Client Acquisition Strategist

UMPQUA CREATIVE SERVICES CORPORATION; Roseburg (OR); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision, and Rx coverage

Generous Paid Time Off

401k with employer match

Fuel discounts

Direct Pay (Payday Advance)

Job summary

A creative agency located in Roseburg, Oregon is seeking a Client Acquisition Strategist to drive new business growth. This role demands a versatile strategist capable of client-facing sales and presenting the company's unique value proposition to prospective clients. The ideal candidate will have over 5 years of experience in marketing and business development within a creative setting. A solid understanding of branding, strategic storytelling, and collaborative teamwork will be essential. The position offers a competitive salary and comprehensive benefits package.

Qualifications

• 5+ years of experience in marketing strategy or client acquisition.
• Proven history of driving new business in a consultancy or agency context.
• Ability to communicate complex strategies clearly and compellingly.

Responsibilities

• Drive new business through strategic outreach and relationship-building.
• Articulate the company's unique value proposition in client meetings.
• Collaborate with creative teams to ensure alignment with brand messaging.
• Track key acquisition metrics to optimize growth strategies.

Skills

Client acquisition

Strategic planning

Interpersonal skills

Storytelling

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, Business, or Design

Tools

Adobe Creative Suite

Job description

The Client Acquisition Strategist is responsible for driving new business growth by combining strategic marketing expertise with client-facing sales and business development efforts. This role is ideal for a versatile, senior-level strategist who thrives in a creative agency environment and wears multiple hats—serving as a strategist, advisor, and trusted voice in client acquisition.

Client Acquisition Strategist plays a pivotal role in articulating Anvil Northwest’s value proposition, presenting strategic vision to prospective clients, and positioning the company as a long-term creative partner. By leveraging thought leadership, market insight, and strategic storytelling, this role helps attract, secure, and grow high-value client relationships.

Client Acquisition & New Business Development

• Drive new business opportunities through strategic outreach, networking, and relationship-building.
• Work directly with prospective clients to understand their business challenges and position Anvil Northwest services as strategic solutions.
• Support proposal development, pitches, and presentations that communicate both creative excellence and business impact.
• Partner with leadership to identify target markets, priority industries, and growth opportunities.

Strategic Leadership & Value Proposition

• Articulate the company’s unique value proposition clearly and persuasively in client meetings and sales conversations.
• Serve as a subject matter expert who can present the business case, long-term vision, and strategic thinking behind creative solutions.
• Elevate sales conversations beyond traditional pitches by leading with insight, strategy, and outcomes.

Thought Leadership & Strategy as a Sales Tool

• Develop and present strategic materials—such as workshops, discovery sessions, white papers, and strategic frameworks—that demonstrate the agency’s capabilities.
• Use early-stage strategy work as a tool to build trust, establish credibility, and secure long-term client partnerships.
• Represent Anvil Northwest at industry events, presentations, and client meetings as a strategic authority.

Campaign Strategy & Brand Positioning

• Collaborate with the marketing and creative teams to ensure acquisition efforts align with brand positioning and messaging.
• Ensure consistency of brand voice and strategic narrative across all client-facing materials.
• Monitor market trends, competitor activity, and client needs to refine acquisition strategies.

Collaboration with Internal Teams

• Work closely with the VP of Marketing & Branding, creative director, designers, and project manager to align new business efforts with internal capabilities.
• Translating clients’ needs into strategic direction for internal teams during early project phases.
• Support smooth handoff from sales to delivery by providing strategic context and vision.

Performance Tracking & Growth Optimization

• Track and report on key acquisition metrics such as lead quality, conversion rates, and pipeline growth.
• Evaluate the effectiveness of acquisition strategies and refine approaches to maximize long-term value.

The Benefits:

We offer a competitive salary and a benefits package designed to support you both at work and at home, including:

• Comprehensive medical, dental, vision, and Rx coverage
• Generous Paid Time Off to recharge and enjoy life
• 401k with up to a 3.5% employer match to secure your future
• 20¢ per gallon fuel discounts to keep you moving
• Direct Pay (Payday Advance)

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field preferred.
• Minimum of 5+ years of experience in marketing strategy, client acquisition, business development, or agency leadership.
• Proven experience driving new business in a creative agency, consultancy, or professional services environment.
• Strong ability to communicate complex strategies in a clear, compelling, and client-friendly manner.
• Demonstrated success, presenting strategy as a value-driven sales tool.
• Excellent presentation, storytelling, and interpersonal skills.
• Strong analytical and strategic thinking abilities.
• Ability to operate in a fast-paced, entrepreneurial environment and wear multiple hats.
• Experience collaborating with cross-functional creative and leadership teams.
• Familiarity with design, branding, and creative processes; knowledge of Adobe Creative Suite is a plus.