Chief Marketing and Communications Officer

Valdosta State University; Valdosta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

Valdosta State University seeks a visionary Chief Marketing and Communications Officer (CMCO) to lead the institution's integrated marketing and communications strategy. Reporting to the President, the CMCO will shape how VSU tells its story, strengthen its reputation, engage communities, and support enrollment and advancement priorities.

This role requires turning insight into action, building strong teams, and guiding high-profile communications, digital experiences, creative services, media

Qualifications

• Master's degree in a specified field.
• Ten years of work experience in a related field, at least seven in supervisory roles.

Responsibilities

• Lead the University's integrated marketing and communications strategy.
• Shape how VSU tells its story, strengthens its reputation, engages its communities, and supports enrollment and advancement priorities.
• Guide high-profile communications, digital experiences, creative services, media relations, and measurable campaigns.

Skills

Leadership

Administration

Subject-matter expert

Department representative

Budget management

Compliance

Policy and Procedure

Education

Master's degree in a specified field

Job description

Valdosta State University seeks a visionary and collaborative Chief Marketing and Communications Officer (CMCO) to lead the University's integrated marketing and communications strategy. Reporting to the President and serving as a senior institutional leader, the CMCO will shape how VSU tells its story, strengthens its reputation, engages its communities, and supports enrollment and advancement priorities.

This is an opportunity for a strategic leader who enjoys turning insight into action, building strong teams, and bringing people together around a shared brand and purpose. The successful candidate will have the reach of an enterprise leader and the hands‑on judgment to guide high‑profile communications, digital experiences, creative services, media relations, and measurable campaigns.

Typical Allocation of Duties:

• Leadership, direction, and supervision - 25% Provide executive-level leadership and direction to other leaders within an area of the university. Assign, direct, and supervise the work of personnel.
• Administration - 20% Administer a major department, initiative, or unit with full authority of that area.
• Subject-matter expert - 15% Serve as subject‑matter expert for a specific area for the university.
• Department representative - 10% Represent the University to external stakeholders at events and on various committees.
• Manage budget - 10% Develop, monitor, and administer a substantial budget of a department, initiative, or unit.
• Compliance - 10% Interact with federal, state, and local entities to ensure compliance with appropriate statutes and regulations.
• Policy and Procedure - 10% Establish and administer policies and procedures for department, initiative, or unit.

Required Experience

Master's degree in a specified field and ten years (10) years of work experience in a related field is required which at least seven (7) years must have been in a supervisory role. Terminal degree and/or professional licensure, certification, and/or designation may be required in some areas.

Equal Employment Opportunity Valdosta State University is an equal opportunity educational institution. It is not the intent of the institution to discriminate against any applicant for admission or any student or employee of the institution based on the age, sex, race, religion, color, national origin, disability, or sexual orientation of the individual.