Client Marketing CW

TIAA; New York (NY); Hybrid; USD 54,000 - 73,000; Full time

Job summary

TIAA is seeking a Non-Employee Contingent Worker in Client Marketing to support strategic initiatives with Marketing and Distribution teams, focusing on acquiring, developing and retaining clients through lifecycle marketing campaigns. The role sits onsite with possible hybrid work at listed locations; 11-month engagement starting Sep 21, 2026, ending Sep 20, 2027, with travel No.

You will collaborate cross-functionally to execute campaigns, map journeys, and measure KPIs to deliver high-quality

Qualifications

• 3+ years of experience in marketing (client marketing preferred).
• Experience delivering lifecycle marketing campaigns.
• Knowledge of digital channels (email, website, search).

Responsibilities

• Execute Go-To-Market plan deliverables and coordinate timelines.
• Collaborate with sales and business partners.
• Map customer journeys and identify gaps and opportunities.
• Support campaign execution with marketing team members.
• Track KPIs aligned with business goals.
• Provide tactical marketing support across channels.

Skills

Lifecycle marketing

Digital marketing

Campaign execution

Stakeholder collaboration

Education

University degree preferred

Job description

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 11 months. This term could be extended based on company business needs.

Client Marketing

This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high‑quality leads to the sales organization.

Key Responsibilities And Duties

• Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand‑off between teams for execution.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Assists with campaign execution in partnership with functional marketing team members.
• Understands departmental measurements and KPIs based on overall business goals.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

7IC

Career Level

• Responsible for working on lifecycle marketing campaigns
• Digital marketing generalist; need understanding of digital channels (email, website, search)

Start Date: 21-Sep-2026

End Date: 20-Sep-2027

Travel Required: No

Anticipated Posting End Date

2026-08-31

Base Pay Range

$38.94/hr - $52.88/hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

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TIAA maintains a drug‑free and smoke‑free workplace.

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• Responsible for working on lifecycle marketing campaigns
• Digital marketing generalist; need understanding of digital channels (email, website, search)