Clinical Liaison/Business Development Specialist - BDS, SNF

Cantex Continuing Care Network; Dallas (TX); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive Wages

401k with match

Medical, Dental, Vision & Supplemental

Vacation, Sick, Personal Holiday & Pay

Short-Term Disability

Life Insurance

Tuition & CEU Reimbursement

Rewards & Recognition Program

Job summary

Cantex Continuing Care Network is seeking a Clinical Liaison/BDS in Dallas, TX to generate and manage referral leads from hospitals and healthcare networks, ensuring smooth discharge and transition into CSC communities.

The role focuses on developing strong relationships with physicians, discharge planners, case managers, and referral sources, driving admissions, census growth, and market presence through strategic business development initiatives.

Qualifications

• Two+ years in healthcare sales, marketing, admissions, or referral development.
• Strong clinical assessment skills.
• Knowledge of long-term care, SNF, post-acute care, and referral sources.

Responsibilities

• Meet or exceed census, admissions, and referral goals.
• Conduct five sales calls weekly with new referral sources.
• Perform hospital rounds to identify potential post-acute patients.
• Coordinate admissions and discharges to ensure smooth transitions.
• Develop and maintain relationships with referral hospital personnel.
• Represent organization at hospital meetings and industry events.

Skills

Communication

Relationship-building

Networking

Organizational skills

Sales experience

Education

Texas RN license or LVN license

Tools

Microsoft Office

CRM software

Job description

Overview

The Clinical Liaison/BDS is responsible for generating, developing, and managing referral leads within primary referral hospitals and healthcare networks as determined by corporate market strategy. This position ensures a smooth discharge and care transition process for patients and residents moving from hospitals, acute care facilities, and healthcare providers into a CSC community. The Business Development Specialist develops and maintains strong relationships with referral sources, case managers, discharge planners, physicians, hospital personnel, and healthcare partners while identifying opportunities to increase market presence, drive admissions, improve census growth, and support strategic business development initiatives.

Responsibilities

• Meet or exceed quality mix, admissions, referral development, and census growth goals for assigned communities.
• Schedule and execute a minimum of five sales calls per week with new referral sources and targeted healthcare partners.
• Conduct daily rounds in assigned hospitals and healthcare facilities to identify patients and residents who may benefit from post-acute care, skilled nursing, rehabilitation, or long-term care services.
• Perform clinical assessments of prospective patients and residents to evaluate care needs and admission appropriateness prior to admission.
• Utilize the Automatic Admission Process for generation of new admissions into communities.
• Communicate all necessary referral, discharge, and admission information to the Community Relations Coordinator and coordinate admissions to ensure smooth care transitions.
• Obtain accurate clinical and discharge planning information from physicians, patients, residents, families, case managers, social workers, and referral sources and communicate information to the interdisciplinary team.
• Support efficient hospital-to-SNF, post-acute, and long-term care transitions through effective coordination and communication.
• Update the Business Development Log daily to reflect referral activity, sales calls, admissions efforts, and relationship development activities.
• Prepare the Business Development Specialist Summary Log weekly for submission.
• Facilitate strategic physician relationships and assist in the development of physician advisory boards.
• Develop and maintain strong relationships with referral hospital personnel, discharge planners, physicians, nurse case managers, social workers, care coordinators, and healthcare decision-makers.
• Identify new referral opportunities and implement market growth strategies designed to increase admissions and community visibility.
• Represent the organization professionally at hospital meetings, physician offices, healthcare networking events, and industry functions.
• Promote organizational services, clinical capabilities, specialty programs, and care outcomes to referral sources and healthcare partners.
• Monitor referral activity and market trends to identify opportunities for business growth and market expansion.
• Responsible for assuring patient/resident safety.

#HP

Qualifications

• Current and valid Texas RN or LVN license preferred.
• Minimum of two years of healthcare sales, healthcare marketing, business development, admissions, or referral development experience required.
• Strong clinical assessment skills.
• Thorough understanding of the long-term care market, skilled nursing services, post-acute care services, rehabilitation services, and referral sources including acute care markets.
• Proven history of achieving or exceeding established census, admissions, referral, or occupancy goals.
• Experience working with insurance companies, private case management companies, HMOs, managed care organizations, or healthcare payors preferred.
• Excellent communication, relationship-building, presentation, organizational, and networking skills.
• Working knowledge of Microsoft Office applications and customer relationship management practices.
• Ability to travel using various forms of transportation.
• Ability to read, write, and speak the English language.

Benefits/EEO

What We Offer You

• Competitive Wages
• 401k with match
• Medical, Dental, Vision & Supplemental Insurance
• Vacation, Sick, Personal Holiday & Paid Holidays
• Short-Term Disability
• Life Insurance
• Tuition & CEU Reimbursement
• Rewards & Recognition Program

EEOC

We are an Equal Opportunity Employer. We offer an excellent benefit plan to include 401(k) with match, CEU reimbursement, vacation, sick time, holidays, medical, dental, and supplemental insurance plans, as well as a highly competitive compensation package.