financial status, and other fundamental data used in planning recruitment and retention campaigns

Skill In

• Research methodologies, resources, data analysis and collection, and documentation
• Respectful, sensitive communication with people at all levels within organizations who are diverse in their academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds
• Oral communication, including public speaking
• Written communication
• Directing the work of others
• Using a variety of computer software for research, presentations, documentation, and to set up and maintain files, prepare correspondence, reports, and other written materials
• Program planning, implementation, and evaluation
• Working accurately under deadline pressure

Ability To

• Work effectively as part of a customer service team
• Direct the work of others

Job Requirements

• A combination of education and experience equivalent to possession of a Bachelor's degree in marketing, communications, or a closely related field
• Demonstrated cultural competence, sensitivity to, and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty, and staff
• Possession of a valid California Driver's License and the ability to drive to off-site locations

Additional Information

FLSA Status: Non-Exempt

Months Per Year: 12

Hours Per Week: 37.5

Physical/Other Requirements

This classification requires attention to detail; work under deadline pressure; data comparison and analysis; visual comparison and acuity; tact, sensitivity; flexibility and adaptability; public speaking; persuasive communication; negotiation; directing and coordinating the work of individuals and groups; driving a motor vehicle to off-site locations; prioritization and multi-tasking in order to perform the essential functions.

Benefits

Benefits include paid holidays, vacation and sick leave. The District pays all or a portion of monthly medical plan premiums (depending on the coverage) and pays all of the monthly dental and vision plan premiums for employees and eligible dependents. Additional paid benefits include life insurance, salary continuance insurance, and an Employee Assistance Program. Classified employees participate in the Public Employees' Retirement System, a defined-benefit retirement plan through the State of California. Optional tax-deferred 403(b) and 457 retirement plans are also available.

EEO Statement

San Mateo County Community College District is an Equal Opportunity, Title IX, and Section 504 employer. We prohibit discrimination and harassment based on race, color, ancestry, national origin, religion, age, sex, gender identity, sexual orientation, genetic information, marital status, veteran status, medical condition, physical or mental disability, or any other protected status under federal, state, or local law. We seek to employ individuals who reflect our community's diversity of cultures, languages, and abilities.

Our EEO Plan grounded in Title 5 regulations is developed and monitored by an EEO Advisory Committee, reviewed at least every three years, and supported by regular training for all members of selection and screening committees. We collect and analyze recruitment and retention data to measure progress and identify barriers.

Annual Security Report

San Mateo County Community College District's (SMCCCD) 2025 Annual Security Report (ASR), required by the Clery Act, includes statistics for the previous three years (2022-2024) concerning reported crimes that occurred on campus; in certain off-campus buildings owned or controlled by SMCCCD; and on public property within, or immediately adjacent to and accessible from SMCCCD. The 2025 Annual Security Report also outlines various campus safety and security policies concerning crime reporting, prevention and response to sexual and gender violence, alcohol and drug use, crime prevention, emergency response and evacuation procedures, and other matters.

The Annual Security Report also includes important tips to help every community member remain safe and avoid becoming a victim of crime. The 2025 Annual Security Report is now available on the Public Safety website. You can also obtain a copy of this report by contacting the Department of Public Safety at the District Office or any of the three Campuses [phone]. The report includes information about criminal activity on our campuses, emergency procedures, and resources.

Closes: 09/29/2026