Category Development Manager

Redbull; Dallas (TX); On-site; USD 92,000 - 138,000; Full time

Job summary

Red Bull USA seeks a Category Development/Category Management professional to lead retailer partnerships and drive category growth across energy drinks. You will oversee assortment optimization, pricing, and promotional planning, and translate data insights into actionable retail strategies.

The role requires 3–5+ years in consumer goods with category management and strong analytical skills, plus experience with Nielsen/Circana data and BI tools.

Qualifications

• Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or related field preferred.
• 3-5+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics and/or shopper insights.
• Experience with data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC.
• Ability to distill complex data into simple stories.
• Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners, across functional teams.
• Highly skilled in Microsoft Office Suite (Excel, Word and PowerPoint).
• Experience in Beverage DSD is strongly preferred.

Responsibilities

• Develop and cultivate business relationships with external retailer contacts establishing RBNA as an indispensable partner.
• Oversee online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation.
• Leverage data from multiple sources to create impactful analytics and selling stories identifying risks, opportunities and performance gaps.
• Collaborate with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce and other Category Leadership resources to streamline reporting cadences and分析 opportunities.
• Guide execution of Category Management resources to provide solutions for strategic plans with Customer Teams.
• Implement Category development programs by leading dialogue with Retailers to focus on growth opportunities.
• Facilitate customer business planning by integrating with strategic goals.
• Turn insights into actions by executing, analyzing, and evaluating Category plans.

Skills

Exceptional communication

Data storytelling

Partnership building

Planning & organizing

Retail merchandising

Category management knowledge

Beverage DSD experience

Education

Bachelor's degree in Business/Marketing/Management/Accounting/Data Analytics

CPCM (Certified Professional Category Manager)

Master's degree preferred

Tools

Tableau

PowerBI

Microsoft Access

SQL

VBA

Alteryx

ProSpace

Job description

CATEGORY DEVELOPMENT

• Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
• Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
• Oversee development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation.
• Leverage data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement).
• Employ critical thinking and problem-solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action
• Work effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead and maintain performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis
• Guide execution of Red Bull Category Management resources to provide solutions that will establish strategic plans for assigned Customer Teams
• Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
• Facilitate the customer business planning process by integrating with overall strategic business goals.
• Turn insights into actions by executing, analyzing, and evaluating Category plans and identifying key opportunities for Red Bull and our retailers to capitalize on.
• Present Red Bull's Category credentials to key Retailers in a compelling manner

CATEGORY MANAGEMENT

• Develop an unassailable level of Energy Category and broader beverage insights.
• Provide leading edge Category Management solutions, utilizing and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to generate the information for Category reviews.
• Create, develop and deliver regular Category reviews, plans and strategies with Retailer partners.
• Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume.
• Manage Planogram creation and store level round table process for Retailers that are best-in-class for the Category.

ANALYSIS

• Deliver analysis on new item introductions and performance analysis.
• Provide new product/package mix analysis.
• Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.
• Maintain and develop regular internal and Retailer specific scorecards and trackers.
• Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary.
• Keeps abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.

• Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or related field preferred.
• 3-5+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics and/or shopper insights.
• Experience understanding, utilizing, and employing syndicated data, customer card/POS data, and panel data to drive internal and external wins through sales and share growth (experience with data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC).
• Ability to distill complex data into simple stories.
• Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners, across functional teams.
• Highly skilled in Microsoft Office Suite (Excel, Word and PowerPoint).
• Exceptional communication skills - verbal, written & presentation.
• Strong planning/organizing skills; the ability to manage multiple projects simultaneously.
• Working knowledge of retail merchandising and in store execution tactics.
• CPCM (Certified Professional Category Manager) and/or Master's degree preferred.
• Experience in Sales and/or analytical sales support and driving face to face dialogue and initiatives preferred.
• Additional experience managing relationships with third party agencies including brokers and data and insight providers preferred.
• Experience in beverages DSD is strongly preferred.
• Additional analytical experience and competencies (i.e. Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx) preferred.

The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.