Chief Marketing Officer (CMO)

GoWest Credit Union Association; Cheyenne (WY); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Dynamic work environment

Competitive pay & benefits

Growth opportunities

Culture of innovation

Community impact

Job summary

Meridian Trust Federal Credit Union is seeking a Chief Marketing Officer to lead marketing, branding, and member experience with creativity and strategy.

The CMO will drive campaigns, website initiatives, and media communications, ensuring ROI and organizational value. The role emphasizes leadership, data‑driven decision making, and collaboration across departments.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field required; master’s degree preferred.
• Proven experience leading marketing promotions, campaigns, websites, and media communications with strong ROI.

Responsibilities

• Lead development and execution of a dynamic marketing and branding program.
• Shape how the brand appears and champion thoughtful design and user experience.
• Turn smart strategies into tangible organizational wins.
• Guide projects from concept to completion.
• Grow positive brand awareness and service value across communities served.

Skills

Leadership

Data‑driven decisions

Marketing strategy

ROI‑driven campaigns

Cross‑functional collaboration

Project management

Education

Bachelor’s degree in Marketing/Business/Communications

Master’s degree preferred

Tools

Website design software

Marketing analytics tools

CRM systems

Job description

Meridian Trust Federal Credit Union

Chief Marketing Officer (CMO)

Location: Cheyenne, WY and Wellington, CO (onsite split)

Salary Range: $140,000 - $170,000

Closing Date: 9/1/2026

Job Overview

At Meridian Trust, we believe in helping our members—and our employees—Pursue Their Possibility. We’re a team driven by curiosity, optimism, and a commitment to making a difference. The CMO will lead our marketing, branding, and member experience efforts with creativity, strategy, and heart.

Benefits

• A dynamic and supportive work environment
• Competitive pay and comprehensive benefits, including medical, dental, vision, 401k with employer match, employer-paid life insurance, paid holidays and paid time off, and flexible spending accounts.
• Opportunities for growth and career development
• A culture that values innovation, teamwork, and service
• The chance to make a real impact in the communities we serve

Responsibilities

• Lead the development and execution of a dynamic marketing and branding program.
• Help shape how our brand shows up in the world and champion thoughtful design and user experience.
• Turn smart strategies into real organizational wins.
• Guide exciting projects from spark to success.
• Help grow positive brand awareness and service value across the communities we proudly serve.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; master’s degree preferred.
• Proven experience leading marketing promotions, campaigns, websites, and media communications that deliver strong ROI and organizational value.
• Successful background in project management, process improvement, and new product or service implementation.
• Ability to analyze data, evaluate results, and identify meaningful improvements in service, product development, member experience, or organizational culture.
• Strong leadership skills with the ability to motivate employees, coach and develop team members, resolve challenges, and build a positive team environment.
• Excellent time management and organizational skills, with the ability to manage multiple priorities, projects, and moving pieces at once.
• Demonstrated ability to work successfully with project teams, staff, vendors, members, and cross‑functional partners across departments and branches.
• Experience actively coaching and developing a team while fostering strong business relationships and a passion for quality improvement.
• Understanding of website design and development, digital marketing best practices, and campaign performance analysis.
• You are a creative strategist who can turn big ideas into meaningful impact.
• You are a data-informed decision maker who uses insights to guide strategy and measure success.
• You are a collaborative partner who builds strong relationships across teams, leadership, vendors, and the community.
• You are a business-minded marketer who understands growth, service value, and organizational goals.
• You are