Co-brand Senior Product Marketing Manager

U.S. Bank; Minneapolis (MN); On-site; USD 112,000 - 136,000; Full time

Benefits offered by this job

Healthcare

Life insurance

Disability insurance

Parental leave

401(k) retirement plan

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank is seeking a strategic, results-driven professional to lead partner-based co-branded credit card acquisitions and engagement. You will drive strategy and campaigns to attract applicants and convert them across partner channels.

The role requires deep experience in co-brand programs, funnel marketing, and data-driven optimization, with strong cross-functional collaboration to deliver measurable business results and compliant operations.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in payments and banking, including consumer and partner-facing roles.

Responsibilities

• Lead strategic planning and execution to grow acquisitions and portfolio engagement for assigned co-branded credit card program.
• Collaborate with partners to ensure seamless integration.
• Evaluate campaign performance and provide recommendations to optimize results, improve customer outcomes, and maximize return on investment.
• Ensure compliance with corporate policies and regulatory requirements.
• Influence cross-functional teams and stakeholders to align strategic goals and campaign execution.
• Build and maintain trust-based relationships across all levels of the organization and within the co-brand partner organization.
• Manage multiple projects simultaneously while meeting deadlines, budget requirements, and performance targets.

Skills

Strategic planning

Partnership management

Data-driven marketing

Influencer

Full funnel acquisition

Customer insights

Analytics

Communication

Cross-functional leadership

Education

Bachelor's degree or equivalent work experience

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

We are seeking a strategic and results-driven team member to execute on partner-based co-branded credit card acquisition and engagement for one of U.S. Bank’s strategic partnerships. The ideal candidate will bring expertise in co-brand credit card programs, strong partner management skills, and a passion for delivering best-in-class experiences.

This person will work with U.S. Bank colleagues, and the cobrand partner to deliver the strategy and roadmap to acquire and grow cardmembers profitably and at scale. They will identify, size, and prioritize new strategies, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion in partner channels.

They should have strong knowledge of entire funnel with proven success executing campaigns to drive members/prospects to conversion.

The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, creative, and media execution.

Key Responsibilities

• Lead strategic planning and execution to grow acquisitions and portfolio engagement for assigned co-branded credit card program
• Collaborate with partners to ensure seamless integration
• Evaluate campaign performance and provide recommendations to optimize results, improve customer outcomes, and maximize return on investment.
• Ensure compliance with corporate policies and regulatory requirements
• Influence cross-functional teams and stakeholders to align strategic goals and campaign execution
• Build and maintain trust-based relationships across all levels of the organization and within the co-brand partner organization
• Manage multiple projects simultaneously while meeting deadlines, budget requirements, and performance targets

Basic Qualifications

• Bachelor’s degree or equivalent work experience
• 5+ years of experience in payments and banking, including consumer and partner-facing roles

Preferred Skills/Experience

• Experience working in financial services, banking, or credit card issuer
• Demonstrated success developing and executing data-driven marketing programs that deliver measurable business results.
• Exceptional influencer with a track record of creating and executing strategies with and through internal and external stakeholders without direct authority
• Expertise in developing full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement
• Experience leveraging customer insights, analytics, and testing methodologies to optimize marketing performance.
• Excellent communication, analytical, and problem-solving skills
• Cobrand card partner relationship management
• Strong analytical skills, ability to understand and use data
• Cross-functional leadership and collaboration

Location expectations

This role requires working from a U.S. Bank location three (3) or more days per week. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,600.00 - 136,400.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.