Clinical Relations Advocate

wvumedicine; Church Hill (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

WMCH Weirton Medical Center is seeking a clinical liaison to strengthen referrals and admissions for hospice and home health services. You will work with hospitals, SNFs, and primary care to expand partnerships and ensure smooth patient transitions.

Role requires RN/PT/OT licensure as applicable, with at least two years in home health or related fields; five years in hospice/home health preferred. Strong communication and data-driven outreach skills are essential.

Qualifications

• Current RN license issued by the state or multi-state license via eNLC.
• Licensed Physical Therapist license in the service state or applicable compact.
• Licensed Occupational Therapist license in the service state or OT compact.
• Two years of clinical home health, hospice, palliative care, care transitions, rehab, or case management.
• Bachelor's in a related healthcare discipline; CHPN/ CCM certifications preferred.
• Five years of hospice or home health experience preferred.

Responsibilities

• Grow referral volume and admissions by building relationships with hospitals, SNFs, primary care, and community groups.
• Educate physicians, nurses, social workers, discharge planners, and care coordinators about hospice/home health services.
• Meet patients and families to explain services, answer questions, aid decision-making, and connect to intake.
• Respond to inquiries from referral partners and coordinate with intake and leadership for timely communication.
• Document outreach, patient interactions, partner communications, and referral outcomes in CRM/EMR; track trends.
• Plan and deliver educational programs (in-services, lunch-and-learns, presentations) for clinical/community audiences.
• Review performance metrics with leadership; use data to identify opportunities and guide territory growth.
• Ensure compliant, high-quality admissions by sharing information and escalating concerns to licensed clinicians when needed.
• Participate in team meetings, continuing education, QAPI activities, and agency initiatives.
• Represent the organization with professionalism, compassion, integrity, and service excellence; drive regional growth.
• Use data analytics to inform decisions, adjust territory plans, and support business development goals.

Skills

Communication

Independent work

Compassion

Public speaking

Data interpretation

Organizational skills

EMR/CRM proficiency

Professionalism

Education

Bachelor's degree in related healthcare discipline

CHPN

CCM

Tools

EMR

CRM

Referral-management systems

Job description

Minimum Qualifications

Education, certification, and/or licensure:

• Current Registered Nurse license issued by the state in which services will be provided or current multi-state Registered Nurse license through the enhanced Nurse Licensure Compact (eNLC).
• Licensed Physical Therapist issued by the state in which services will be provided or Physical Therapist compact license.
• Licensed Occupational Therapist issued by the state in which services will be provided or Occupational Therapist compact license.

Experience:

1. Two (2) years clinical experience in home health, hospice, palliative care, care transitions, rehabilitation, or hospital-based case management.

Preferred Qualifications

Education, certification, and/or licensure:

1. Bachelor of Science in a related healthcare discipline.
2. CHPN, CCM, or related certification.

Experience:

1. Five (5) years of experience in hospice or home health.

Core Duties and Responsibilities

1. Strengthen and grow referral volume and admissions across the assigned territory by building purposeful, strategic relationships with hospitals, SNFs, primary care practices, specialty groups, palliative care teams, and community organizations.
2. Serve as a trusted partner to physicians, nurses, social workers, discharge planners, and care coordinators by providing clear education on hospice and home health services, eligibility basics, benefits, and referral pathways.
3. Meet with patients and families in person or virtually explain services, answer questions, support decision-making, and connect them to the clinical intake team for timely screening.
4. Respond proactively to inquiries from referral partners, providers, patients, and families. Coordinate closely with the intake team and clinical leadership to ensure accurate and timely communication.
5. Document and track all outreach activity, patient interactions, partner communications, and referral outcomes using CRM or EMR systems. Monitor trends and maintain accurate, detailed records.
6. Plan and deliver educational programs such as in-services, lunch-and-learns, and presentations for clinical and community audiences.
7. Regularly review performance metrics with leadership and use data to identify opportunities, refine outreach strategies, and support focused territory growth plans.
8. Promote compliant, high-quality admissions by ensuring appropriate information sharing and escalating clinical or regulatory concerns to licensed clinicians when needed.
9. Participate actively in team meetings, continuing education, QAPI activities, community events, and agency initiatives to stay aligned with organizational priorities.
10. Represent the organization with professionalism, compassion, integrity, and a strong commitment to exceptional service while driving growth and strengthening our presence across the region.
11. Uses data analytics, referral trends, and competitive insights to inform decision-making, adjust territory plans, and support strategic business development goals for the service line.
12. Collaborates with leadership to develop and execute territory growth strategies aligned with organizational priorities, quality goals, and market needs.
13. Manages the strategic development of the assigned territory, including ownership of outreach planning, partner engagement strategies, and business development activities.
14. Serves as a key resource to leaders and interdisciplinary teams by providing insight into referral patterns, partner needs, barriers, and market dynamics.
15. Exercises independent judgment in prioritizing outreach activities, managing partner relationships, and adjusting strategies based on real-time trends and opportunities.
16. Identifies and resolves barriers with referral partners and exercises discretion in determining appropriate next steps, escalating complex issues to leadership as needed.
17. Serves as the primary point of contact for all relationship development within the assigned territory and is empowered to make decisions that support growth, service excellence, and access to care.
18. Contributes to service line planning by sharing territory insights, emerging trends, and recommendations for strengthening referral pathways and community partnerships.
19. Clinical team members will take verbal orders, which allows the response to be more efficient in hospital and SNF settings. Because of this, we are more inclined to place a licensed clinician in environments where real-time clinical decision making, verbal orders, and rapid coordination are needed to support smoother transitions and faster admissions.
20. Review clinical documentation (diagnoses, functional status, labs, recent hospitalizations, therapy notes, symptom burden, etc.) to assist with determining eligibility for hospice or home health services.
21. Conduct clinical pre-screens to identify urgent needs, risk factors, safety concerns in the home setting, and barriers to care.
22. Provide clinical education to referral partners on symptom management, disease progression, levels of care, and criteria for hospice, home health, or palliative services.
23. Support the intake team in interpreting clinical notes and determining the urgency of first visits.
24. Assist in identifying patients who may benefit from higher levels of intervention, advanced care planning, or additional supportive services.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills and Abilities

1. Excellent communication and relationship-building skills.
2. Ability to work independently, manage priorities, and navigate across multiple sites.
3. Compassionate approach to supporting patients and families through care decisions.
4. Confidence presenting to groups and conducting education sessions.
5. Ability to interpret data, understand trends, and adjust outreach efforts accordingly.
6. Strong organizational skills and attention to detail.
7. Proficiency with EMR, CRM, or referral-management systems.
8. Professionalism, confidentiality, and commitment to high-quality care.

Additional Job Description

Scheduled Weekly Hours: 40

Shift:

Exempt/Non-Exempt: United States of America (Exempt)

Company: WMCH Weirton Medical Center

Cost Center: 394 WMCH Home Health Weirton

Address: 601 Colliers Way Weirton West Virginia

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.