Channel Partner Marketing Manager

Vasion; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work environment

Vacation Bonus

Flexible paid time off

Paid parental leave

Competitive pay

401k with company match

Job summary

Vasion is seeking a Partner Marketing Manager in the United States to own and optimize co-marketing programs with Channel partners, MSPs, resellers and distributors, turning strategy into repeatable, high-performing campaigns.

You will collaborate with Growth, Product Marketing and Brand teams to align campaigns with broader GTM initiatives, drive partner engagement, pipeline and revenue, and manage events, campaigns, and reporting across North America.

Qualifications

• 5–6 years of experience in partner marketing, channel marketing, or B2B demand generation.
• Experience partnering with sales teams, preferably in SaaS or technology.
• Hands-on experience executing campaigns, webinars, and partner programs.
• Familiarity with partner marketing platforms (MindMatrix or similar).
• Strong project management and data-driven decision making.

Responsibilities

• Plan, execute, and optimize co-marketing programs with Channel and MSP partners.
• Build integrated marketing plans with top North America partners to drive pipeline.
• Assist in planning partner-facing events and virtual programs across North America.
• Own partner-led campaign execution, including timelines, assets, and messaging.
• Launch templated campaign kits to enable partners to generate demand.
• Drive portal adoption through targeted campaigns and asset management.
• Create scalable workflows reducing manual email execution.
• Support MDF-backed campaigns with intake, approvals, and reporting.
• Collaborate with Finance and Sales to ensure ROI of MDF programs.
• Serve as primary marketing contact for Channel Sales on active programs.
• Coordinate with Growth, Product Marketing, and Brand to align GTM initiatives.
• Ensure consistent messaging across partner campaigns and measure performance.

Skills

Partner marketing

Channel marketing

B2B demand generation

Campaign execution

Sales collaboration

Data-driven mindset

Project management

MindMatrix

Tools

MindMatrix

Job description

Vasion is seeking a Partner Marketing Manager in the United States to own and optimize co-marketing programs with Channel partners, MSPs, resellers and distributors, turning strategy into repeatable, high-performing campaigns.

You will collaborate with Growth, Product Marketing and Brand teams to align campaigns with broader GTM initiatives, drive partner engagement, pipeline and revenue, and manage events, campaigns, and reporting across North America.