Chief Marketing Strategist - Firearms Manufacturing

The Agency Recruiting; Sioux Falls (SD); On-site; USD 120,000 - 180,000; Full time

Job summary

The Agency Recruiting represents a leading firearms and precision engineering manufacturer seeking a Director of Marketing to guide a 10-person team. You will develop and execute integrated marketing strategies for brand growth, customer engagement, and market expansion while ensuring ATF and ITAR compliance.

You will partner with sales, product, and executive leadership to measure ROI, optimize campaigns, and build strategic partnerships at trade shows like SHOT Show.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years in marketing leadership, 5+ years in firearms/manufacturing/defense.
• Proficiency with marketing automation, analytics, and CRM tools.
• Deep understanding of firearms regulations (ATF/ITAR) and B2B marketing.

Responsibilities

• Oversee marketing strategy, budgeting, and campaign execution across channels.
• Lead a 10-person team, coordinating digital, content, and product-launch efforts.
• Align marketing with sales and executive goals, tracking ROI via KPIs.
• Develop partnerships with media, influencers, and trade events (e.g., SHOT Show).
• Ensure compliance with ATF regulations and industry standards in all activities.

Skills

Leadership

Stakeholder management

Public relations

Marketing automation

Analytics

CRM

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

HubSpot

Marketo

Google Analytics

Tableau

Salesforce

Job description

The Agency Recruiting represents a leading firearms and precision engineering manufacturer seeking a Director of Marketing to guide a 10-person team. You will develop and execute integrated marketing strategies for brand growth, customer engagement, and market expansion while ensuring ATF and ITAR compliance.

You will partner with sales, product, and executive leadership to measure ROI, optimize campaigns, and build strategic partnerships at trade shows like SHOT Show.