Client Strategy Senior Director
PMG
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Benefits offered by this job
Job summary
PMG in Boston seeks a Client Strategy Senior Director to shape and execute strategic media programs for a diverse client portfolio, leading a team of leads and supervisors. You will partner with senior clients and cross-functional teams to translate business goals into measurable media strategies, guiding planning, analytics, and technology to drive growth.
This role emphasizes executive-level collaboration, continual innovation, and a focus on delivering measurable outcomes across multiple
Qualifications
- 10+ years in digital marketing.
- 5+ years of people management experience.
- A collaborative approach to aligning cross-functional teams.
- A growing foundation in consulting.
- A strong understanding of digital marketing and insights management.
- A well-rounded knowledge of marketing digital buying environments and multi-channel marketing.
- Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
- A passion for client service and coaching.
- High emotional intelligence and interpersonal skills to build trust, inspire collaboration, and cultivate strong relationships with clients and colleagues.
- Excellent organizational skills and experience with structured project management approaches, such as the waterfall model.
- A curious and analytical mindset, with the ability to translate data insights into actionable strategies that meet client objectives.
- A commitment to curiosity and adaptability as a continual learner.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
Responsibilities
- Set long-term strategic vision across a portfolio of customers, aligning PMG's capabilities and integrated media strategies with customer growth goals and market conditions.
- Serve as an executive advisor to senior stakeholders, translating insights into opportunities.
- Own strategic planning across the portfolio, ensuring integrated, measurable solutions and cross-channel thinking.
- Guide cross-functional leadership across media, creative, analytics, strategy, and technology.
- Lead development of enterprise-level measurement frameworks including MMM and attribution.
- Champion AI, automation, and emerging tech across customer strategy and media planning.
- Shape partnerships with media and technology platforms to unlock new capabilities.
- Develop senior leaders and cross-functional talent within teams.
- Translate insights and trends into proactive recommendations that guide growth opportunities.
- Oversee portfolio-level financial performance and investments in collaboration with Finance.
Skills
Education
Tools
Job description
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.
As our Client Strategy Senior Director, you’ll play a central role in shaping and executing impactful strategies for a diverse portfolio of clients while leading an inclusive, dynamic team of leads and supervisors. In this role, you’ll serve as a trusted strategic partner to clients, designing comprehensive media strategies that align with their business objectives and fostering a collaborative environment for professional growth within your team. With a deep understanding of client goals and a commitment to continuous improvement, you’ll build and nurture strong relationships with senior and executive stakeholders to drive effective collaboration, remove barriers to success, and support lasting partnerships. You’ll also oversee high-level communications and strategic planning efforts, ensuring that all initiatives align with and exceed performance goals.
- Set the long-term strategic vision across a portfolio of customers, aligning PMG's capabilities and integrated media strategies with customer growth goals, brand priorities, transformation needs, and evolving market conditions.
- Serve as a trusted executive advisor to senior and C-suite customer stakeholders, translating business challenges, market trends, customer data, and strategic insights into actionable media and business opportunities.
- Own and elevate the strategic planning process across the portfolio, ensuring teams develop integrated, full-funnel, insight-driven, and measurable solutions while encouraging channel-agnostic, idea-led thinking.
- Guide cross-functional leadership across media, creative, analytics, strategy, and technology, creating strategic clarity, challenging teams to raise the quality of their thinking, and ensuring end-to-end accountability from strategy through execution and measurement.
- Lead the development of enterprise-level measurement frameworks and learning agendas, incorporating advanced analytics such as MMM, incrementality, and attribution to connect marketing performance with business outcomes and inform future investment decisions.
- Guide teams in leveraging advanced planning capabilities—including scenario planning, forecasting models, audience segmentation, data-driven planning tools, and third-party technologies to improve the precision and sophistication of customer strategies.
- Champion the adoption and application of AI, automation, and emerging technologies across customer strategy and media planning, using these capabilities to improve efficiency, deepen strategic thinking, elevate work quality, and enable faster, more informed decision-making.
- Lead portfolio-wide innovation by identifying, piloting, and scaling emerging platforms, AI capabilities, technologies, and new partnership models that create measurable customer impact.
- Translate customer insights, market intelligence, performance data, and emerging trends into proactive executive recommendations that shape customer priorities, influence decision-making, and identify future growth opportunities.
- Own portfolio-level financial performance and investment planning, including forecasting, profitability, revenue growth, resourcing, and media investment strategy in partnership with Customer Ops, Finance, and cross-functional leadership.
- Identify and operationalize whitespace and growth opportunities across new audiences, channels, services, platforms, markets, and commercial models, expanding PMG’s role from executional partner to indispensable strategic business advisor.
- Champion operational excellence across customer engagements by establishing scalable structures, consistent workflows, clear accountability, and rigorous standards for strategic and media deliverables.
- Shape strategic partnerships with media and technology platforms to unlock new capabilities, data, innovation, and customer growth opportunities.
- Develop senior leaders and cross-functional talent, designing effective team structures, strengthening strategic capabilities, and building leadership pipelines that support future customer and organizational growth.
- Lead through complex, high-stakes customer and organizational challenges with sound judgment and composure, aligning executive stakeholders while protecting relationships, delivery quality, and business outcomes.
- Partner with PMG executive leadership on business development, capability development, organizational growth, thought leadership, and strategic initiatives that extend beyond individual customer engagements.
- Model a culture of innovation, continuous learning, customer focus, and operational excellence, demonstrating PMG leadership expectations and values at scale.
- 10+ years in digital marketing, with a bachelor’s degree or equivalent experience.
- 5+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
- A collaborative approach to aligning cross-functional teams and driving impactful strategies.
- A growing foundation in consulting, enabling you to contribute thoughtful insights and solutions that support client needs.
- A strong understanding of digital marketing and insights management, allowing you to create data-informed strategies that drive results.
- A well-rounded knowledge of marketing digital buying environments and multi-channel marketing to craft impactful, integrated media strategies.
- Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
- A passion for client service and coaching, fostering meaningful relationships and helping your team thrive.
- High emotional intelligence and interpersonal skills to build trust, inspire collaboration, and cultivate strong relationships with clients and colleagues.
- Excellent organizational skills and experience with structured project management approaches, such as the waterfall model, to keep workflows efficient and organized.
- A curious and analytical mindset, with the ability to translate data insights into actionable strategies that meet client objectives.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
Your impact should be part of your reward. This role is eligible for PMG's annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.
Take the time you need to recharge, connect with loved ones, and enjoy life outside work.
Receive paid parental leave during life's important family moments.
Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
Access fertility and family-building benefits for eligible employees and their spouses or partners.
Choose from medical, dental, and vision coverage designed to support you and your family.
Access optional coverage for the four-legged members of your family.
Receive company-funded support for eligible health and well‑being expenses.
Access support for your commute where available.
Receive eight paid hours each year to give back to your community.
Access enterprise AI tools and ongoing
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