Chief Marketing & Communications Officer (Hybrid)

Cfp Bd Of Standard Ctr For Financial Planning; Washington (District of Columbia); Hybrid; USD 225.000 - 245.000; Vollzeit

Benefits dieser Stelle

Hybrid schedule

Incentive compensation

Zusammenfassung

CFP Board in Washington, D.C. is seeking a Managing Director of Marketing & Communications to lead brand strategy, marketing and digital experiences.

The role partners across the organization to enhance visibility, awareness and engagement with key audiences through data-driven campaigns and compelling storytelling. The position oversees external and internal communications, media relations, budget management and agency partnerships, with a focus on delivering measurable results and aligning

Qualifikationen

• Bachelor’s degree in marketing, communications or related disciplines; advanced degree preferred
• Minimum 15 years’ progressive experience in marketing, public relations and/or communications, including significant leadership experience
• Demonstrated experience in developing and implementing comprehensive brand strategy for communications, media relations, marketing, and websites
• Proven ability to manage, inspire and grow diverse teams while fostering a collaborative culture
• Deep skills in marketing campaign development, execution and leveraging data and analytics to improve results and increase ROI
• Successful track record in developing and implementing an effective communications strategy, including media relations, crisis communications, social media, and digital strategy
• Exemplary verbal, presentation, and written communication skills with cross-functional impact
• Excellent implementation skills with goal setting, prioritization and multi initiative management

Aufgaben

• Develop and implement a research-driven, evidence-based brand strategy
• Lead marketing campaigns and content creation with in-house and partner teams
• Oversee CRM strategies including segmentation and analytics
• Direct digital experiences and optimize user experience for CFP Board sites
• Lead public awareness campaigns with measured ROI
• Provide strategic communications counsel to executive leadership

Kenntnisse

Brand strategy

Marketing leadership

Campaign development

Data analytics

Budget management

Media relations

Crisis communications

Digital strategy

Ausbildung

Bachelor’s degree in marketing, communications or related disciplines

Advanced degree preferred

Tools

CRM systems

Jobbeschreibung

CFP Board in Washington, D.C. is seeking a Managing Director of Marketing & Communications to lead brand strategy, marketing and digital experiences.

The role partners across the organization to enhance visibility, awareness and engagement with key audiences through data-driven campaigns and compelling storytelling. The position oversees external and internal communications, media relations, budget management and agency partnerships, with a focus on delivering measurable results and aligning