Channel Metadata Analyst

Spectraforce Technologies; Waukegan (IL); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading technology firm is seeking a Channel Metadata Analyst to manage and optimize marketing metadata and digital operations. This hybrid role requires expertise in digital marketing, database management, and strong communication skills. The ideal candidate will have experience with Smartsheet, PowerBI, and Salesforce, and a Bachelor's degree in a related field. Join us to drive operational excellence and support cross-functional teams.

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, or equivalent experience.
• Hands-on experience with digital marketing operations and project management.
• Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).

Responsibilities

• Lead daily operations including metadata tagging and dashboard management.
• Collaborate with internal stakeholders and agencies for data management.
• Perform data querying, analysis, and automation using SQL.

Skills

Digital marketing operations

Database/content management

Project management

Exceptional communication skills

Collaboration skills

Education

Bachelor's Degree in Business, Marketing, Information Systems

Tools

Smartsheet

PowerBI

Salesforce

SQL (Snowflake)

Marketo

Job description

Job Title - Channel Metadata Analyst

Location/Site - Lake County, IL Hybrid (Tuesday, Wednesday, Thursday)

Duration - 2 years

Work shift (days/times) - Monday - Friday; 8-5

Interview process: 3 rounds of interviews

What are the top 3-5 skills, experience or education required for this position:

Experience with digital marketing operations, database/content management, project management.

Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.

Exceptional communication and collaboration skills across business and technical teams.

Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.

Summary: The Channel Metadata Analyst supports with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations.

Responsibilities

• Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution
• Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards
• Utilize Salesforce (CPMT) for metadata activities
• Perform data querying, analysis, and process automation using SQL
• Develop and maintain documentation such as playbooks, guides, and RACI matrices
• Onboard cross-functional/agency teams on workflows and operational processes
• Partner with teams to gather requirements, test, and verify data inputs/outputs
• Drive standardization, automation, and process improvements to enable greater efficiency
• Troubleshoot issues, identify root causes, and implement corrective actions with partners
• Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI
• Oversee and support aspects of Email Rental and Preference Center workflows and operations
• Stay current with digital operations best practices and recommend new solutions
• Communicate clearly and set expectations throughout operational processes

Qualifications

• Bachelor's Degree in Business, Marketing, Information Systems, or equivalent experience
• Experience with digital marketing operations, database/content management, project management.
• Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus
• Exceptional communication and collaboration skills across business and technical teams
• Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment
• Proven track record of cross-functional teamwork and driving programs to completion
• Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Enthusiastic, solution-oriented, and open to new challenges