Chief Marketing Officer

ASAPP; New York (NY); Hybrid; USD 400,000 - 450,000; Full time

Benefits offered by this job

Stock options

Medical insurance

Vision & dental

401k matching

Wellness stipend

Phone reimbursement

Mental well-being

Learning stipend

Parental leave

PTO + sick leave

Job summary

ASAPP is seeking a growth-oriented Chief Marketing Officer to own the end-to-end GTM engine, demand generation, brand positioning, and pipeline creation for an AI-native CX platform.

You will bridge storytelling with commercial discipline, leverage AI tools, and scale a world-class marketing org while reporting to the Chief Revenue Officer and collaborating with the GTM leadership team.

Qualifications

• 8–15+ years of total marketing leadership.
• 5+ years scaling an enterprise or mid-market B2B SaaS business.
• Experience partnering with Enterprise Sales and ABM models.
• Hands-on experience with AI-native marketing technologies.
• Strong expertise in full-funnel analytics and ROI attribution.

Responsibilities

• Lead demand generation and top-of-funnel growth initiatives.
• Establish category leadership and differentiated messaging.
• Architect multi-channel campaigns and compelling customer stories.
• Scale a fast, high-performing marketing organization.

Skills

Leadership

Enterprise SaaS

ABM alignment

Analytics

AI-native marketing

ROI attribution

Job description

At ASAPP, our mission is simple: deliver the best AI-powered customer experience—faster than anyone else. To achieve that, we’re guided by principles that shape how we think, build, and execute. We value customer obsession, purposeful speed, ownership, and a relentless focus on outcomes. We work in tight, skilled teams, prioritize clarity over complexity, and continuously evolve through curiosity, data, and craftsmanship. We’re seeking problem solvers who thrive in fast-paced environments, love collaborating with great talent, and approach every day like it’s Day 1.

We’re a globally diverse team with hubs in New York City, Mountain View, Latin America, and India—embracing both hybrid and remote work to bring the best minds together, wherever they are. If you’re driven by continuous learning, rapid pivots, and the challenges of building in a high-growth startup, we’d love to talk. This is more than a job—it’s a journey.

We are looking for a relentless, growth-obsessed Chief Marketing Officer to own our end-to-end go-to-market engine, aggressive demand generation, brand positioning, and pipeline creation. In this role, you will turn our AI-native platform into a recognized category leader, maximize top-of-funnel reach, and directly fuel enterprise sales pipeline.

You will bridge sharp, creative storytelling with commercial discipline, leveraging modern AI-native marketing tools and strategies to build, scale, and optimize a world-class marketing organization.

This role reports directly to the Chief Revenue Officer and will work closely with the broader GTM leadership team.

What you'll do

• Demand Generation & Top-of-Funnel Growth
  • Inbound Engine : Own full-funnel customer acquisition, designing and executing aggressive demand generation campaigns to fill the top of the funnel and establish a predictable pipeline.
  • Account-Based Marketing : Partner seamlessly with ABM and Enterprise Sales teams to penetrate, engage, and unblock high-value strategic target accounts.
  • Commercial Discipline : Implement robust pipeline tracking, multi-touch attribution, conversion optimization, and ROI reporting from initial awareness to closed-won deals.
• Category Positioning & Share of Voice
  • Category Leadership : Establish our brand as the undisputed category leader in AI-native Customer Experience (CX) and agentic platforms.
  • Market Differentiation : Develop sharp, highly differentiated competitive messaging that clearly articulates our technical and business value over legacy incumbents.
  • Share of Voice : Lead high-impact content, PR, analyst relations, and executive thought-leadership initiatives to aggressively expand our share of voice.
• Campaign Execution & Strategic Storytelling
  • Multi-Channel Campaigns : Architect multi-channel campaigns (webinars, flagship events, digital, case studies, video) that tell compelling customer-centric value stories.
  • Cross-Functional Alignment : Align Product Marketing, Brand, and Creative strategies across key customer segments and enterprise verticals.
• Leadership & Operational Speed
  • Team Scaling : Build, mentor, and scale a high-performing marketing organization spanning Demand Gen, Product Marketing, Brand, and ABM.
  • AI-Native Operations : Foster a high-velocity culture that actively integrates AI-native marketing tools and automation to drive efficiency and campaign agility.

What you'll need

• Leadership Experience: 8–15+ years of total marketing leadership, with at least 5 years scaling an enterprise or mid-market B2B SaaS business.
• Proven Track Record: Demonstrated success in accelerating top-of-funnel acquisition, building predictable sales pipeline, and driving revenue growth.
• GTM & Sales Alignment: Deep experience partnering directly with Enterprise Sales and ABM models to penetrate high-priority target accounts.
• AI & Tech Domain: Hands-on experience or deep familiarity marketing AI-native, agentic, or emerging enterprise SaaS technologies.
• Metrics & Analytics: Expertise in full-funnel analytics, CAC, pipeline contribution, conversion metrics, and marketing ROI attribution.

Benefits

• Competitive compensation with stock options
• Comprehensive medical, vision, and dental insurance
• 401k matching
• Fitness and wellness stipend
• Mobile phone reimbursement
• Mental well-being benefits
• Professional learning and development stipend
• Parental leave, including adoptive and foster parents
• 3 weeks paid time off (increases with tenure) and unlimited sick leave

$400,000 - $450,000 a year

Compensation is a combination of salary and performance bonus

Separately, you will also receive an equity grant

ASAPP is the agentic Customer Experience Platform (CXP) purpose-built for enterprise customer service. CXP orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues faster and more accurately across voice and digital channels.

ASAPP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

If you have a disability and need assistance with our employment application process, please email us at [email protected] to obtain assistance.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.