Channel/Partner Marketing Manager

Madrona Venture Labs; United States; On-site; USD 139,000 - 174,000; Full time

Job summary

Cohesity is seeking a Channel / Partner Marketing Manager to own and execute partner marketing strategy across the U.S. and Canada.

You will collaborate with the Americas Field Marketing team to develop integrated programs that strengthen partner relationships, generate pipeline, and accelerate revenue through distributors, VARs, GSIs, MSPs, and strategic alliances. You’ll lead campaigns, manage Market Development Funds, and leverage AI tools to optimize planning, content creation, reporting,

Qualifications

• 6+ years of B2B enterprise technology marketing experience, including channel or partner marketing.
• Proven success developing and executing partner programs that generate pipeline and revenue.
• Strong understanding of the channel ecosystem, including distributors and VARs; experience with GSIs, MSPs, and cloud partners is a plus.
• Experience with MDF programs, marketing investments, and campaign performance; proficient in Salesforce, Marketo, Tableau.

Responsibilities

• Develop and execute integrated partner marketing plans that drive pipeline, deal acceleration, and brand awareness across the U.S. and Canada.
• Build and execute co-branded demand generation campaigns including digital programs, webinars, ABM, partner events.
• Collaborate with channel sales, partners, and global team to develop joint go-to-market initiatives.
• Manage Market Development Funds (MDF), including planning, partner proposals, budget allocation, ROI tracking, and optimization.
• Leverage AI tools to accelerate campaign planning, content creation, reporting, dashboards, and performance optimization.
• Track campaign performance and ROI, and provide data-driven recommendations to continuously improve results.

Skills

B2B enterprise technology marketing

Channel/partner marketing

Campaign planning & execution

AI-powered marketing tools

Cross-functional collaboration

Tools

Salesforce

Marketo

Tableau

Job description

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data - across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry.

Cohesity is seeking a Channel / Partner Marketing Manager to own and execute partner marketing strategy across the U.S. and Canada. As a key member of the Americas Field Marketing team, you'll develop integrated marketing programs that strengthen partner relationships, generate pipeline, and accelerate revenue across our channel ecosystem—including distributors, VARs, GSIs, MSPs, and strategic alliances.

You’ll serve as a trusted marketing partner to our Channel Sales organization and key partners, building and executing co-marketing initiatives that drive measurable business outcomes. You're comfortable navigating a complex partner ecosystem, collaborating cross-functionally, and using AI to improve planning, execution, analysis, and operational efficiency to scale marketing impact.

How You'll Spend Your Time

Channel & Partner Marketing Strategy & Campaign Execution

• Develop and execute integrated partner marketing plans that drive pipeline generation, deal acceleration, and brand awareness across the U.S. and Canada.
• Build and execute co-branded demand generation campaigns including digital programs, webinars, ABM, partner events, and integrated campaigns.
• Collaborate with channel sales, strategic partners, and the global partner marketing team to develop joint go-to-market initiatives.
• Manage Market Development Funds (MDF), including planning, partner proposals, budget allocation, ROI tracking, and optimization.
• Leverage AI tools to accelerate campaign planning, content creation, reporting, dashboard development, and performance optimization.
• Partner with Product Marketing and Sales Enablement to develop partner messaging, collateral, customer stories, and enablement content.
• Track campaign performance, pipeline contribution, and ROI, making data-driven recommendations to continuously improve results.

Partner & Sales Alignment

• Serve as the primary marketing partner to the U.S. and Canada Channel Sales organization.
• Align marketing investments to partner priorities, regional business goals, and pipeline opportunities.
• Build trusted relationships with partners and internal stakeholders to maximize joint business outcomes.
• Use AI-driven insights and analytics to identify growth opportunities and communicate program impact.

Events & Partner Engagement

• Plan and execute partner events, industry conferences, webinars, and regional field programs.

• Drive Cohesity's presence within key partner communities and identify new opportunities to increase engagement and demand.
• Foster partner advocacy through co-marketing programs, enablement initiatives, and participation in Cohesity's partner ecosystem.

What We're Looking For

Required Experience

• 6+ years of B2B enterprise technology marketing experience, including channel or partner marketing.
• Proven success developing and executing partner marketing programs that generate measurable pipeline and revenue.
• Strong understanding of the channel ecosystem, including distributors and VARs; experience with GSIs, MSPs, and cloud partners is a plus.
• Experience managing MDF programs, partner marketing investments, and campaign performance.
• Strong project management, collaboration, and communication skills with the ability to influence internal and external stakeholders.
• Experience with Salesforce, Marketo, Tableau, or similar marketing and reporting platforms.
• Comfortable using AI-powered tools to improve productivity, campaign execution, reporting, content development, and decision-making, with a curiosity for adopting emerging technologies that drive better business outcomes ideally Claude, Chat GPT and CoPilot.

Preferred Qualifications

• Experience in cybersecurity, data protection, cloud, or enterprise infrastructure.
• Familiarity with partner program frameworks, incentive models, and channel marketing best practices.
• Experience supporting federal, SLED, or public sector channel partners.
• Experience evaluating and implementing AI-enabled marketing tools or workflow automation to improve marketing effectiveness.

You Are

• A self-starter who takes ownership and delivers results.
• A collaborative partner who builds trusted relationships across sales, marketing, and partner organizations.
• Commercially focused and metrics-driven, with a bias toward pipeline and revenue impact.
• Curious, adaptable, and excited to embrace AI as a force multiplier to improve strategy, operations, and execution.
• Comfortable working in a fast-paced, highly collaborative, matrixed organization.

#LI-JF1

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$139,200.00-$174,000.00

Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Privacy Policy. Equal Employment Opportunity Employer (EEOE) Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or [e-mail] for assistance. In-Office Expectations Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing. Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.